The role of mindset in user centred design
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THE ROLE OF MINDSET IN USER CENTRED DESIGN SIMON LAWRY + ZAANA HOWARD HUDDLE
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21-Oct-2014 -
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Presented at UXAustralia in Sydney August 28 2014 with Dr Simon Lawry. Overview Mindset is something that affects how we approach the methods and tools available to us as practitioners. It affects how we practice and engage as practitioners, with our team members, clients and customers. While working on a strategic design piece for a large telecommunications provider, we uncovered a startling insight. The insights emerged through a combination of futuring, observational research and cultural probe studies. We worked with customers that represented the client’s mass market and also those we referred to as ‘edge users’ who were professional futurists and trend makers themselves, both locally and internationally. The interesting insight was that there were two predominant mindsets that sat behind people’s expectations and values. We referred to these mindsets as generative and receiving. People with generative mindsets believe they have a say in creating their desired future. They believe that through their choices and actions, they are deliberately acting in accordance with their vision of the future. People with receiving mindsets believe that they are better served by responding effectively and appropriately to the circumstances that life creates for them. They believe through careful consideration and planning, they can navigate themselves appropriately through murky waters of ambiguity. After noticing these mindsets in the people we researched, the two mindsets became more and more obvious to us in our day-to-day interactions. We could identify clients who had a generative mindset, and those that had a receiving mindset. We could notice shifts in our own mindsets and noticed the difference in our practice when we returned to a generative mindset. We have realised that the generative mindset forms a fundamental part of a ‘designerly’ way of working. These mindsets affect how we design workshops, iterate with clients and customers, synthesise and analyse information and ultimately, affects the quality and trajectory of our work.
Transcript of The role of mindset in user centred design
THE ROLE OF MINDSET IN USER CENTRED DESIGN
SIMON LAWRY + ZAANA HOWARD HUDDLE
MINDSET = PERSPECTIVE DETERMINES HOW YOU BEHAVE & INTERACT IN THE WORLD
Mindset Knowledge Set
Skill Sets Tool Sets DESIGN
COMPETENCY SETS
Adapted from Nelson & Stolterman (2012), The Design Way.
Mindset Knowledge Set
Skill Sets Tool Sets
Adapted from Nelson & Stolterman (2012), The Design Way.
KEY FOCUS IN DESIGN IS KNOWLEDGE, SKILL & TOOL SETS
MINDSET IN DESIGN IS THE SECRET SAUCE
MINDSET IN CONTEXT MINDSET IN CONTEXT
RESEARCH QUESTION: WHAT CAN WE UNDERSTAND ABOUT PEOPLE THAT IS RELEVANT FOR THE FUTURE?
JODIE’S STORY
BLAH BLAH’S STORY
MICHELLE’S STORY
TWO MINDSETS: GENERATIVE + RECEIVING
TWO MINDSETS: GENERATIVE + RECEIVING
TWO MINDSETS: GENERATIVE + RECEIVING
TWO MINDSETS: GENERATIVE + RECEIVING
TWO MINDSETS: GENERATIVE + RECEIVING
CHARACTERISTICS OF GENERATIVE + RECEIVING MINDSETS
GENERATIVE RECEIVING
PROACTIVE !
COURAGE !
CLARITY !
OPPORTUNITY !
ME + THE WORLD
REACTIVE !
FEAR !
UNCERTAINTY !
CONSTRAINT !
ME VS THE WORLD
LITTLE HUMANS HAVE GENERATIVE MINDSETS
TWO MINDSETS: GENERATIVE + RECEIVING
INFLUENCING FACTORS
!BELIEF IN AGENCY
!SENSE OF SELF
!LOCUS OF CONTROL
!
TWO MINDSETS: GENERATIVE + RECEIVING
IT’S A CONTINUUM
!
+ !
WHAT WE LEARNED
WE STARTED SEEING IT EVERYWHERE WE STARTED SEEING GENERATIVE + RECEIVING MINDSETS EVERYWHERE
IN OURSELVES
IN OTHERS
WHAT DOES IT MEAN?
KNOWLEDGE, SKILL & TOOL SETS ARE TANGIBLE
MINDSET IS MORE LIKE AIR AND IS INTANGIBLE
MINDSET CHANGES HOW KNOWLEDGE, SKILL + TOOL SETS CAN BE APPLIED
SHIFTING MINDSET SHIFTS THE OUTCOMES
WE CHOOSE THE MINDSET WE BRING
V
OUR ROLE AS USER CENTRED DESIGNERS
GENERATIVE RECEIVING
PROBLEM TO POSSIBILITY
PROBLEM TO SOLUTION
TWO MINDSETS: GENERATIVE + RECEIVING
HOW MIGHT WE… CHOOSE POSSIBILITY?
GENERATIVE RECEIVING
PROBLEM TO POSSIBILITY
PROBLEM TO SOLUTION
TWO MINDSETS: GENERATIVE + RECEIVING
HOW MIGHT WE… ENCOURAGE A GENERATIVE MINDSET IN OURSELVES AND PEOPLE WE WORK WITH?
GENERATIVE RECEIVING
PROBLEM TO POSSIBILITY
PROBLEM TO SOLUTION
THANKS UX AUSTRALIA!
SIMON LAWRY + ZAANA HOWARD WEAREHUDDLE.COM
