The really, really fast way to accelerate your e-commerce sales

The really, really fast way to accelerate your e-commerce sales

© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.

© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC. 2

The Online Sales Rush Is Growing

By 2018:• $414 billion e-commerce sales

in US: 9.5% CAGR• $2.5 trillion worldwide:

8.8% of total retail market

Fast

Keeping pace with your customers’ e-commerce demands requires:


SeamlessUser experience

Across any deviceTime and again


Your Customers Are in a Hurry

• 47% expect a web page to load in 2 seconds or less

• 40% abandon a web site that takes more than 3 seconds to load


Even a 1-second Delay in Page Load Time Results In:

SOURCE: ABERDEEN GROUP

11% fewer page views

If your e-commerce site earns an average of $200,000 per day, that’s up to $5M worth of sales lost each year.

16% decrease in customer

satisfaction

7% loss in conversions


If Slow Applications = Slow Sales…

Research from Vanson Bourne

shows that 77% of organizations believe poor application performance at peak times can lead to lost revenue.


…Then Maximizing Application Performance and Speeding Up Online Transactions

Adds to revenue growth

Improves the user

experienceEnhances reliability

11% more revenue 63% of organizations expect an increase

in customer satisfaction

Helping 71% of organizations who currently aren’t confident that they

can meet SLAs at peak times


So how do you make sure your applications keep up with online demand?

8


Go Virtual

The Brocade Virtual Application Delivery Controller (vADC) manages Web traffic and accelerates application delivery


Maximize Online Selling Speed The Brocade vADC is…

Fast at Delivery

Up to 50% quicker service delivery

Secure Super Scalable

With a virtual firewall protecting against

cyberattacks

On demand, in any cloud


Save Money

Cut Costs up to 90%

Through flexible, on-demand licensing

Pay as You Grow Protect Investments

Without over-provisioning

to meet sudden changes

in demand

As Brocade vADC works with existing cloud and

virtualized infrastructures


Quickly Turn Users into Loyal CustomersThe superior user experience achieved by software-drive application delivery and load-balancing means:

No disruption: From massive, unpredictable surges in trafficNo waiting: For interactions to completeNo hidden problems: Traffic is viewed live so any issues are seen earlier


“Brocade is phenomenal in terms of the number of page requests it can serve per second… Our traffic skyrockets at noon every day, so without Brocade we’d have to implement things differently. While the server pools decreased, we saw our traffic triple within the year.”

Luxury Goods Retailer Gilt Groupe Triples Its Web Traffic in Less Than a Year

Phong NguyenVP Research & Development and Founder, Gilt Groupe


E-commerce Sales Stack Up for Furniture Specialist, Maisons du Monde

“We are extremely pleased with our choice of Brocade solutions and the ROI is indisputable. By using a cutting-edge, scalable solution like Brocade across several data centers, we have reduced our response times. We can also manage our infrastructure better, we have a better view of our traffic, and we have the necessary tools and the ability to respond quickly in the event of problems. These benefits mean we can continue to grow by providing our customers with flawless, uninterrupted service—the key to success!”Lionel TouatiOnline Sales Technical Director, Maisons du Monde

15

Busy shopping days become the norm for online retailer MYBUYS


“This year’s busy shopping days went perfectly. We had no problems whatsoever. The company has consistently met its SLAs, and actually achieved 100 percent uptime over a period of several months that included Cyber Monday and Black Friday.”

Risto KotalampiSenior Director of Operations, MyBuys


• Discover how the Brocade vADC can accelerate application delivery and sales for your e-commerce site—and give you a competitive advantage

• Visit brocade.com/vADC• Read the Vanson Bourne research report

Speed Ahead of the Competition

http://www.brocade.com/en/products-services/software-networking/application-delivery-controllers.html

http://www.brocade.com/en/products-services/software-networking/application-delivery-controllers.html

http://info.brocade.com/NewIP-ENT-GDG-16Q2-RPT-WS-VansonBourneAppPerformance-LP.html?src=WS&lsd=BRCD&lst=Infographic&cn=NewIP-ENT-GDG-16Q2-RPT-VansonBourneAppPerformance




The really, really fast way to accelerate your e-commerce sales

Technology

Transcript of The really, really fast way to accelerate your e-commerce sales