The Simple CRM & The Power of Email Marketing Lead Scoring
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Power of Leading Scoring
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Transcript of The Simple CRM & The Power of Email Marketing Lead Scoring
Power of Leading Scoring
So they clicked a link in your email marketing...what does that really mean?• Did they browse multiple pages and products? • Did they review your pricing? • Did they download or request information? • Or did they click a link, then disappear?
Good questions...how do you know?
How engaged are your leads?
•Measure prospect behavior down the entire click-stream• Customize point values and assign bonus points• View a report of your hottest leads• Know the real-time engagement score of any contact• Spend less time cold calling!
Streamline your sales efforts
• An invisible tracking script is placed on your website• Scoring begins when a prospect engages with an email• Prospect’s score will increase with each page visit or email forward• Once a prospect’s tracking ID is activated, their activity will continue
to record/score with each return visit to your website•When activity ceases, their score will begin to depreciate
How does it work?
It’s Simple! Like our software…
1. On-time setup fee of $149.95* *fee can be waived with purchase of, or have existing, annual subscription
2. Lead Score is additional $99.00 a month to an existing plan3. We provide you with a tracking script to install on your website4. You are ready to streamline your sales!
How do I get Lead Scoring?
Erin Ahaus ContrerasDirector – Business Development(317) 594-9550 [email protected]
Troy HannaDirector – Customer Success(317) 594-9550 [email protected]
Nick CarterCEO/Founder(317) [email protected]
www.addresstwo.com
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