The SASA project: tailored public transportation based on Onyx beacons

The SASA ProjectTailored Customer Experience in Public Transportation

powered by Onyx Beacons in South Tirol - Italy

www.onyxbeacon.comThe SASA Project – Public Transportation powered by beacons

SASA is a public transportation company activating in the Merano - Bolzano region in South Tyrol (Northern Italy). SASA administrates a fleet of 160 buses and provides more than 22 million individual travels every year.


SASA released a dedicated mobile application, called SASAbusAPP , based on a complex infrastructure of Beacon Bluetooth devices, placed in vehicles and in bus stops.

Users who download the app on their mobile phones immediately receive digital

information and have access to a customer-oriented interface available 24/7.


1000 beacon devices produced by Onyx Beacon were placed on the buses, but also in the bus stops

The beacons detect App users who are within a bus stop or in a bus, and deliver

useful contextual information.

This project is developed by Raiffeisen Online, a division of Raiffeisen Bank and

regional partner of Onyx Beacon in Northern Italy and Austria.


The application works as a kind of digital compass for passengers.By line selection and other parameters configuration, each passenger can

configure the app, so that it only receives information that he really wants.


The SASA satisfaction survey is now conducted immediately through the

mobile application.

Any passenger who has downloaded the SASAbusAPP on his mobile phone can at

any time give its feedback on the quality of the service, by using a scale from 1 to 10.

Customers can evaluate the safety, the bus ride, the friendliness of the

personnel, the ease of access and exit, and the congestion degree of the buses.


"This technology has enormous potential and can be used in many ways for the benefit of our passengers.“

Petra Piffer, Director of SASA


The visually impaired passengers in Bolzano and Merano have a dedicated module on the application, which guides them and offers accessibility

to the transportation system and vehicles. They will use on cell phones a screen reader feature, to get

the information delivered through text notifications. This helps them to find the right stop and go into the right bus.


"To assist our visually impaired passengers in solving their specific problem of

commuting, was very important for us.

The initiative and the idea for this project belong to The South Tyrolean Blind Union. We are grateful for their initiative and very

happy that we have found a competitive solution of transportation for our customers

with special needs.“

Stefano Pagani, President of SASA

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The SASA project: tailored public transportation based on Onyx beacons

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