HOW TO KILL IT

FACEBOOK ADVERTISING

Dimeji Mudele

Why you must kill it?

Over 1.2billion monthly active users Over 800million people log on everyday Social media is now the top internet activity An average user spends 20mins on facebook per visit

Getting Started

Create your facebook pageCreate custom page url:

www.facebook.com/usernameMake the page shineCreate a business page

http://business.facebook.comCreate your ads account

Objectives

Clicks to websiteWebsite conversionPage post engagementPage likesApp InstallApp EngagementLocal AwarenessEvent responsesOffer claimsVideo Views

Clicks to website

Image: 1200 x 628 pixels

Text: 90 charactersHeadline: 25

CharactersLink description: 30

characters Can include call to

action buttonCan include multiple

product images

Ad with Multiple product images

Website conversion

Image: 1200 x 628 pixels

Text: 90 charactersHeadline: 25

CharactersLink description: 30

characters Can include call to

action buttonCan include multiple

product images

Page Likes

Image: 1200 x 444 pixels

Text: 90 charactersHeadline: 25

Characters

Placements

Sample Mobile Newsfeed Ad

1. Social Information2. Business name3. Text4. Images and Videos5. Call to Action

Sample desktop newsfeed ad

1. Social Information

2. Business name

3. Text4. Images/

Videos5. Call to Action

Glossary

Ad auctionAds managerAuto bidAverage CPCAverage CPMBidCampaignConversion (Calculation extends into 28days)Click through ratioFrequencyPlacementPower Editor

THANK YOU. Let’s keep in touch

mudeled imej i@gmai l .com+2348030559479@Dimej iMudele