8/6/2019 The Quill Awards in The Australian, April 4

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AUDIENCE SHARE { % }

The Numbers

Source: Motion Picture Distributors Association of Australia. Picture: AEG

All TV:5 City Metro (6am-midnight) Week 14: Mar 27-Apr 2, 2011 Includes digital channels

HART OF THE WEEK

Weeks 1-14Current week: Overnight Data Live and As Live; Consolidated all other weeks)Source: OzTAM

0

5

10

15

20

25

30

In one month, the top four bankseach a combined online audience.95m. Thats a 45 percent reach,ell down on their high streetresence and a real-world shareloser to 75 percent. With severalanks considering brandedontent as an engagement option,ts interesting to note which newsites are favored by bankustomers. NineMSN is preferredy 36 per cent of ANZustomers, compared with 34ercent from CBA. In real termshat equates to 1.2 million users he largest single audienceegment across the threeublishers and the four banks

NineSevenABCMetropolitan* Ten SBS Pay TV

TV MARKET SHARE{%}Overnight data (Live + As Live) 6pm-midnight

WIN/NBN

Seven/Prime

ABCRegional* S.CROSS/TEN

Pay TVSBS

Sydney 13.5 22.6 20.6 14.1 4.1 20.3

Melbourne 13.4 26.5 22.2 18.8 4.7 13.6

Brisbane 12.1 23.6 21.8 15.9 3.9 16.6

Adelaide 14.6 31.2 21.9 17.4 4.0 10.7

Perth 13.7 29.8 19.2 16.5 4.5 15.9

Queensland 9.4 30.3 22.5 13.7 3.3 13.0

Northern NSW 10.1 17.8 19.7 10.2 2.9 13.7

Southerrn NSW 15.3 23.8 24.6 13.2 6.2 16.5

Victoria 13.9 26.3 24.5 15.7 4.6 11.4

Total Regional** 11.8 24.2 22.5 12.9 4.0 13.7

Source: OzTAM, RegionalTAM

THE TOP 10 TV PROGRAMS { 000s }Overnight data (Live + As Live)

Source: OzTAM

THE TOP 10 MOVIES { Thursday to Sunday inclusive }

Screens$$$Weeksin release

Title $$$to date

1 RED RIDING HOOD 1 1,743,528 204 1,743,528

2 RANGO 3 1,547,828 296 7,690,575

3 LIMITLESS 2 1,318,909 203 3,829,224

4 BATTLE: LOS ANGELES 2 1,109,035 331 4,327,392

5 THE MECHANIC 1 648,016 124 667,644

6 HALL PASS 4 622,823 266 6,489,491

7 THE ADJUSTMENT BUREAU 4 556,032 210 6,076,635

8 THE KINGS SPEECH 14 391,340 204 30,013,171

9 GNOMEO AND JULIET 6 245,974 161 6,785,904

10 BARNEYS VERSION 1 230,896 30 267,347

Network totals include digital channels where available*Pay TV Foxtel, Austar, Optus**Total Regional excludes Tasmania

5 City Metro, Week 14 Coverage of the New South Wales election last Saturday wasextensive this week as the expected heavy loss for the AL PGovernment turned into the biggest swing in Australian politicalhistory. Blame apportioning quickly took over on the Labor side, witha number of party heavyweights giving their two cents publicly, whilemost commentators blamed numerous scandals.

Source: Media Monitors Australia

TOP STORIES LAST WEEK MEDIA MONITORSMost mentioned issues: press, radio, TV and internet

PRESS RADIO TV INTERNET

000s0 5 00 0 1 00 00 1 50 00 2 00 00 2 50 00 3 00 00

MEDIA WORM Tony Abbott Non-politicalGillard

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

J a n

0 7

J a n

1 4

J a n

2 1

J a n

2 8

F e b 0 4

F e b 1 1

F e b 1 8

F e b 2 5

M a r

0 4

M a r

1 1

M a r

1 8

Qld oods68,805

Qld oods68,805

Ashescricket19,535

Ashescricket19,535

Cyclone Yasi59,270

Cyclone Yasi59,270

Christchurchearthquake

67954

Christchurchearthquake

67,954

Source: www.vizisense.com.auFigures represent 000s of unique users

Total Syd Melb B ris Adel Perth

19.5%

21.6%Pay TV

22.5%

16.8%

13.8%

3.0%

Japaneseearthquake

69,743

Japaneseearthquake

69,743

Cricket World Cup 14,710Cricket World Cup 14,710

1 WINNERS & LOSERS 1,554 411 519 272 161 192

2 MY KITCHEN RULES-TUE 1,499 378 500 277 151 193

3 MY KITCHEN RULES-MON 1,444 355 466 284 152 187

4 MY KITCHEN RULES-WED 1,426 387 461 268 137 173

5 WINNERS & LOSERS-EP.2 1,420 389 476 237 144 174

6 SEVEN NEWS - SUN 1,357 314 372 328 148 196

7 THE FORCE - BEHIND THE LINE 1,295 407 402 165 131 190

8 60 MINUTES 1,239 313 364 270 135 157

9 SEVEN NEWS 1,205 298 303 276 143 185

10 NINE NEWS SUNDAY 1,193 433 268 249 129 114 M a r

2 5

A p r

0 1

Red Riding Hood

1200

1000

800

600

400

200

0

NSW election 25,417

Libyan uprising 20,705

Japanese earthquake 19,350

World Cup Cricket 2011 12,447

Carbon price 11,774

NSW election 25,417

Libyan uprising 20,705

Japanese earthquake

World Cup Cricket 2011 12,447

Carbon price 11,774

NSW election 25,417

Libyan uprising 20,705

Japanese earthquake

World Cup Cricket 2011 12,447

Carbon price 11,774

Top four banks

1100

743

623732 755

618

456 527

1200

798744 786

News.com.au

CBA

Smh.com.au NineMSN News

ANZ Westpac NAB

Central banks arrivalstirs flurry of interest

NIC CHRISTENSEN

TWITTERATI

THISweekAustralianTwitterusersshowedoff theirloveofmonetarypolicy.

ThearrivaloftheReserveBankof Australia(@rbainfo)causedsuchastironline thatthecentralbankhad morethan1500followersbeforeithadevenposteditsfirsttweet.

Muchofthe commotionwasstartedbyFairfaxeconomicscorrespondentPeterMartin(@1petermartin),whoannouncedthearrivalbytweeting,Welcometo TwitterRBA,postingfromtomorrow.

Andwiththat,the centralbanksfollowing beganto surgeandhasnow reachedmorethan2300followers.Amidaflurryof comment,many welcomedtheinstitutiontosocialmedia.

UserRebecca Earl(@RebeccaEarl) rightlynoted:TheReserveBanknow hasTwitter. . .@RBAInfo.Cool.WhodoesnthaveTwitterthesedays?

Itis afairpoint.Thesedays,institutionsincreasinglyfeelacompulsiontohaveasocialmediapresence.Yetwe alsohavetolook athowtheyusetheseonlineplatforms.

Shortlyafterthe banksTwitterarrival,userAlisonTan(@alisontan)rightlyasked:Iwonderif @RBAinfowillbe atwo-wayconversationorjustanewsstream. . . Hmm.

Itdidnttakelongto findout.ThebanksfirsttwotweetswereannouncementsprovidinglinkstothefinancialaggregatesforFebruaryandlaterthecommoditypriceindexforMarch.

Clearly,the bankisfollowingtheleadof otherNorthAmericanandEuropeancentralbanksandusingtheplatformasanotherbroadcastmedium.

AspokesmanfortheRBA toldTheWallStreet Journal:Itwillbeusedforsomeofourannouncements,likespeechesora(statementonmonetarypolicy),lettingpeopleknowthat thesearenowuponourwebsite.

ForaninstitutionsuchastheRBA,whoseeveryannouncementandpubliccommentis socloselyscrutinisedbyfinancialmarkets,thedecisionto useTwitteras anewsstreamis understandable.

Butit alsoraisesthequestion:why botherwithsocialmedia?

Especiallywhenitsannouncementsend upintheTwittersphereregardlessofits socialmediapresence.

NicChristensenis onTwitterat@nicchristensen

A landslide of clichessweep over NSW poll

CLICHE OFTHE WEEKCHRIS PASH

LANDSLIDES rumble into reporting around 1000timesaweek.

Sometimesthe stories dealwith soilslippagebutmore commonly landslide is associated with anelectionas inlandslideelectionvictory.

In the week following the NSW election, land-slide surfaced in the mainstream media 300 times, while defeat came up almost as many times andtheworddumpappearedmore than20.

The bloodletting from rank-and-file Labormembers and the MPs who lost their seats in thelandslide election has begun, with many blaming afew bad eggs in the party for the catastrophic loss.(SydneyMorning Herald ,March 28).

New deputy NSWpremier-elect and re-electedmemberfor Oxley,AndrewStoner,saysSaturdayselection landslide was a vote for real change.( ManningRiver Times ,March29).

MrOrban,whoseFideszpartyhas concentratedenormouspower inits handssincesecuringa land-slide election victory lastyear, said Hungary wouldnotbowto foreignpressureon anyfront.

(TheIrishTimes,March17).They believe their party has abandoned the

causeofdeepspendingcutsthatspurredtheRepub-licanlandslidein the2010midtermelection.

(WallStreetJournal ,March29).

MEDIA 31THE AUSTRALIAN, MONDAY, APRIL 4, 2011 www.theaustralian.com.au/business/media

THEDIARYCAROLINE OVERINGTON

WITOFTHEWEEK

Non-drinkersfirst Quillsin sevenyears.Boy,some serious drunksTHE HUMAN HEADLINE,DERRYN HINCH,TWEETS FROM THEMELBOURNE PRESSCLUB QUILLSAWARDS

TENQUESTIONS

JessicaRowe isa newsreader, writerand motherof two, whosenew book explores whatitmeans totrytohaveitall

JEREMYPIPER

JessicaRowe

Whatwasyourfirstjobinmedia?Receptionist, Wide World of Sports at Channel Nine. I waspretty hopeless at the phone sys-temand willneverforgethangingup on Nick Falloon (chief finan-cialofficeratNine atthe time).Whatisyourcurrentjob?Mum, news presenter and author(of Love. Wisdom. Motherhood ,launched by Quentin Bryce last week).Is this your first book? Whatpromptedyoutowriteit?I wrote my first book,The Best of Times, The Worst of Times withmy mother. Love. Wisdom. Motherhood is myfirst solo effort.The seeds of the book began aftergoing to my first mothers group,

an experience that left me feelingaloneandisolated.Iwouldloveforthis book to be a mothers groupthatyouwouldwant tojoin.How did you decide who toinclude?Its my dream team of mothers!(Contributors include LisaMcCune, Maggie Tabberer, TinaArena,GailKellyandNovaPeris).Womenwhoinspireme,whoIad-mireand whoIwasbustingto askabout breastfeeding, tears, tan-trums and how they got throughthosesleeplessnights.Were women generally willing,reluctant, or extremely enthusi-asticto contribute?Thewomenweregenerousand . . .honestwiththeirmotherhoodex-

periences. It doesnt matter if youre the most powerful woman you all have moments when itfeelsalltoo hard.One thing you often hear fromnew mums is: why didnt anyonetellme?Doyouthinkitspossibleto explain what it means to be amother,to those whohaventyetbecomeone?Nothingpreparesyoufor theseis-mic shift such a tiny soul does toyour life. Being a mum is the bestthing I have ever done but itsalsothehardest.Your own journey to mother-hood was difficult. Were theretimeswhenyouthought: I mightnotgetthere?Andif so,whatwas yourresponsetothat?

IwentthroughthreeIVFattemptsuntil I had . . . Allegra. And yes,thereweretimeswhenIwonderedifI wouldeverbeamother.You were stricken with post-nataldepressionafterthebirthof your first child. When you look backuponthattime,whatdoyoufeel?Howdidyoucope?What shocked me was the stigmaand shame I felt when I realised IhadPND.There isan expectationthat being a mum is meant to bethe happiest time of your life and when its not, you really dofeel like a failure. When I look back I realise I was not a failure, Ihadanillness,itdidntmeanI wasa bad mum and that I didnt lovemybaby.AndIdothinkthatgoing

through IVF meant I put evenmore pressure on myself. I knewhow lucky I was to have thisprecious baby, but why was I feel-ing so wretched? I got through it with the love, support and care of my darling husband, family,friendsandmy psychiatrist.Your second pregnancy was a

natural conception. Were youafraidofslippingbackintoadark time?Itsapparentto allwhosee youthatyouarenowdeeplycon-tent,indeed radiantlyhappy.Did you fear never feeling that joyagain?I was scared but I made sure Ihadplentyofsupport.WhenIwasdepressed, I felt like I was losingmymindandwonderedif Iwouldeverfeellike myselfagain.Butbe-lievemeyoucan!Youhavehadenviablesuccessasa journalist. How do you see yourself using your skills in thefuture? Do you believe that women should be in the work-force, once their children are inschool?I want to keep writing, I still lovetelevision and Ive been takingsinging lessons. I would love tosing with Big Ted onPlay School.Im a big believer in giving thingsago.

CAROLINEOVERINGTON

Lifetimeachievement awardwinnerGeoffWilkinsonwithJohn Silvesterat MelbournesQuillAwardslastweek

CrownwearsBishop gagOK, stand back: gossip from theMelbourne Press Club Quillsnight has been pouring in, and Diary isbarelygoingto haveroomforitall,butletsgetstarted:yes,it

is true Crown casino was incan-descent with rage about thespeechby JuliaGillard imperson-ator Amanda Bishop , but theyvesince come around. Bishop let ripat Crown, saying the venue re-mindedherofnothingsomuchasthe inside of Andrew Bolt s head(Boltbeinga softtarget,sincehescurrently in court fighting for hisgood name). The gag went downlikea leadballoon withCrown.

Spruiker Anne Peacock, whofronts up every year like the goodsportsheis,wasdismayed;sowereothers at the Crown tables, andthere was indeed some dark mut-tering about whether Crownshould bother sponsoring so hos-tile an event. In an effort to patchthings up, master of ceremoniesPeter Mitchell , who was excel-lent, gave Peacock special thanksin his wrap. There was no officialcomment from Crown yesterday, but Diary spokequietlytosome of the players over the weekend. Of coursetheywouldhavepreferred,ashosts,nottogetoneintheneckfrom the guests, butwhat can youdo? Censor a Press Club speech?Obviouslynot.So theyretakingitonthechin.

Singer-Trioli spat

BESIDES the Crown crisis, howdelicious was the Twitter-spat be-tween two of the ABCs high-profile reporter-presenters, JillSinger and Virginia Trioli? It be-ganwhenthe sameGillardimper-sonator, in her speech, warnedSingertostayoffthehousered.

The camera cut to Singer and, well,letsjustsayshewasnotatallamused.Trioli,whoisagoodsport when people poke fun at her,tweeted:IfI canbeMichaelRow-land, surely Jill Singer can take a joke? Trioli toldDiary she wasnt being mean. I just wanted to say,comeon,Jill,laughitoff,anditwillsoongo away.

But Singer, who tweets assnooplady wasnt amused:Some fat creep at the Quills tellsme to go and enjoy a tipple whilehes literally dribbling. Then she

tweetedto Trioli:Whatthe. . . are

you on about? Some say she alsotriedto organisea walk-outof theRMIT table (Singer is a lecturerthere).

Singer was still stony-faced when called to the stage to collecther Quill, shoving the statue un-derherarm andmarchingoff.She was soon home, where she againhit Twitter, saying: Home nhappy after winning a Quill . . .only downside isVirginia Triolisrelentless nastiness. Go the Sista-hood. . .not!

All tweets (and videos and aphoto gallery from the Quills) areon Diaryswebsiteatwww.theaus-tralian.com.au/mediadiary

No Perkin presenceAHEAD of the awards, rumours wererifethat TheAge hadforgot-tento invitethePerkinfamily,butits apparently not so.Diary spoketo the legendary editors son,StevePerkin, onFriday.

He said: I got an invite a weekor so ago. I had to say no, becausemywifewasworkingandmysister(Corrie Perkin ) had a rare week-end off and wanted to spend it atSorrento, and I suppose Mum(Peggy Perkin) thought, well, Idontreallywanttogoonmyown,soitturnedoutthatnoneofuswasthere. Maybe if Id known Corriecouldnt make it, I would have

gone.Assuch,itwasthefirsttimetheGraham Perkin prize for Journal-ist of the Year was awarded with-outa Perkininthe audience.

Laurie Oakes accepted hisstatue from Australias most beautiful writer, LesCarlyon , andFairfax bossGreg Hywood (Fair-fax provides the cheque for 20grand).

Slyssharp speechIT has been some time since yourhost at Diary lived in Melbourne but if the Quills are any guide, itsgone all racy. Practically everyspeech referenced somebodysundies, or else their comely be-hinds. Take Sly of the Under- world aka JohnSilvester.

Hestartedhis speechbysayinghewasgoingtotalkaboutwhatIknow, which is drug-addledpsychopaths, and women whoperform lewd sexual acts but infact talked mostly about how heused to go commando underskin-tight flares because, as a

youngcrimereporter, hehad the

best bottom in journalism. Youcould eat your dinner off it, it wasthat good.Diary didnt meet Slyuntil the early 1990s, and can sayonlythis:hisbacksidewas,indeed,assharpas thatspeech.

Popularchoice

MASSIVELY popular choice forGold Quill was Jill Baker , whoriffed about her cropped hair:One of my mates the other daysaid: Put on the black skivvy, Jill,apply for the arts grant; with thathair, youll get heaps of dough. Baker also let slip that HWT col-leagues were surprised to find she was the kind of chick who wore$100-a-pair undies. (Her dismayat the paper knickers she had to wear while undergoing cancertreatment is a highlight of herprize-winning article, The Big CandMe.)

Mystery prizeALSO popular was the LifetimeAchievement Award to humble,talented, honest Geoff Wilkin-son,whohadnoideahewasaboutto get a prize, until his wife,Dorothy , leaned over and said,Better put your jacket on. Wil-kinson was cheered on by familymembers, including his 89-year-old super-proud father, who

slippedinunderthecoverofdark-ness and stayed at the back of theroomuntilhisname wascalled.

Gowardoutof lineNON-QUILL news: Jackie O,half of the top-rating Kyle and JackieO Show,is afirst-timemumandas faras anyonecantell, shesdoinga marvellousjobraisingher baby, Kitty. Imagine her horror, waking to headlines yesterdaythat a minister in the new NSWgovernment, Pru Goward, thinksshesnotuptoscratchasamother. Diary was astounded by Gowardsintervention, not least because, asminister for the severely dysfunc-tional DOCS, she has genuinefamily tragedies on her hands.Why get stuck into a vulnerablenew mother for crossing the road with her baby to get a bunch of gerberas?

SafereplacesHushTHE reporter with the best shoesinthe office(well,shewas fashion

editor) Georgina Safe left the Oz

onFridaytojointhe SydneyMorn-ing Herald . She replacesKellieHush, who went to Grazia, to re-place Allison Veness-McGourty, whowalkedjustafterChristmas.

Oakeshottoff targetROB Oakeshott is on the nose,andheknowswhy.Itsnotthathesidedwiththe LaborParty;its notthat he supports the carbon tax.ItsChrisMitchell sfault.

According to an interview inyesterdays Sunday Telegraph , theOzseditor-in-chiefandradiohostRay Hadley have immenseinfluence in the seat of Lyne.OakeshottchallengedMitchellto

aTownHalldebate(please,media

gods, let this happen). Mitchell wasbemused.

His partner, Cathy, owns a beach house south of Port Mac-quarie; they spend a lot of timethere, and have many friends inthe area. So Mitchells not just inyour head, Oakeshott hes alsoinyour electorate.

Ninenews pilotTHE Nine Network is filming apilotfora newnewsprogram.

Howdoweknowthis?Becauseitsentanemailtojour-

nalism schools, asking whethertheydliketobeinthestudioaudi-ence for the recording on Wed-

nesday,April13.

Fitzgerald passesVALE: former National PressClub president Alan Fitzgerald. who worked for The CanberraTimes, The Sydney Morning Her-ald, The Age, The Australian, TheSunHerald,theObserver and2CA.He was national Press Club presi-dent from 1969 to 1971 and later aseniorpublicservant.

BabynewsHATCH:Andtheresjustspacetocram in the blessed news.ClaraPirani, onleavefrom herpositionas chief of staff of the Oz businesssection, has given birth to Sienna

Grace.Bothwell.