The seven faces of advice
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Transcript of The seven faces of advice
The Expert
Investors need advisors to provide client centered expertise
in assessing the state of their finances and developing risk-aware strategies to help them
meet their goals.
The Independent Voice
The global financial turmoil of the late 2000’s has demonstrated the
value of an independent and objective voice in a world of
product pushers and sales people.
The Listener
The emotions triggered by financial upheaval are real. Listening to
client’s fears and teasing out the issues driving those feelings with a
goal to reassure and provide practical long-term answers.
The Teacher
Getting clients beyond the fear-and-flight phase is just a matter of teaching them about risk &
return, the power of diversification, the value of asset
allocation and the virtue of discipline.
The Architect
Once the lessons are understood, the job is building a long-term
investment discipline that caters to each client’s tolerance for risk
and their financial goals.
The Coach
Even when the strategy is in place, doubts and fears
inevitably arise in an investor’s mind. As a coach, our job is
reinforcing principles and keep the client on track.
The Guardian
Finally, our last job is a long-term role as a guardian or lighthouse
keeper who scans the horizon for issues that may affect the client and
keeping them informed.