Search & Social Secrets with Photos and Video
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twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978 Search & Social Secrets with Photos and Video
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Transcript of Search & Social Secrets with Photos and Video
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Search & Social Secrets with Photos and Video
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Howdy★ who am i?★ web developer★ search engine specialist
★ photographer/filmmaker
★ social media specialist
★ then i got bored…
x3
x17
x1
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
★ 2014
★ LINKS LINKS LINKS
★ BE CAREFUL
The Beginning
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
★ 2014
★ LINKS LINKS LINKS
★ BE CAREFUL
The Beginning
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
★ 1996 - “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
The Beginning
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Approach
★ DIY
★ Use Third-Party Content
★ Provide Content To Others
★ Hybrid Model
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
The Ecosystem
ArtistsTV Shows
Music Festivals Sponsors
Music Blogs The Result?
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Sponsors
Extreme Sports
Music
Lifestyle (Fashion)
Foodies
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Tip★ Partner with complementary brands to
create content
★ Hire on or many Pinstigrammers to help with event coverage and to build out your company’s visual content.
★ You can focus on what you do best - strategy and planning while they focus on what they do best - creating visual content for your social media properties.
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Audience★ Identify your target audience
★ “Everyone” is not your audience
★ Your audience includes more than humans
★ Understand what types of content resonate with your audience
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Audience★ Identify clickable content When
does your audience click and what do they share?
★ Timing matters - A LOT!
★ There’s no “formula” - you have to figure this out on your own for each client/project
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Content
★ Think of content broadly
★ Think of ways that you can layer content into something new
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Content
★ Be an industry go-to resource
★ Share, analyze, and visualize what’s happening across your industry
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Content★ Create
content that people don’t normally have access to
★ Mix in occasional quirky items that make people smile, laugh, or think
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Content
★ Consume, consume, consume - get away from your computer
★ Ideas and inspiration (and great content) come from everywhere
★ Experiment with formats
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Content★ Provide content to others that
they can curate
★ The system doesn't work if we’re all takers
★ Credit your original source
★ Nothing else to say about this
★ Use META DATA to insure you get SEO credit for your work when possible
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Community★ Comment on what
you’re sharing
★ Commenting adds value; it also makes you more approachable
★ Closing the loop isn’t just good form, it’s also key to a robust community
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Community★ Showcase your
community
★ Don’t just share what they share; tout their accomplishments and cool deeds
★ http://geekbeat.tv/dropcam
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
★ Be a member of your own community
★ Don’t just spam; Engage with your audience
Community
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Community
★ Be a member of your own community
★ Don’t just spam; Engage with your audience
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Community
★ Be a member of your own community
★ Don’t just spam; Engage with your audience
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Measurement★ Set smart, challenging, achievable goals
★ Make digital curation pay off by aligning your efforts to business goals
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Measurement
★ Monitor your metrics
★ Measure the ROE and the ROI
★ Are you ready for me to drop some mad tactical strategy on you?
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Measurement★ Do more of this…
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Measurement★ Do less of this…
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Free Premium Photo Membership For Your Opinion
http://gallucci.net/eval
twitter.com/giovanni | gallucci.net | [email protected] | 469.682.6978
Thank Yougiovanni gallucci
!
469.682.6978 twitter.com/giovanni
[email protected] http://geekbeat.tv
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