Digital Hot List Presentation - TrendHunter.com
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#1 IN TRENDS - The world’s LARGEST collection of CUTTING EDGE trends © Copyright – Not for Distribut
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TrendHunter.com presents at nextMEDIA Toronto's 2010 Digital Hot List! The Digital Hot List is a market access program in which nextMEDIA searches high and low for the online properties, digital superstars or technologies that would interest advertising executives enough to pitch to their brands. Join us as we highlight this year's top nominees and find out what advertisers are looking for in terms of digital media initiatives and partnerships for 2010, how advertisers analyze digital initiatives before taking them to their clients, and who are the key players making this happen.
Transcript of Digital Hot List Presentation - TrendHunter.com
#1 IN TRENDS - The world’s LARGEST collection of CUTTING EDGE trends
© Copyright – Not for Distribution
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Innovate!© Jeremy Gutsche,
POPULAR IS NOT COOL
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Innovate!© Jeremy Gutsche,
COOL IS UNIQUE
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Innovate!© Jeremy Gutsche,
COOL IS CUTTING EDGE
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Innovate!© Jeremy Gutsche,
COOL IS VIRAL
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Innovate!© Jeremy Gutsche,
WHAT HAPPENSWHEN WE HUNT
FOR COOL?
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Innovate!© Jeremy Gutsche,
TERROR APPAREL?
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Innovate!© Jeremy Gutsche,
AWKWARD FAMILY PHOTOS?
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Innovate!© Jeremy Gutsche,
BABY TOUPEES?
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Innovate!© Jeremy Gutsche,
FEATHERED EYELASHES?
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Innovate!© Jeremy Gutsche,
CUSTOM BEER LABELS?
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Innovate!© Jeremy Gutsche,
BRAILLE TATTOOS?
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Innovate!© Jeremy Gutsche,
ANGRY BABY BLOGS?
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Innovate!© Jeremy Gutsche,
CO-ED MATCHING HAIRCUTS?
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Innovate!© Jeremy Gutsche,
P.A.D.D.?(POST ‘AVATAR’ DEPRESSION DISORDER)
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Innovate!© Jeremy Gutsche,
MICRO-TRENDS & VIRAL INNOVATION SURROUND US
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Innovate!© Jeremy Gutsche,
CHAOS MAKES INSPIRATION DISTRACTING
CUSTOMERS
COMPETITORS
STRATEGY
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Innovate!© Jeremy Gutsche,
HOW DO WE MAKE SENSE OF THE NOISE?
\
CUSTOMERS
COMPETITORS
STRATEGY
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Innovate!© Jeremy Gutsche,
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Innovate!© Jeremy Gutsche,
40,000 Trend Hunters
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Innovate!© Jeremy Gutsche,
100,000 micro-trends
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Innovate!© Jeremy Gutsche,
31,000,000 views / mo
***** * *** **** **
** * ** ** ******
* *** ** **** *****
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Innovate!© Jeremy Gutsche,
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Innovate!© Jeremy Gutsche,
Or as my mom describes it…
WE PLAY ON THE
INTERNETALL DAY
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Innovate!© Jeremy Gutsche,
3TAKEAWAYS
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Innovate!© Jeremy Gutsche,
1) TrendHunter.com is on FIREUp 400% this year (25% more since our application)
Weekly Page Views 2009 - 2010
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Innovate!© Jeremy Gutsche,
1b) About the same size as Maxim and Cosmopolitan
… but just 6 full time people
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Innovate!© Jeremy Gutsche,
2) Unrivaled Platform for Trend Research
+
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Innovate!© Jeremy Gutsche,
3) Putting CANADA on the map in for trends & innovation
• #1 Largest Trend Network (40,000 people – 8x bigger)
• #1 Most Popular (31,000,000 views / mo – 30x bigger)
• #1 Most Updated (100+ / day – 10x bigger)
• #1 Trend Research Platform Used by eBay, Microsoft, Google, P&G when they need to spark innovation.
