The role of membership at the Guardian

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Transcript of The role of membership at the Guardian

Page 1: The role of membership at the Guardian
Page 2: The role of membership at the Guardian

Why membership?• Membership is a scheme designed to allow loyal readers

to get closer to the subjects that matter to them

• To show their support for the Guardian’s editorial values by making a financial contribution

• To lessen the Guardian’s dependence on advertising revenue by increasing the proportion of income direct from readers

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Give Get Join Buy

Different sources of reader revenue

Donors who support our journalism with one-off contributions

Subscriptions to print and digital content products

Membership scheme offers special benefitsEvents, books, travel, Soulmates, etc

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Membership tiersFriend Support

er Partner Patron

Free £5pm* (£49 pa)

£15 pm (£149 pa)

£60 pm (£599 pa)

Book tickets to events ✓ ✓ ✓ ✓Welcome pack, card and giftAccess to premium app ✓ ✓ ✓6 tickets and/or 4 books48hrs priority booking, 20% discount and no booking fee

✓ ✓

Exclusive behind the scenes functions ✓

* USD 5 AUD 10 CAD 7 EUR 5

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Regular

Topical

Keynote

Guardian Live

Festivals

Masterclasses

Local

Page 6: The role of membership at the Guardian

How are we doing?• Membership launched in September 2014

• Currently we have over 220,000 members, of which about 70,000 are paying members

• Our aim is to have 1m paying members by mid-2019

Page 7: The role of membership at the Guardian

Thank you


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