Great Earth Vitamins

If it’s not broken…fix it!

Stromi Lof – May 2014

The Wardrobe

Why do I chose this item?

What Should I wear today ?

It’s surely a trivial issue but it’s one of the questions we ask ourselves everyday going through our wardrobe. (525 Million results on Google)

People living in developing countries (including myself) have enough and probably too many clothes but we always complain that we have nothing to wear or struggle to make this everyday ‘fashion decision’.

What problems it may present that we haven't taken into account or tried to solve?

The wardrobe issues

1. The fashion dilemma: What to wear ?

2. The wardrobe management

How you would improve it?

The solution: the smart wardrobe• To get around this, I propose to build

a ‘smart wardrobe’. The wardrobe is a functional piece of furniture that aims at storing our clothes. Pretty basic.

• But the wardrobe could be smarter than that and more helpful!

• Solution: The smart wardrobe: an app that provides styling advice based on what’s in your wardrobe.

• Trends: The internet of things, mobile, utility, fashion

How does it work?

1. Scanning process: overview

The app will record all the clothes in the wardrobe and organised them by:

• Types (tops (shirts, t-shirts, jumpers) bottoms, accessories…)

• Colours

• Size

• Brands and retailers

• Washing specifications

• Weather-related

• Event-related (Business, casual, going-out, sports/outdoors) -Customizable by the owner

1. Scanning process: the geeky part

Technology used: the Structure Sensor, it’s a portable 3D sensor and also an accessory for the Ipad.

This will help scan all clothes within the wardrobe and map the wardrobe itself

When combining, the smart wardrobe app and the Structure Sensor, we will be able to:

• List every single clothe within the wardrobe

• Capture colour and size information

*Source: Occipital: https://www.youtube.com/watch?v=wGP4l93yzH8

2. Data collection

• Once all clothes have been scanned and organised. The app will study our fashion habits over a two-week period.

• This will enable to gather as many insights/data possible on what we like wearing, what we are wear the most.

• The software/app will continue to learn the fashion habits users’ preferences over-time.

3. Personal Recommendations

At least three daily outfits suggestions every morning

Notifications available across different devices (smartphone, tablet, smart TVs and touch screen on the wardrobe door

Once the data collection process has been completed, the smart wardrobe will provide several recommendations on which outfits to wear today based

on the actual clothes that are in the wardrobe.

3.1 – Customizable Easy to use and fully customizable:

If the user has a meeting on Monday, he will be able to select meeting outfitplus the casual or the formal option depending on the type of meeting he plans to attend.

He will then get appropriate suggestions on what to wear for these occasions

Ability to synchronise the app to the user’s online calendar to get recommendations based on upcoming meetings

3.2 – Fashion-savvy The app will be linked to the user’s favourite fashion brand and magazine websites (e.g. Asos, Urban Outffitters, TopShop, Elle…) and will suggest items from these brands to complete their wardrobe.

Two type of suggestions:

• Similarity: will match what users have already in their wardrobe

• Something different: will recommend ‘unusual’ clothes

3.3 – Weather-related recommendations

Weather data will be recorded daily. Users will then receive fashion recommendations depending on the weather and the season.

If the weather forecast plans

90% percentage of rain for the

day, the app will recommend a

wet-proof coat, gum boots,

umbrella…

If it’s 30 degrees, the user lives near the beach and it’s a weekend. The app will suggest some beach outfits; shorts, shirts, flip-flops, sun glasses…

It’s -1 outside, the smart wardrobe will suggest some warm clothes, winter coat, scarf, gloves etc…

3.4 – Exchange & donate clothes

Users will be able to put their clothes in their ‘unwanted rail section of the app and swap their clothes with friends and other users

Ability to donate their unwanted clothes to charities (e.g. Salvation Army, Oxfam) via the app too

Thank You