The ROI of Investing in Social Impact Film Storytelling
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The ROI of Investing in Social Impact Film Storytelling Greg Hemmings , Hemmings House @greghemmings Jon Robertson , Hemmings House @HemmingsHouse Be sure to engage in the app: sb16app.com 1) Check into the session by selecting session from the program and selecting 'check in' 2) Pose and 'up-vote' questions to be posed during Q&A: In session description, select 'submit a question'
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Transcript of The ROI of Investing in Social Impact Film Storytelling
TheROIofInvestinginSocialImpactFilmStorytelling
Greg Hemmings, Hemmings House @greghemmingsJon Robertson, Hemmings House @HemmingsHouse
Besuretoengageintheapp:sb16app.com
1)Checkintothesessionbyselectingsession fromtheprogramandselecting'checkin'
2)Poseand'up-vote' questions tobeposedduringQ&A:Insession description, select'submitaquestion'
SOCIAL IMPACT FILMSTHE POSITIVE IMPACTS OF BRANDED
Film Your Action.tv
@GREGHEMMINGS @JONROBERTSON315@HEMMINGSHOUSE
POWER SHIFT.“We are experiencing the biggest cultural shift of our time. The values that are replacing the American Dream are forcing a change in the way we measure the impacts on our communities and our planet, and this includes how we market our brands.”
THE MILLENNIAL MARKETPLACE
• New Millennial Marketplace• Next Gen Sustainability• Values Table
NEW METRICS 2016
Hemmings House
This session will analyze the kinds of impacts brands can make when producing or sponsoring films that support positive social change. Brands that have acted on such opportunities have reported newly-earned customer trust, loyalty and perhaps even profits by sharing key, purpose-centric values using the medium of film.
NEW METRICS 2016
hemmings house
Interestingly, most of them are not using film to tell their own brand stories. They are rather using stories to promote ideas that ultimately inspire positive social and environmental change; stories in which brands are enablers or observers of change, not the center of attention. Investing in films in this manner can position companies as thought leaders, which has been shown to build trust, grow market share and boost overall cultural relevance.
SOCIAL IMPACT FILMSWORKSHOP: CREATE A BRIEF FOR YOUR
Film Your Action.tv
WHAT DO YOU DO AS A BRAND?
breakout session
WHAT IS YOUR BRAND PURPOSE?
breakout session
WHAT STAKEHOLDERS ARE IMPACTED BY THE ACTIONS OF
YOUR BRAND? (+/-)
breakout session
WHAT EXTERNAL CHALLENGE DOES YOUR BRAND WANT TO
SOLVE IN THE WORLD?
breakout session
WHAT INTERNAL CHALLENGE DO YOU WANT TO ADDRESS IN
YOUR COMPANY?
breakout session
EMPLOYEE RETENTION?TALENT ATTRACTION?
MARKETING / SALES UPLIFT?CULTURE CHANGE?
LEAD GEN?COMMUNITY BENEFIT?
SOCIAL LICENSE?THOUGHT LEADERSHIP?NONE. IT’S IN OUR DNA.
breakout session
WHAT STORIES NEED TO BE TOLD BUT WITHOUT YOU PROBABLY WON’T BE TOLD?
breakout session
WHAT ARE YOUR COMMUNITY AND MEDIA PLATFORMS YOU CAN LEVERAGE TO CREATE
MOVEMENT WITH THE STORY YOU ARE ABOUT TO SHARE AND ACCELERATE
breakout session
HOW ARE YOU GOING TO MEASURE THE IMPACTS YOUR STORIES HAVE?
$ ROI?BRAND?
COMMUNITY?ENVIRONMENT?
breakout session
SEE THE STORY.SHARE THE STORY.MEASURE THE IMPACT.
MAHALO!
.tv
@GREGHEMMINGS @JONROBERTSON315@HEMMINGSHOUSE
