Students Presentation - Activations Ideas for the Romanian Handball
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Transcript of Students Presentation - Activations Ideas for the Romanian Handball
WELCOME
BRIEFINGKeygame in June
Design volunteer t-shirtUnknown success
InspirationIdentification
“There is a Dacian in each of us”
DACIANS
OBJECTIVES- FHR Facebook: 7.000 likes - End 2015: an increase- 30 articles- 3 ambassadors per city - Workshops
CONCEPT
#HASHDAC
PRE-GAME- FAKE NEWS: PACK OF WOLVES- BLOGGERS- PRINTS- ACTIVATION- AIRTIME: TEASER- CAGES & LIVE BROADCASTING
CAGES INSIDE STADIUM
IN-GAME
Partnership with schools:SCHOOL OF WOLVES
AFTER-GAME
#HASHDAC