Marketing Strategies

Advertising

The purpose of an ad is to stimulate a direct and immediate response — either a qualified inquiry, phone call, visit to your website or visit to your location — or better yet, to promote an instant sell

Direct Response Ad calls attention

Direct Response Ad

This ad has a good compelling USP which is; "A Sunsetter makes your life outdoors more enjoyable by keeping your deck up to 20 degrees cooler". It has a phone number to call and if you noticed there's a "tracking code" under the number, #PA019260. Now this ad isn't perfect because there's things that could be changed to make it more effective

$31,896 for a one time run

.

Not as effective…

Even though this ad includes an address and phone numbers I still consider this ineffectual advertising because it really doesn't solicit a direct response. Also, if someone calls or visits how do they know that visit or call was stimulated by this particular ad? It's not trackable

Direct Marketing

We’ve been talking about it

Guerilla Marketing

Unconventional method of marketing Time, imagination & energy (rather

than a large budget)

Calgary Farmers Market

Father Bob Maguire Foundation

Taiba Hospital

Alberta Canada Skiing Travel

Yuzo Sushi

Mr Clean

Children Know No Boundaries

Monster Trucks

Undercover Marketing

AKA Stealth Marketing consumers "market" the product to others When you're being pitched and you

don't even know it!

Read more: http://www.nydailynews.com/lifestyle/2010/04/19/2010-04-19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAijXQAW

Undercover Marketing Examples It's happy hour and a pretty 26-year-old actress, flirts with

a well-dressed man in a midtown bar. After a few minutes, she relents and hands over her BlackBerry Pearl for him to enter his number. But she'll never call.

She is being paid to flirt. She's part of a covert ad campaign for BlackBerry that attempts to drum up interest in smart phones by putting them in the hands of attractive, gregarious young women who push the product without the public's knowledge.

Read more: http://www.nydailynews.com/lifestyle/2010/04/19/2010-04-19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAitTUvm

Undercover Marketing Examples

Sometimes it's obvious: the product placement in Lady Gaga's Telephone music video; the fawning review on website TripAdvisor which contrasts with a hundred other scathing ones.

Other brands sell products by recruiting trendsetters whose lifestyles are as covetable as the free clothes and accessories they are given to wear. A number of youth brands are known for fostering relationships with DJs, models and graffiti artists.

Creative Advertising…

Kagatani Knife Elevator AdCreative elevator ad in Japan promotes Kagatani kitchen knives

Angry Birds in Real LifeT-Mobile ad campaign features real life version of Angry Birds game

McDonald’s Shake BoatUnique boat promoted Shamrock green shakes during March to celebrate St. Patrick’s Day.

Honda Cereal BoxGiant cereal box was placed in Vancouver to reveal 2012 Honda Civic.

Perth Zoo Tiger BusCome to the zoo before the zoo comes to you

FedEx Always FirstFedEx trucks advertise that they are faster than the competition

Crashed Nike BallLarge Nike soccer ball was smashed into the side of a building.

Bubble Gum Balloon

Hot Wheels KidsLarge billboards that look like kids were placed near the road in Mexico.