The Social Media Hot List
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Transcript of The Social Media Hot List
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Social Media Hot ListInstagram, Pinterest, Google+
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Senior Account SpecialistSocial Relations@kelPR+Kelly Malone
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Not another social
network!
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The Hot List
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Strengths at a Glance
• SEO love• Customer
feedback• Thought
leadership• Lead gen• 54% male,
25-54
• Culture boost• Storytelling• Social
extensions• 57% female,
25-34
• Referral traffic• Sales• Increased
visibility• Social
extensions• 61% female,
25-34
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Instagram: Your world in pictures
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7Source: Go-Globe.com
- Why it’s hot- Easy, fun, scanable- Behind-the-scenes look- Connection to celebs
- Why it’s good for business- Storytelling by showing- Brand ambassadors- Brand awareness- eCommerce?
- Who does it right?- CNN- Burberry- Sharpie
Overview
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How?
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New: Web Profiles
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Small Biz in Action
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Innovative Uses
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Insta-Cash
- Chirpify allows you to list and sell items, fundraise and collect payments in-stream via Instagram (or Twitter)
- 5% per transaction - Free to buy or donate, but
must have Chirpify account
- Taco Bell, Green Day, VH1 Save the Music
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Instagram Best Practices
- Comment and like other businesses’ photos
- Make it exclusive, beautiful, personal
- Snap behind-the-scenes shots of staff/products being made
- Host a contest- Research the competition
- Searchinstagram.com- Statigram.com
- Go live from events/trade shows- Use geo-location tag
- Curate fans’ work- Create a hashtag- Go easy on the hashtags- No “please follow” messages- Integrate with other popular social
networks
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Measurement
- Nitrogram - Curated photo
galleries to embed on Web/Facebook
- Analytics (free for one username)
- Statigram- Contest hosting (paid)- Search- Embed on Facebook- RSS feed to site- Analytics
- SimplyMeasured- Analytics (paid)
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Pinterest: Your world organized
by photos and videos
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16Source: Go-Globe.com
- Why it’s hot- Fun, easy, scanable- Personal statement- Helpful
- Why it’s good for business- Web traffic- Brand awareness- Customer feedback
- Who’s doing it right?- Whole Foods- Etsy- The Weather Channel
Overview
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Shopping Inspiration
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Small Biz in Action
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Innovative Uses
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Pinning Contests
- Sweepstakes- Best Pinboard- Most Repins/Votes- Pin to Give
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Make it Easy
“Buyers coming from Pinterest are spending 10% more than those from other networks.” - Shopify
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First, ask yourself and your employees…
- Do we have enough photography on our site already? - Do we have the bandwidth to create new content?
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Pinning Best Practices
- Start by sharing images that aren’t your products; create a need for your product
- Note: don’t pin images you don’t own- Pin products in action and glamour shots- Use links and keywords in descriptions- Add a price tag to your pins- Upload video via YouTube or Vimeo- Offer exclusive content/contests- CTA pin description gets 80% increase in
engagement- Tutorial/guide/DIY/recipe pins see 42% higher
click-through rate- Pins related to trending topics see an average
of 94% increase in click-throughs- Best times to post are (per Reachli):
- 2-4 p.m. - 8 p.m.-1 a.m.- Saturdays and Wednesdays
Source: Skreened.com
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Measuring your Pinfluence
For your pins:- Reachli (formerly Pinerly): measure
clicks and reach- Pinpuff: measure your virality - Pinfluencer: track most influential
pinners, most engaged users and see how you stack up against the competition (paid)
For future pins:- PinReach and Repinly: research
habits and trending topics for top pinners and see most popular pins
Source: Reachli
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Google+: Findability and
credibility
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26Source: Go-Globe.com
Overview
- Why it’s hot- Interact with celebrities/
influencers- Hangout with friends, celebs- Get exclusive content- Separate business/professional
- Why it’s good for business- SEO- Find influencers- Thought leadership- Team collaboration- Audience segmentation- Expanded content distribution
- Who’s doing it right?- H&M- Cadbury- Pure Michigan
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Circle Power
- Google+ is built on circles - Two lists are better than one…
- Segment, segment, segment- Push the specific content to
very specific audiences (or circles)
- If you want everyone to see a post, choose Public
- Cool practice: Cadbury asks its fans which Circles they want to be in
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Hangouts
- 10 total people- On Air: live and
recorded- Press conference- Panel discussion- Address FAQs- Product launch- Live product
demonstration/testing- Trade shows- Training/education
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Small Biz in Action
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Innovative Uses
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Find your Influencers
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Best Practices for Google+
- Link to original content- Identify/call out users with +username- Use photos and videos- Host Hangouts
- Post to company blog, website, social networks
- Post upcoming Hangouts to GPhangouts.com
- Generate questions before beginning- Participate in industry Hangouts- +1 info and comment on influencer pages- Ask for customer feedback- Use Google docs for internal collaboration- Use circles wisely—segment - Review your Ripples
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Measurement
- No formal dashboard- Monitor Ripples- Measure +1s, shares- Integrate +1 button
into website and add Google Analytics
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Questions?Kelly Malone
about.me/kellymalone+Kelly Malone
@kelPR
Fahlgren MortineFahlgrenMortine.com +Fahlgren Mortine @Fahlgren Mortine