AppExchange Accelerate

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  • The Enterprise App Market & Incubators

    Sara Varni Sr. Director, AppExchange Sramana Mitra Founder, 1 Million by 1 Million

  • Safe Harbor Safe harbor statement under the Private Securi4es Li4ga4on Reform Act of 1995:

    This presenta4on may contain forward-looking statements that involve risks, uncertain4es, and assump4ons. If any such uncertain4es materialize or if any of the assump4ons proves incorrect, the results of, inc. could dier materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projec4ons of subscriber growth, earnings, revenues, or other nancial items and any statements regarding strategies or plans of management for future opera4ons, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

    The risks and uncertain4es referred to above include but are not limited to risks associated with developing and delivering new func4onality for our service, our new business model, our past opera4ng losses, possible uctua4ons in our opera4ng results and rate of growth, interrup4ons or delays in our Web hos4ng, breach of our security measures, risks associated with possible mergers and acquisi4ons, the immature market in which we operate, our rela4vely limited opera4ng history, our ability to expand, retain, and mo4vate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and u4liza4on and selling to larger enterprise customers. Further informa4on on poten4al factors that could aect the nancial results of, inc. is included in our annual report on Form 10-K for the most recent scal quarter. This document and others are available on the SEC Filings sec4on of the Investor Informa4on sec4on of our Web site.

    Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on 4me or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obliga4on and does not intend to update these forward-looking statements.

    Important Addi4onal Informa4on The informa4on in this presenta4on is neither an oer to purchase nor a solicita4on of an oer to sell any securi4es when the tender oer is launched ExactTarget, Inc. stockholders should read the tender oer statement because it contains important informa4on. Investors can get the tender oer statement and other led documents for free at The tender oer statement, including a leUer of transmiUal and other documents, will also be made available for free by the informa4on agent for the tender oer.






    FOUNDER, One Million by One Million

  • How to Evaluate an Incubator

  • There are over 7500 incubators in the world-

    most fail

  • Guidelines for selecting an incubator

  • Subsidized real estate is NOT incubation

  • Free internet connection, computers, coffee

    does NOT equal incubation

  • Those are co-working spaces

  • Subsidized legal and accounting services is

    NOT incubation

  • Incubation success does NOT equal funding

  • Over 99% of businesses are NOT fundable

  • Its very dif!cult to actually get to product- market !t in 3 months

  • Mentoring networks do NOT work

  • What is incubation?

  • Incubation is to mentor an entrepreneur to position

    his/her idea and validate its viability

  • Incubation is to help entrepreneurs bring their

    product to market

  • Incubation is to educate

    entrepreneurs on what they need to know to build a

    pro!table business

  • Incubation is to connect

    relevant dots: customers, channel partners, investors, media, analysts, advisors

  • Most incubators

    charge 5-10% equity

  • Figure out precisely WHAT you get for

    giving up 5-10% equity

  • The worlds only global, virtual incubator-accelerator. Mission: Help a million entrepreneurs reach $1M and beyond,

    build a trillion dollar in global GDP and 10 million jobs.

    To help a million entrepreneurs reach a million dollars in annual revenue and beyond, build a trillion dollars in global GDP and 10 million jobs.

    One Million by One Million

  • Every Thursday Online:

    Free, 1M/1M Strategy Roundtables Over 200 roundtables

    Over 20,000 have attended Coached thousands of entrepreneurs

  • Join 1M/1M Premium for extensive methodology guidance,

    curriculum, business development, and strategy consulting; also help with

    !nancing & media relations.

  • 1M/1M does not charge any equity

  • The Million Dollar Club

  • Quantifying The 1M/1M Value Equation


    How To Use 1M/1M Effectively

  • Core Curriculum & Elective Modules

    Case Studies of Several Hundred Successful Entrepreneurs & Video

  • Methodology: Lean, Capital Ef!cient, Bootstrapped Startups

  • Philosophy: Entrepreneurship = (Customers + Revenues + Pro!ts) Financing and Exit are Optional

  • The 1M/1M program has been a phenomenal help to us. Within days of joining, Sramana introduced us to some key folks in the industry and helped open new doors for us. Her

    advice is real, focused, and actionable. I would highly encourage entrepreneurs, especially !rst-time

    entrepreneurs, to leverage the program.

    -Vikrant Mathur, Co-Founder at