SportVAS Handball - Bratislava - European Handball Federation - EHF
The romanian handball
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Transcript of The romanian handball
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The Romanian Handball
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29% of Romanians declare they follow handball
+8% vs . 2014Source: SNA 2015
1.
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42% 35% 29%Read, watch or play it
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2.In 2015,
ALL national teams involved,
QUALIFIED to the final tournaments
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Women – Senior
Qualified to the World Championship Denmark, December 2015
Eliminated the Vice-World Champions: Serbia
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Women – Youth
Qualified to the European Championship Spain, July 2015
Go as the World Champions to fight for medals
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Men – Youth (U21)
Qualified to the World Championship Brazil, July 2015
Eliminated:- the Vice-World Champions: Croatia- The World Championship Semi-Finalist:
Slovenia
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Women – Juniors (U17)
Qualified to the European Championship Macedonia, August 2015
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Men – Senior
Qualified to the next round of the qualify-ing phase of the World Championship
Eliminated: Italy and Kosovo
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THE ONLY TEAM SPORTS
IN ROMANIA TO
CONSTANTLY QUALIFY TO
FINAL TOURNAMENTS &
FIGHT FOR MEDALS
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THE ONLY NATION IN THE WORLD THAT HAD BEEN TO ALL THE WOMEN WCs
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HC Odorheiul Secuiesc won the Challenge Cup 2015
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HC Baia Mare played the quarter finals of the Champions League
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2015,
the year of the re-launch of the Romanian Handball Brand
3.
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THE DREAMTo make Romanians proud with the Romanian Handball
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THE ROMANIAN HANDBALL SONG: Cu căciulile pe frunte
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4.In 2015,
SOLD OUT at all the games of the Romanian National Teams
(Senior/Youth/Junior; Women / Men)
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Cluj-Napoca x 3
Turda x 2
Roman x 3
Resița x 1
Pitești x 3
+35 000 spectators
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5.Fans attended also the away games
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6.Highest number ever
of handball games live on TV
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LIVE ON TV IN 2015: MORE THAN 130 GAMES
INVOLVING ROMANIAN TEAMS
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7.Highest number ever
of handball news on TV
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More than 400 news on the major channels
Estimated worth: more than 600 000 euro
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MASTER CLASS WITH
TOMAS RYDE
FOR THE ROMANIAN
JOURNALISTS & BLOGGERS
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11.Very strong relationship with the core fan groups
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Limited edition containing GOLD from the GOLD MEDALS
3 000 posters across the country)
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Free travel & tickets to the Serbia – Romania game for more than 200 fans
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9.Very strong marketing campaigns to promote the
National Teams games
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INTERNET, OUTDOOR & POSTER CAMPAIGN TARGETING THE DEDICATED FANATICS
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WoM & internet campaign
targeting the amateur
handball community
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WoM & internet & poster
campaign targeting
the business community
SOLD OUT EVENT
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10.Very strong CSR campaigns
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MASTER CLASS WITH
TOMAS RYDE
(NATIONAL TEAM COACH)
FOR
THE ROMANIAN
SPORTS
HIGH-SCHOOL TEACHERS
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SPECIAL PROJECTS WITH ROMANIAN UNIVERSITIES
(CSR)
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Live first hand the sports journalist experience!
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MATEI PSATTASocial Media Director ILeo
LORAND (BOȚI) BALINTMarketing Director FRH
CĂTĂLIN STRIBLEAJurnalist, blogger (www.striblea.ro)
MIRCEA TOMESCUBrand & Comm Director BRD SOCIETE GENERALE
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WORK ON THE MARKETING OF HANDBALL
Universitatea Transilvania Brasov
IAA, SNSPA Bucuresti & Olanda
Scoala AD*C Romania
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VOLUNTEERING PROGRAMS(CSR)
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More than 150 young people involved as volunteers
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SPECIAL PROJECTS FOR FANS WITH DISABILITIES
(CSR)
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THE FIRST EVER POSTER FOR BLIND PEOPLE
MORE THAN 20 BLIND PEOPLE HAD BEEN
IN THE CROWD FOR THE ROMANIA – SERBIA GAME
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THE FIRST EVER FAN T-SHIRTS
FORBLIND PEOPLE
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11.INTERNAL COMMUNICATION BRD
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12.NEXT ON THE ROMANIAN HANDBALL
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Handball Events Handball & EducationKids 3-7 y.o.- First Color Book inspired from the Romanian Handball History
Kids 10-14 y.o.- Master Coach Sessions for sports teachers with FRH Senior Coaches - Handball balls in every school
Young 18-23 y.o.- Special Project with Bucharest University to build the first Romanian Robokeeper- Young Reporters for the National Team at Home Games- Business Case Studies / working on the Handball business for students studying business- Conferences in Universities around the country – the Marketing of Sports
Young ProfessionalsSports Marketing Conference
Women World Championships (WC)Denmark December 2015- Objective: qualify to the Olympic Games- In the group stage we play against Norway, Spain, Russia, Kazakhstan, Costa Rica
Women European Championships Qualification (EC)Objective: qualify
Trofeul Carpați 2016Participation: top class teams
Women Youth EC- Objective: medals
Women Junior EC- Objective: medals
Men EC Qualifications- Objective: top 12
Men WC Qualifications- Objective: top 12
Men Youth WC (Brazil, July 2015)- Objective: top 12
Romanian Handball Leagues (women & Men)More than 200 games – more than 60% live on TV- Women: one of the strongest in the world; CSM Bucharest, HCM Baia Mare and Corona Brasov the strongest teams- Men: strongest in the last 10 years with many foreign play-ers involved; Dinamo Bucharest, Minaur Baia Mare, CSM Bucharest, Odorheiul Secuiesc, HCM Constanta
Romanian Cup
Romanian Supercups
Handball & CSRPeople with Disabilities- Build a strong community of handball fans
Telefonul Copilului- Special partnership to offer all the kids playing handball a platform where they can be heard, receive advices and counseling in case they feel they need it
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13.THE TEAM & THE PARTNERS
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LORAND BALINTMarketing Director – FRH Managing Director – Leo Burnett Romania
CĂTĂLIN STRIBLEAJournalist, blogger (www.striblea.ro)
VIOREL SAMOILĂHead of Design – FRHSenior Art Director – Publicis
RALUCA PĂUNMarketing Manager CEE – Strauss Group
ROXANA COZARUArt Director – TBWA Romania
TIBERIU COMANCopywriter – TBWA Romania
Marketing Department
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Brand Strategy, Ideas and creativity, Social Media and Digital, Production, Internal Communications
Public Relations services
Human Resources, Organizational Behavior, Operations Management
Marketing Research services
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