Text On Screen The first text on screen appears at 0:00. It is the name of

the production company which is ‘SONY’. The reason as to why perhaps this text appears first is because, it is a big, infamous company and if people see in the trailer that this particular company made the film, they might want to see this film due to previous successes.

It isn’t a text on screen, it is a company ident, however, it can be described as text on screen. Similar to the reasons as to why ‘SONY’ appeared on screen at the beginning of the trailer, the same can be said for ‘COLUMBIA’. ‘COLUMBIA’ is a subsidiary of the conglomerate ‘SONY’

The next text on screen doesn’t appear for a while. It states the phrase ‘This Summer’

This is of significance to the audience as the trailer directs what is about to be said at THEM, specifically. This also builds tension as the audience watching the trailer anxiously wait for what is about to appear after. After this text, the screen reverts back to the action happening in the trailer.

After which, the next text in screen appears at 1 minute and 53 seconds. It displays the word ‘PLAN’. This directs the audience, giving them an instruction, it also builds suspension as well because the audience don’t know what is going to happen next within the trailer.

When people hear the word ‘GETAWAY’ they think of, needing an escape because something has gone wrong or is bad. This word is reflective of the events that happen in the trailer because, just before this word appears we see the protagonist of the trailer trapped in the ocean on a small bit of rock that is slowly but surely disappearing underneath the water. Surrounding the protagonist is a shark. Therefore, this word highlights and reflects that the protagonist needs to think of a quick getaway.

This is one of the key texts on screen. The fact that the background is black, means that the white writing stands out more, its more prominent.

After the release date has been displayed, a phrase that says ‘NOT JUST ANOTHER DAY AT THE BEACH’ is displayed underneath. This captivates and engages the audience, firstly because of the way in which in appears on screen, it fades and spreads underneath the release date. Furthermore, after the dramatic trailer, whereby we see a woman battle for her life against a shark, this phrase has some meaning behind that. She didn’t expect to have to battle a shark, she thought that she was just going to the beach for the day to surf.

This is the title of the film that’s being advertised ‘THE SHALLOWS’. There is a clear theme that has continued throughout the texts on screen and that is white writing on a black background, this is because it makes the text stand out more. Further to that, the black background enhances and reflects the genre as it creates an eerie, tense feeling. It’s as if the background is the deep, deep ocean where you cannot see what’s happening.

The final text on screen is a capture taken from the film. This capture explains to the audience what the film is about, just from one imageIt is effective because, from this image where a shark is hiding in the waves, you automatically think, ‘What is going to happen?’ ‘Is she going to be OK?’. This enigma, the idea of not knowing, is what entices people to go and see or do things, and this trailer is great at doing that. The use of a thrilling image is correct to the genre.

SoundDuring the first shot, known as the establishing shot, where the camera shows us a wide shot of the setting, there is the sound of a deep and sinister piece of music. This reinforces the horror and thriller genre as, the ocean is the most visible in the shot and as the protagonist enters the water, the sound becomes more intense, implying that the ocean is something to be feared. As the scene progresses, the soundtrack begins to sound muffled, as if we were in the water, this could be a reflection as to how the character may be hearing things, therefore putting us in the characters position.

When the camera is framed from this angle the music changes. There is a sound of water rapidly splashing, here we immediately think of a shark fast approaching, especially because of the way in which the camera frames this shot. Straight away this builds up tension and excitement as we want to know what is going to happen next. However, this tension and angst feeling is taken away when the trailer cuts to the protagonist biting into an apple. The sound effect of being drawn back into reality is also heard. Trailers enjoy playing with emotions it is these rapid emotional changes that make us want to watch a film.

Within the next few cuts of the trailer a lot of the sounds are amplified. We are really put into the character shoes, as we see and hear from her perspective. Firstly, there is the sound of seagulls and waves lapping against the beach front. After which, we are then thrown into hearing the sound of surf wax being rubbed upon a surfboard, to which 2 seconds later there is the sound of the surfboard being shoved into the sand. After close analysis of the trailer and have already seen the film, these different sounds play a key role to the protagonist. They are key sounds that we take for advantage, they are normal sounds, so normal that we don’t pay attention to them. These sounds also show the preparation, the routine in which the protagonist goes through, it shows her journey.

A significant piece of dialogue is said at 1 minute and 1 second within the trailer, the protagonist says “Mum was right, it took forever to find”. From the trailer I can tell that it took a long time for anyone to discover the protagonist out in the ocean. This line foreshadows what happens, because it would have felt like forever out at sea.

This is a very key line within the trailer, this character states that the island “is paradise”. Straight after this line is said we are drawn into the horrors of the ocean as the protagonist is dragged underwater, therefore, creating a contrast between what this character has said and what is actually happening.

As the protagonist is forcibly dragged under water there is a GONG sound, which signifies and highlights the thriller element, as it happens so unexpectedly.

As the protagonist prepares to stab the shark with a sharp weapon that she made she lets out a huge groan. As the knife is raised and bought closer to the shark, until it eventually goes in, we hear the amplified sound of the knife sheathing into the sharks body.

Camera WorkThe establishing shot is an extreme long shot of an island framed from a high angle. The trailer introduces the audience to an island which could be described as 'paradise'. The camera pans over the island with the use of a crane, during this there is a build up of non-diegetic music which formulates into a crescendo, after which, the camera then flash cuts into a black screen.

This shot frames the protagonist in a close up. The close up reveals to the audience that quite some time has elapsed since previous shots shown within the trailer. We can gather this from the fact that her face looks sunburnt and her lips are chapped, perhaps from the lack of water. This shot presents the protagonist as being weak as she looks lifeless. The audience at this point would want to know what happens to her, does she die in the middle of the ocean? Or does she escape, who is she talking to? These are the sort of enigma questions that I would think off when seeing this scene within the trailer.

Within this wide shot, which could also be described as an eye level shot, we see the antagonist (shark) attack two people within the ocean. The reason as to why the camera shot is framed this way could be so that we can see how brutal and horrifying this film is going to be. It shows that, just because there are characters that we have met within the trailer, it doesn’t necessarily mean that they are going to survive. This is a convention of the horror genre

This character was one seen in the earlier camera shots speaking to the protagonist. Moments before this shot, his friend had just been eaten by a shark. Therefore, framing this character in a low angle shot connotes that he is vulnerable, foreshadowing his potential death (which we find out as the trailer progresses).

EditingWithin the trailer, at 1 minute 4 seconds, through to 1 minutes 7 seconds, there is a fade. This fade highlights a pinnacle point within the trailer as, after this point things take a turn for the worst, and the action begins.

There is no continuity within the trailer as it is the trailer, not the film, meaning that there doesn’t need to be any continuity.

The trailer contains constant cuts, however, towards the end, the cuts happen more frequently, the trailer changes from scene to scene. This could be to build up tension within the trailer, so that the genre is bought about and reflected.

Mise-en-scene

Within this shot, we are shown the protagonist who appears to be in pain as she has been dragged underwater by something that we would assume to be a Shark. The water is no longer a crystal shade of blue, as we are shown in pervious shots, it is now a murky red colour which reinforces both the Horror and Thriller genre, as a convention of these genre is to have blood

The thriller genre is further reinforced through the dark looming shadow of the shark underwater. The fact that the shark appears so huge in comparison to the protagonist shows who has the dominance.

Further to that, props that adhere to both the thriller and horror genre are sharp objects or guns. Even though the top image is of a flare gun, it is still shown in the trailer as being used as a weapon.

This shot frames the protagonist in a medium close up. The aim of this shot is to show the audience, in a small space of time that the protagonist has been fighting, fighting so hard that it has left her scarred. The wounds show that she is a powerful woman who is determined to protect herself.