The Science of Social

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Engage Sciences

description

'How to Analyse & Optimise Campaigns to Increase ROI.' Presented at 'The Science of Social' webinar on May 9th 2012 by Richard Jones - Engage Sciences

Transcript of The Science of Social

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EngageSciences

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1 We do a lot of campaigns

1000s of campaigns have been initiated using our platform.

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2 Think of us as the enabler

“EngageSciences allows us to create and manage multiple campaigns simultaneously with limited resource The mixture of campaign types and frequently refreshed content helps to keep users engaged” Chris Howard, Director Online Marketing, Play.com

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3 More fans is just the start

30K

300K

Facebook Fans

TimelineJanuary 2011 January 2012

Play.com Amazon UK

Play.com implement EngageSciences

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Fan Acquisition

Engagement

Amplification

Commerce Activation

$

4 You need a strategy

Goals

Engagement

Reach

Advocacy

Loyalty

Data

Results.

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Questions? 5 What should you report on?

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6 Is a campaign view enough?

Being able to execute a social campaign is only the beginning We create a record for every fan who interacts with your campaigns, so you can understand who they are over time and the conversions they drive amongst their friends. It is a goldmine of data that can be used to drive marketing on other channels

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EngageSciences