The Secrets of Search for Sacramento State

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1 Presented by: Coryon Redd [email protected] www.linkedin.com/in/cory onredd For Sacramento State University s presentation online at: ps:// www.slideshare.net/coryon/the-secrets-of-search-for-sacstate

description

Learn how to use Google to make money for any business. Overview of Search Engine Optimization for Sacramento State.

Transcript of The Secrets of Search for Sacramento State

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Presented by:Coryon [email protected]/in/coryonredd

For Sacramento State University

View this presentation online at: https://www.slideshare.net/coryon/the-secrets-of-search-for-sacstate

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CEO of Batteries4less.com & Coryon.com Internet Marketing

Batteries4less.com – Started in 1999

Hundreds of #1 Rankings on Google

Google has made Batteries4less.com a Multi-Million $$ Success Story

Who is Coryon Redd?

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What is Internet Marketing?

Let’s start with the basics…

• Start with a persuasive website• Drive traffic from a variety of sources:

Search Engines (SEO)

Social Media

Email

Videos

Paid Search

Lots more options…

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Where Do I Start?

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Get to the Top of Google

Why Google? • 80% of US search market

• Top rankings mean you get FOUND

• Great Return on Investment (ROI)

• Great way to build local business

Google is an 800 lb Gorilla

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Google Marketing for Successful Thinkers

4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest

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People are Searching for your Business…Right Now!

What are Keywords? The Exact Ways People Search Google

What are People Searching for? Use the Google Keyword Tool (Google it)

What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches

What does it mean for my Website? Create Keyword-Focused Landing Pages

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How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Get links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links

Winning the Google Popularity Contest

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Content is King

Blogging, Video, Web Pages, & More

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Distribution is Queen

Facebook, Twitter, Linkedin, Press Releases, Blogs

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SEO is your Ace in the Hole

Win the Game and Make More Money

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Go to Coryon.com to learn more.