The Rise of the Halloween Shopper [infographic]

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will hand out candy will carve a pumpkin will visit a haunted house will throw or attend a party will dress up their pets of 18-40 year old adults will wear a costume Shopping begins at the end of September will be spent on candy, and $360 million on greeting cards BILLION will be spent on costumes, pet costumes, treats, and festivities BILLION people will celebrate the holiday MILLION for parties in the US, behind New Years Eve and Super Bowl Sunday LARGEST DAY How we celebrate Begin shopping before Sept. 30 Begin shopping the first two weeks of October Don’t shop till the last two weeks of October Sources: Halloween Spending Survey 2013, National Retail Federation’s, Google We are a publisher of high-quality, user-generated content that drives sales for brands and retailers. In 2013, CB ran over 500 advertising programs for brands and retailers creating over 1 million pieces of content, generating over 2.8 billion impressions and influencing natural search results to help drive measurable sales focused on category growth, new product launches, in-store demos and seasonal events. THE RISE OF THE Halloween is the second-highest grossing commercial holiday after Christmas.

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Halloween is the second highest grossing commercial holiday after Christmas, it's time that you learn more about the Halloween Shopper.

Transcript of The Rise of the Halloween Shopper [infographic]

Page 1: The Rise of the Halloween Shopper [infographic]

will handout candy

will carvea pumpkin

will visit ahaunted house

will throw orattend a party

will dressup their pets

of 18-40year old adultswill wear a costume

Shopping begins at the end of September

will be spent on candy, and$360 million on greeting cards

BILLION

will be spent on costumes, petcostumes, treats, and festivities

BILLION

people will celebratethe holiday

MILLIONfor parties in the US, behindNew Years Eve and Super

Bowl Sunday

LARGEST DAY

How we celebrate

Begin shoppingbefore Sept. 30

Begin shopping the �rsttwo weeks of OctoberDon’t shop till the last

two weeks of October

Sources: Halloween Spending Survey 2013, National Retail Federation’s, Google

We are a publisher of high-quality, user-generated content that drives sales for brands and retailers. In 2013, CB ran over 500 advertising programs for brands and retailers creating over 1 million pieces of content, generating over 2.8 billion impressions and influencing natural search results to help drive measurable sales focused on category growth,

new product launches, in-store demos and seasonal events.

THE RISE OF THE

Halloween is the second-highest grossingcommercial holiday after Christmas.