The Social Media Gravy Train Is over
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The Social Media Gravy Train Is Over DiGiDAY September 22, 2011
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My 2011 DiGiDay Social presentation on how marketers and organizations are getting more sophisticated with social media. Part of that sophistication is hiring battle tested veterans to lead social media. Those battle tested veterans are taking aim with the sad state of social media "experts,' consultants, agencies and companies that are all claiming to have the holy grail for generating meaningless metrics, like..."likes."
Transcript of The Social Media Gravy Train Is over
The Social Media Gravy Train Is Over
DiGiDAYSeptember 22, 2011
Good Afternoon#digiday
Return On Investment
Return On Amazing
This Won’t Be Your Typical Conversation
Obligatory Social Media Stats
700mm Users Worldwide
230mm Users Worldwide
Fastest Growing Social Network Ever
700mm Users Worldwide
Growth Declined 4 Months In A Row
230mm Users Worldwide
Fastest Growing Social Network Ever
700mm Users Worldwide
Growth Declined 4 Months In A Row
230mm Users Worldwide
21mm Users Are Considered Active
Fastest Growing Social Network Ever
700mm Users Worldwide
Growth Declined 4 Months In A Row
230mm Users Worldwide
21mm Users Are Considered Active
Fastest Growing Social Network Ever 40% Decline In Use
Have We LostOur Minds?
2011 Feels A LotLike 1997
Expert
Expert22K/Day
Expert22K/DayWriting A Book On Google+ For Business
“In my mind, it’ll be a pretty useful book for anyone who wants to get started with Google+, but also useful for people looking for some tips and tactics to get even more out of their efforts on Google+ for their business.”
Enter The Chief Listening Officer
“"Our chief listener is critical to making sure the right people in the organization are aware of what the conversations on the web are saying about us, so that relevant people in the business can connect with customers," said Richard Binhammer, communications executive at Dell. Mr. Binhammer points out that "Dell has been listening for four years and created a position called 'Listening Czar' two years ago. We are a leader in the listening space."
AdAge, 2010
374.05 vs. 14.24
We’re In A Race To Collect Likes
Is Facebook Our Friend? Or Our Frenemy?
We’re Buying & Selling “Engagement”
But Why?
“Engagement, that phrase / name, is not a metric that anyone understands and even when used it rarely drives the action / improvement on the website.
Why?
Because it is not really a metric, it is an excuse.”
-Avinash Kaushik
We Have Made The Exception The Rule
What AboutSome Answers
No Seriously
I Believe People Have Always Been Social
Companies Are Getting Smarter Sellers Of Hope Beware
Stop Talking In Buzz WordsStart Talking In Reality
Great Products + 0 Social > Poor Products With Great Social
Invest In Amazing Products
