The Role of Culture In High Growth Companies
27
LET’S TALK ABOUT BRAND. #EugRAIN
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Educator and entrepreneur, Pinky Gonzales, presents the elements of brand, its effect on culture, and the importance of unified leadership in high growth companies
Transcript of The Role of Culture In High Growth Companies
LET’S TALK ABOUT BRAND.
#EugRAIN
IDENTITY
#EugRAIN
REPUTATION
#EugRAIN
EXPECTATION
#EugRAIN
#EugRAIN
MUSIC
#EugRAIN
SPORTS
#EugRAIN
POLITICS
#EugRAIN
CORPORATE
IDENTITY(Culture)
REPUTATIONBRAND
#EugRAIN
LET’S TALK ABOUT
CULTURE.
#EugRAIN
THE CEO
#EugRAIN
#EugRAIN
JOB FIT
#EugRAIN
#EugRAIN
THE TRIPLE A TRAP
✦ Affable ✦ Assertive ✦ Articulate
Management
#EugRAIN
#EugRAIN
Pace
#EugRAIN
Organizational Life Cycle
Decision- Making
#EugRAIN
The Organizational Blueprint
Vision & Positioning
Mission & Purpose
Values & Principles
Strategy & Tactics
MISSION STATEMENT
Verb, target, outcome.
“Save endangered species from extinction.”
“Improve African children’s health.”
VALUES & PURPOSE
VISION & POSITIONING
For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.
STRATEGY & TACTICS
