The SKYCITY Breakers - Presentation on Values
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Trish Bradbury Janet Sayers Massey University School of Management Auckland, New Zealand SkyCity Breakers: Values-based Culture, Competition and Connectivity
Transcript of The SKYCITY Breakers - Presentation on Values
Trish BradburyJanet Sayers
Massey UniversitySchool of ManagementAuckland, New Zealand
SkyCity Breakers: Values-based Culture, Competition
and Connectivity
What did the SKYCITY Breakers
Basketball organisation do
to achieve success and sustainability?
Research Question
Who are the the SKYCITY Breakers?
Background
1. Basic demographics
2. Responses to the SKYCITY Breakers’ mission, vision, values and principles
Mission: To be a sustainable, successful, professional, & relevant basketball club
Vision: To be a basketball dynasty
Interview Schedule
Their Stories
VALUES
Principles:Interview Schedule
• Team is everything • Be the difference• Celebrate success• Respect• Balance• Fun• Sacrifice• Faith-Belief• Innovation - Challenge• Family• Toughness
• Document analysis
• Narratives – based on the official Breakers’ story
• Interviews – Participants– Interview schedule– Interview rationale– Transcription
• Thematic analysis
• Their ‘stories’
Method & Analysis
• Three articles:
– Success and Sustainability
– Culture and Story Telling
– Distributed Leadership
Outputs
• General interest in business
• Not much in the sport literature
• Ethical crises in sport
Why the interest in values-
based approaches in
sport?
• Value is created ‘in-use’ with customers
• Value is created in process, not just by winning
Understanding experience-
centric service processes
• Successful companies tend to:
• … have strong, positive value driven cultures; make lasting commitment to learning and self-renewal; continually adapt, using both internal and external partners, customers and suppliers; be willing to take risks and experiment; and have balanced, values-based approach to targeting and measuring performance (Elkington, 2001, p. 50).
Zomerdijk and Voss’s (2010) six elements that make up a experience-based service:
1. A series of cues
2. Sensory design
3. Engaging customers
4. Dramatic structure
5. Fellow customers
6. Back stage activities
Six elements of experience-
centric services
The Value Logic The Logic of Values
Homo economicus Homo sociologicus
Economic calculations Ethical and social calculations
Focus on economic utility Focus on ethical and social benefits
Commercial and financial focus Social and human focus
Quality, time and price Ideals and trust
Focus on the structural and process
aspects of the formal organisation
Focus on values and meanings as cultural
expressions
Focus on the business and service
production processes
Focus on cultural processes and
sensemaking
Value creation logic
at IKEA
Figure 1: The value creation logic and the logic and values of IKEA
Source: Edvardsson, Enquist and Hay (2006): p. 233
1. Series of cues – Strategic authenticity
• Ethical leadership in process
• Stability and trust – not firing Andrej story
• The Blackwell’s presence to internal customers
Breakers:
Key Findings
2. Sensory design – Values on the walls
• Values on the walls at the Breakers’ training facility - “The values are on the walls” (RC)
• The strategic plan – “Did we get better today” (AL)
• Emotion mapping for resilience and toughness
• Take risks – learn from everybody
Breakers:
Key Findings
3. Engaging Customers – Make memories
• No dickheads – recruit on values
• Values and accountability
• Celebrate – everything!
Key Findings Cont.
4. Dramatic Structure – Stories create culture
• Origin story – Trish already shared
• Dramas of winning and losing
• Sacrifice, redemption and heroism
So significant the basis of another paper – around sense-making and storytelling in sport
e.g. leadership from below stories – no captain; team behavioural censure; e.g. Cory’s story – a redemption story
Key Findings Cont.
Their Stories
5. Fellow customers – Create community loyalty
• Participants not fans
• New Zealanders first
• Community
• Beyond basketball
6. Backstage activities
• Generosity – access all areas
Key Findings Cont.
“...proud to be have been part of such a
wonderful organisation that represents so much
more than basketball. It represents a way of life”
(Elliott & Clarke, 2012, Foreword).
“ It’s not all about being a good basketball player,
it’s also about being a good person”.
Final Conclusion
