The Road to Agility Starts with BI

2. The Midsized Company Business Environment Same complexity as large enterprises but have fewer IT resources Compete against larger firms in a rapidly changing, fast moving marketplace Less overhead of legacy systems, process and standards Use the same inflexible data warehouse and BI tools as the large enterprises Innovation, flexibility and speed are competitive advantages for midsize companies With an agile & automated approach, significant competitive advantage can be gained over larger and less agile competitors2 2011 Kalido I All Rights Reserved I December 7, 2011

3. Sample Use Cases Profitability by product and by customer Financial applications e.g. currency conversion Delivering (current and) new KPIs as business changes Handling complex time calculations Reorganizations Proceeds Proceeds - Year to Date Proceeds Year to Date Proceeds - Prior Year Prior Year3 2011 Kalido I All Rights Reserved I December 7, 2011

6. A Traditional Warehouse Takes 12-18 Months 80% of the project effort is invested in Requirements, Modeling & Design, Data Integration, Testing, BI Development and Release to Production processes Traditional DW Approach Time & Money Source: customer benchmark6 2011 Kalido I All Rights Reserved I December 7, 2011

7. ETL/Data Integration Survey Results 50% spent over $250K on ETL software 17.8% spent over $1 million 46.2% spent over 1 year to build the warehouse Only 10.7% took less than 3 months 64.3% took over 1 week to do the ETL to handle a change in the data warehouse 39.3% took over 1 month7 2011 Kalido I All Rights Reserved I December 7, 2011

9. Kalido Business Information Model Enables Agility I want to see our allocated costs by both Individual and Corporate clients I need to understand gross sales at the sales rep, department and region level9 2011 Kalido I All Rights Reserved I December 7, 2011

10. Model-Driven Automation Reduces Resources Model and Metadata Management Graphical Modeling Ragged Hierarchies Composite Entities KPI Management Change Management Business Metadata Classification Hierarchies Sub-typing and Inheritance Multi-Granularity Model Federation Master Data Governance and StewardshipData Profiling and Validation Auto-generated Application Hierarchy Management Data Authoring Workflow and Security Identity Management Auto Match and Merge Browse and Search Controlled Publication Full History and Audit Trails Data Integration Schema Management Operations PresentationData Sourcing and Field Mapping Star and Snowflake Schema Process Automation Native QlikView Generation Delta Detection Physical Schema Management Task Execution and Monitoring Native XLS Pivot Table Generation Data Validation Slowly Changing Dimensions Deployment and Migration Metadata Management for COGN Surrogate Key Management Data Mart and Aggregates Archiving Metadata Management for BOBJ Code Management and Lookup Data Load and Index Management Restore for Model and Data Metadata Management for MSASSuspense and Exception Handling Rollup Path Awareness Undo Loads Report-Time Formula Management Currency and UoM Incremental Summary Generation Audit and Logging MDM Consumer Interface10 2011 Kalido I All Rights Reserved I December 7, 2011

11. Kalido Information Engine Microsoft Analysis Services feeding: Data Governance and Stewardship Sharepoint Performance Point Office CRM Business Information Model Customer Product ERP profitability profitability SCM Metrics by Key Data Data Data Data Data geography performance Sourcing Validation Integration Storage Presentation indicatorsLegacy Operations and Workflow Financial Projected Mgmt. M&A impact Other BI tools: SAP, IBM, Oracle, et al11 2011 Kalido I All Rights Reserved I December 7, 2011

12. Traditional ETL Job Every Object, Link, etc. requires definition and mapping to tables taking days of development Dependency on physical tables introduces serialization Testing and debugging almost doubles the effort12 2011 Kalido I All Rights Reserved I December 7, 2011

15. Sales for Resellers Without Classification Scheme Business Users are unable to view Reseller Sales by meaningful classifications They cannot sufficiently analyze trends in their critical reseller channel An astute business user brings this to the attention of their business analyst15 2011 Kalido I All Rights Reserved I December 7, 2011

29. MSAS Supported Tools (partial list) Actuate Freereporting.com OutlookSoft (SAP) Eclipse BIRT Project Applix (IBM) Openl Panorama Software Palo Business Objects (SAP) StatSoft PerformancePoint Server LogiXML Cognos (IBM) SPSS Pilot Software (SAP) SAS Institute ComArch Siebel (Oracle) Prelytis TelerikReporting CyberQuery Teradata Proclarity Spotfire (TIBCO) Oracle BIEE Thomson Data Analyzer Microsoft Analysis Services Dimensional Insight ACE*COMM Tableau InetSoftStyle Report Hyperion (Oracle) Mircostrategy SAP BW Information Builders Rapid Miner Microsoft Excel Prospero Business Suite LucidEra29 2011 Kalido I All Rights Reserved I December 7, 2011

30. Typical Kalido Customer Experience A manufacturing company built a prototype warehouse They delivered their first in 2 days. live system in less than 90 days. Within 1 week, they were able to iterate through Reusability, consistency and auditability of the Kalido data multiple versions, adding new sources and model marts led to dramatically changes to accommodate faster marketing campaign changing requirements, and effectiveness reporting and generate reusable data mart market share analysis by structures on demand. regional marketing teams.30 2011 Kalido I All Rights Reserved I December 7, 2011

31. Why Kalido Developed to solve real world business problems Capabilities of a Data Warehouse without the time, resources and costs Provides Agility in the development and maintenance of the our Enterprise Information Management assets Provides highly technical capabilities to the non- technical end user

32. Why Kalido instead of Microsoft or IBM Far less expensive than big stack vendors like IBM Far more functionality than small business specialist Microsoft MDS Far less services to implement, shorter time to go-live Enterprise MDM is an area where neutrality from operational system, DBMS and BI vendors matters One integrated product supporting the real life balance of operational and DW/Analytic needs Every domain master data support so that the unique aspects of our business can be represented and managed, not force fit Model driven Data management screens generated from the model, no coding Most business rules captured and executed by the model, not coded Easy to change and evolve as the business and our needs grow Faster time to deployment, 60-90 day delivery Lowest TCO of the three Integrated DW Automation has big benefit 32

33. Achieving Agility from BI Avoid: To Achieve: No ETL Faster Delivery No tool integration Minimized Resources No coding Maximized business value Kalido offers: Delivers fastest time to business value Lowest cost Most agile data foundation for analytics33 2011 Kalido I All Rights Reserved I December 7, 2011

34. Next Steps Attendees will receive our whitepaper on Ensuring Agility in Your Data Warehouse Visit http://www.kalido.com/road-to-agility.htm Read our blog about Kalido Information Engine http://blog.kalido.com/category/information-engine/ Contact us! +1.781.202.3200, press 134 2011 Kalido I All Rights Reserved I December 7, 2011

The Road to Agility Starts with BI

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