The Searchmetrics Guide To The Google Galaxy
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Transcript of The Searchmetrics Guide To The Google Galaxy
ContextualSearch1.
ConversationalSearch2.
SemanticSearch3.
Topic(Complex Entity)
Who is the husband of Madonna?
?
Verb
Entity 1
Entity 2
Komplex Entity
Single Keyword
Komplex Query withQuestion Word and Tense Form
?
=was
Google “understands“the question
“Answer“on top of results
?
Source?
User(Query)
SERP(Knowledge Graph)
Hummingbird
Query A1
Similar (or even synonymous) Keyword Queries
SERP A1
Query A2
SERP A2
Query A3 SERP A3
Query A4
SERP A4
Query A5
SERP A5
Query A6 SERP A6
Pre-
Query A1
Hummingbird
Query A6
Query A5
Similar (or even synonymous) Keyword Queries
Query A2
Query A4
Query A3
SERP A
Post-
Ties
Knots
Chapter 1:SERP Diversity
Diversity of SERPs
All Keywords
Diversity of SERPs
Navigational Keywords
~4%
Diversity of SERPs
Informational Keywords
~6.5%
Diversity of SERPs
Keywords with Question Words
What, Where, Who, How, Why …
~4.5%
Query
SERP C
SERP A
SERP B
Pre-
Hummingbird SERP Y
SERP J
SERP I
SERP H
SERP G
SERP F
SERP
LSERP
K
SERP M
SERP N
SERP O
SERP P
SERP Q
SERP R
SERP S
SERP T
SERP U
SERP V
SERP Z
SERP X
SERP H
SERP M
SERP J
SERP R
SERP F
QuerySERP
C
SERP A
SERP B
Post-
HummingbirdSERP
YSERP I SERP
G
SERP
LSERP
KSERP N
SERP O
SERP P
SERP Q
SERP S
SERP T
SERP U
SERP V
SERP Z
SERP X
Chapter 2:Keyword Pairs
Diversity of SERPs – Keyword Pairs
3/5/2014 ® Searchmetrics Inc. 2014 │ Page 32
Keywords with same meaning
Diversity of SERPs – Keyword Pairs
3/5/2014 ® Searchmetrics Inc. 2014 │ Page 33
Keywords with same meaning
Diversity of SERPs – Keyword Pairs
3/5/2014 ® Searchmetrics Inc. 2014 │ Page 34
Keywords with same meaning
Comparison
4/10July 2013
9/10March 2014
2/10July 2013
7/10March 2014
6/10July 2013
9/10March 2014
8.
Chapter 2:Knowledge Graph
Knowledge Graph
3/5/2014 ® Searchmetrics Inc. 2014 │ Page 43
June 2013
Oct 2013
Nov 2013
March 2014
Knowledge Graph
3/5/2014 ® Searchmetrics Inc. 2014 │ Page 48
3/5/2014 ® Searchmetrics Inc. 2014 │ Page 53
Searchmetrics – leading vendor of search an social analytics softwarewith international focus