The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Falling Skies)
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Wednesday August 14 th 2013 A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS “Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
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realtime marketing business use case by John Mullin, Executive Digital Producer, Mobile and Social Platforms, R/GA Interactive (Falling Skies) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
Transcript of The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Falling Skies)
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
R/GA Mobile and Social Platforms 2013
How Did We Get Here?
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
Wednesday August 14th 2013
A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY
EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS
“Duck Dynasty was the most social show on television Wednesday night, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.”
Source: Bluefin Labs
R/GA Mobile and Social Platforms 2013
