The Profit Atlanta - November 2012 - Georgia Real Estate Investing Newsletter

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher. http://AtlantaREIA.com 1

Atlanta Real Estate Investors Alliance • NOV 2012NOV 2012


Atlanta REIA, LLC2700 Braselton Hwy, Suite 10-183

Dacula, GA 30019P: 678-701-7160 • F: 770-216-1560

[email protected]://atlantareia.com

Text ATLANTA to

404-996-1099 to join

our Mobile VIP List!Standard text messaging rates apply

MAIN MEETINGMonday, Nov 5th

Crowne Plaza Ravinia Hotel4355 Ashford Dunwoody, Atlanta, GA

5:30pm - 9:00pm

Are You Hiring the Right Tenants?By David Tilney ........................................................................ 1The Bank Won’t Finance it...Deal’s Off...Right?!? Wrong!!! By Jim Hitt ............................................................................... 2About Atlanta REIA.................................................................4How Can We Help You Today?By Karen Bershad .................................................................... 6MDScan: Quick! I Need It Yesterday!By Don DeRosa ........................................................................ 9Staying Smart By Russ Hiner ......................................................................... 10The REO AgentBy Michael Vazquez ............................................................... 12Short Sale Liens Get Mean By Kimberlee Frank ................................................................ 13Will The Persistence In Me, Please Stand Up!By Erven Kimble ..................................................................... 14The Property Management Bucket List!!!By Chris Littleton.................................................................... 15Georgia Film Industry Bringing in Big Bucks By Deborah Harris.................................................................. 16Real Estate + The Internet = The Perfect Marriage Part 5By Tony Pearl ......................................................................... 17Five Musts for Optimizing Mobile Landing PagesBy Mike Barnes ...................................................................... 18How To Locate or Create Effective Mailing ListsBy Kathy Kennebrook ............................................................ 19Thinking Like a Successful Investor & a Motivated SellerBy Larry Harbolt .................................................................... 21Tenants Are Your Real Capital Asset By Bill Cook ............................................................................ 22The Securitization FraudBy Bob Massey .....................................................................24Membership Application ......................................................26Meeting Calendar .................................................................27Calendar of Events ................................................................28

IN THIS ISSUEI have a friend in Colorado Springs

who owns a bank. Many years ago I complimented him on the caliber of

his employees as well as the longevity of their employment. My banker and I both understood that his most important as-sets walked out of the bank each night to go to their respective homes and his job was to motivate them to come back each morning. His key for hiring great em-ployees was to screen for proper job skills, attitude and moral code. His key to re-taining these employees was to empower them to be the best they could be and to treat them with respect and appreciation.

A light bulb went on in my brain when I realized that this could be the same key needed for my success as a landlord.

When I accepted tenants to rent a prop-erty, I had certain expectations of them - to maintain and improve the property and grounds, to pay the rent on time, to get along with the neighbors and to re-side in the property for a relatively long period of time. I also expected my ten-ants to be problem solvers who should call on me only when they needed ad-ditional support. This, in effect, was the tenant “job description,” but was I sharing my expectations and screening for the proper skills, attitude and moral code? I realized that screening applicants for rental properties was very much like hiring employees for a job.

If landlords use this model, we must first understand what the job description is and then screen for the qualifications necessary to do the job. We must share expectations with the applicants and once they are accepted we must empow-er them to be the best they can be. And finally, as landlords, we must remem-ber to thank and encourage our tenants when they do a superior job.

Are You Hiring the Right Tenants?By David Tilney

About the Author: David Tilney has been involved in the real estate business since 1978 and property man-agement since 1981. He has invested in rentals, notes, foreclosures, tax sales, IRS liens and leasehold interests. David has become the “go to” guy for management of single family homes and loves being a landlord. He looks forward to hearing from his tenants, but often feels like the Maytag repairman who rarely gets a call.

continued on p7

David Tilney will be speaking at our Atlanta REIA Main Meeting on Monday, November 5th on Property Management Know-How. David will answer questions, brainstorm problems and force you to think about your rental business in new ways. Come join the discussion! See http://atlantareia.com for more information.

mailto:[email protected]

http://atlantareia.com


Atlanta Real Estate Investors Alliance • NOV 2012

Fast track to selF-DirecteD ira investing

Private Lending Explained

If someone wants to just simply hold the paper secured by an asset, they’re actually going to be a private lender for that asset. That’s right...private lending simply means a private individual is loaning the money rather than a bank or lending institution.

Private Lending…The Numbers

In this example, Jack Brown has $100,000 in a Rollover IRA, which is just another way of saying Traditional IRA. He wants to loan it to an investor as a first mortgage on a property worth $135,000.

Private Lending…Determining the Value

Perhaps Jack’s realtor, an appraiser or some resource told him, or perhaps he’s sophisticated enough to look at the deal and say I’m comfortable that the deal is worth $135,000. We always suggest doing your ‘due diligence’ and using professionals to assess the value of an asset you are going to loan money on.

In this case, we’re looking at an LTV – Loan to Value – of 75%. Hold on a minute, isn’t 75% LTV a bad idea? Everyone has to determine their comfort level when loaning money. I personally do not lend on anything over 60% Loan to Value.

Private Lending…The Terms

The two parties – the lenders as well as the borrower – agreed to a 9% interest rate with interest only payments over five years and no amortization of the loan. They agreed on a straight interest-only payment, just to make it really clean and easy.

The property is going to be secured by a mortgage and a promissory note, and it’s going to be recorded with an attorney.

Private Lending…Preparing for the Closing

Jack is going to send us what we call a buy direction letter. It’s an internal document that he completes to tell us the details of what he wants his IRA to invest in.

Jack will then review and approve all the closings documents. He’s the account holder and the decision-maker. He needs to understand the deal, and it’s only going to be funded if Jack is comfortable with it.

Private Lending…The Closing

Even though this loan is being made through his IRA, this is going to be a regular closing that we’re used to as real estate investors. The documents are going to be recorded, and the only difference is that the original documents are actually going to be held by our office in our fireproof safe at American IRA.

As you can see, we’re not making the decisions. The client is directing us all along the way as to how and when to make the investment. In this case, because it’s a Traditional IRA, the interest is going to be tax deferred in a monthly amount of $750. That’s just 9% of $100,000 broken down into monthly payments.

Private Lending…The Profits

At the end of the five years the loan is repaid, and the interest accrued over those five years is $45,000!

All investments have inherent risks. With proper due diligence and a professional

team, risk can be managed but not eliminated-that is our job as investors. If you don’t want to take a risk whatsoever, tongue in cheek I say “Put it in U.S. Bonds or FDIC Insured CDs…though as you all know…Bonds and CDs are offering very low returns”.

Disclaimer

American IRA, LLC does not give investment advice. We do offer guidance as to the rules and regulations related to their self-directed accounts and the benefits of different account types so that their clients can take that information to their professionals to discuss the ramifications of various decisions on their individual situation.

For more information, or to explore your options, call American IRA today at 866-7500-IRA (472). We look forward to working with you.

Comment on this article online at http://atlantareia.com/?p=18268

The Bank Won’t Finance it…Deal’s Off… Right!?! Wrong!!! Private Lending is an Option!!Jim Hitt, CEO of American IRA, LLC

Jim [email protected]

www.AmericanIRA.com

www.Facebook.com/AmericanIRA

www.Twitter.com/IRAExpert

Jim Hitt is the Chief Executive Officer of American IRA, LLC and has been committed to all aspects of investing for more

than 30 years, using selfdirected IRAs for his own investments since 1982. Jim’s forte is the financing and acquisition of real estate, private offerings, mortgage lending, businesses, joint ventures, partnerships and limited liability companies using creative techniques.

You need to attend this powerful event in Atlanta on November 16th – 18th at the Crowne Plaza Ravinia Hotel located at 4355 Ashford Dunwoody Rd. The tuition of this 3 day event is Only $29.95 for the first person and only $10 extra to add a spouse, significant other, parent or child.

The speakers and education presented at this event are top notch. We’ve invited several of the best and most successful trainers in their chosen fields to teach you how to put your real estate business on the fast track to financial freedom. The trainers include Robert Shemin, Dr. Albert Lowry, Chris Johnson, Andrew Cordle, Chris Bowser, Duncan Wierman and Dustin Griffin.

We’ll show you step-by-step how to make huge profits fast using the Internet as well as powerful new real estate investing techniques and strategies you’ve probably never heard of before. Just one strategy learned at this event could make you an extra $10,000 in the next 30 days!

Other investors are making a fortune using the powerful marketing and investing strategies and techniques that will be revealed at this event. This is your opportunity to do the same thing and dominate your market right in your very own backyard!

So REGISTER NOW for only $29.95 and come join us and many other like-minded real estate investors and entrepreneurs at this life changing event. We’ll see you there!

Now is Your Chance to Make a Fortune in Real Estate at

The Real Estate Game Changer EventNovember 16th – 18th in Atlanta, GA

http://GameChanger.AtlantaREIA.com

Register online at http://GameChanger.AtlantaREIA.com or call 678-701-7160

3-Day Event for only $29.95!November 16 – 18Atlanta, GA

Robert Shemin Albert Lowry Chris Johnson Andrew Cordle Chris Bowser Duncan Wierman Dustin Griffin

We would like to invite you to join us in Atlanta, Georgia in November to learn how you can take your real estate business to the next level and beyond. “The Real Estate Game Changer Event” will blow you away on how easy it is to make fast money and long-term financial security for you and your family.

Register for a Chance to Win a FREE Cruise!All who register and attend the workshop will have a chance to win a *FREE 2 Day Cruise to the Bahamas! *You must be present to win. Cruise does not include port fees, transportation and taxes.

More Info >> http://GameChanger.AtlantaREIA.com

http://FastTrack.AtlantaREIA.com



www.Facebook.com/AtlantaREIAKeep up to date with our latest opportunities by joining us on Facebook

LEGAL DISCLAIMER: Atlanta REIA, LLC promotes practical knowledge of real estate investment though education, discussion and networking. The information, views and opinions expressed in the publication do not necessarily reflect the views, policies and opinions of Atlanta REIA, LLC or any of its members and sponsors, nor does mention of certain trade names, products, services, individuals or organizations imply endorsement by Atlanta REIA, LLC or its members or sponsors. The information presented in this publication is made available for informational purposes only and is not to be construed as financial or legal advice which should only be obtained through a competent attorney, accountant or other qualified professional advisor. Atlanta REIA, LLC does not pre-qualify, evaluate, endorse, guarantee or warranty any particular deal, service, company, or person. Atlanta REIA, LLC recommends you perform your own due diligence and seek appropriate legal, accounting, or other professional advice before making any investment. Atlanta REIA, LLC disclaims any and all liability for any actions or inactions taken by readers of this informational material or as a result of communications from or to its officers, directors, employees, contractors, partners, members, sponsors and affiliates.

2700 Braselton Hwy, Suite 10-183 Dacula GA 30019

P: 678-701-7160 • F: 770-216-1560E: [email protected]: http://AtlantaREIA.com

Atlanta REIA’s mission is to help insure our members real estate success by providing affordable, quality real estate investing education; frequent, fun real estate networking opportunities; and ongoing community outreach

programs to help build, renovate and repair homes for needy Atlanta families while improving our local community.

Dustin GriffinExecutive DirectorP: 678-701-7160F: 770-216-1560E: [email protected]

Christine GriffinAssistant DirectorP: 678-701-7160F: 770-216-1560E: [email protected]

Jeff NixDirector of Business MembershipP: 678-776-8861E: [email protected]

Gordon CattsDirector of Programs, Leader of Movers & Shakers, Atlanta REIA South & Mountain REIAP: 404-454-3567E: [email protected]

Alan McDonaldDirector of AVS, Leader of the Beginning Investors Group & Cashflow GroupP: 770-369-0446E: [email protected]

Joe ThompsonLeader of Haves & Wants Meeting and Speed Marketing SessionP: 770-403-3227 E: [email protected]

Karen BershadDirector of Membership & Leader of theSmall Business GroupP: 770-356-1234E: [email protected]

Leslie MathisLeader of Atlanta REIA WestP: 678-895-1460E: [email protected]

Reginald JacksonLeader of Atlanta REIA SouthP: 404-427-8797E: [email protected]

Russ HinerLeader of Creative Deal Structuring Group and Mastermind GroupP: 404-660-4289E: [email protected]

Aaron McGinnisLeader of the Gwinnett County GroupP: 404-788-3625E: [email protected]

Steve BrownLeader of Cash Cows Commercial GroupP: 770-378-6235 E: [email protected]

Don DeRosaLeader of Mobile Real Estate Rockstars GroupP: 678-410-7352E: [email protected]

Rock Shukoor Leader of I Love Marketing GroupP: 678-938-4776E: [email protected]

Michael VazquezLeader of Spanish Investors Networking GroupP: 678-951-9222E: [email protected]

Bob MasseyLeader of Short Sale & Foreclosure GroupP: 706-816-9820E: [email protected]

Mark GaleyPresident of Fuller Center of AtlantaP: 404-867-3258E: [email protected]

Aislee JacksonDirector of Savannah REIAP: 912-695-0665E: [email protected]



Main Monthly Meeting

MEETING AGENDA*3:00 pm Mobile Real Estate

Rockstar Meeting

5:00 pm Vendor & Event Setup

5:30 pm Vendor Trade Show & Networking

6:00 pm Announcements & Mini-Topics

6:30 pm Haves & Wants Speed Marketing Session

7:00 pm Networking Break

7:30 pm Property Management with David Tilney

9:30 pm Late Nite Networking at Tilted Kilt

*Please Note: Meeting agenda is subject to change.

We are excited to announce Property Management Expert, David Tilney, will be our guest speaker at Atlanta REIA on November 5th. David has been involved in the real estate business since 1978 and property management since 1981. He has invested in rentals, notes, foreclosures, tax sales, IRS liens and leasehold interests. David has become the “go to” guy for management of single family homes and loves being a landlord. He looks forward to hearing from his tenants, but often feels like the Maytag repairman who rarely gets a call.

As a landlord or a potential landlord, do you have questions on any of the following issues?


Property Management Know-How with David Tilney

November 5th

Valid Until:

1/1/2015

Member No.

1234

Your NameGold Business Member

Crowne Plaza Ravinia Hotel4355 Ashford Dunwoody

Atlanta, GA

Bring your biz cards & flyersAtlanta REIA Members can attend for FREE! Non-Members & Guests Can RSVP for $10 Online at http://RSVP.AtlantaREIA.com or Pay $20 at the Door.

Here’s what a few local real estate experts have to say about David Tilney…

If you answered “Yes” to any of the issues above, be sure to attend the Atlanta REIA Meeting on November 5th and be part of the discussion! David will answer questions, brainstorm problems and force you to think about your rental business in new ways. He will share ideas about how to increase income, decrease expenses and generate more free time.

• Security deposits• Property showings• Rent collection and late fees• Lease vs. month-to-month• Property inspections• Fair Housing• Re-keying locks

• “Make-ready’s” and capital improvements

• Pets• Applicant screening

& background checks• Rent increases• Evictions• Tenant property damage

“If you are going to be successful in real estate investing, you need to have good landlording skills. David Tilney has the best landlording system around and is well

worth learning, if you are a serious investor.” – Dyches Boddiford

David is a wonderful teacher… a real been-there-and-done-that landlording guy. He teaches like no one else. His ideas are unique. David will help you become a

better, smarter, more successful landlord.” – Bill Cook

David Tilney



Atlanta REIA Member Benefits

• AtlantaREIA.com Website, Blog and Member Only Area

• Affordable, High Quality Educational Workshops & Seminars

• Fun, Frequent Networking Opportunities

• Weekly Special Interest Groups Meet Around Town

• Lunch & Learn Subgroup Meetings

• Wine & Dine Subgroup Dinner Meetings

• Atlanta REIA Main Monthly Meeting & Vendor Tradeshow

• Learn From Home on Our Monthly Webcast Series

• Members Can Watch Webcast Replays 24/7/365 on AtlantaREIA.com

• Atlanta REIA Subchapter Meetings

• Community Outreach Programs

• Haves & Wants Speed Marketing Session and Weekly Meeting

• Monthly Atlanta REIA “The Profit” Interactive eNewsletter

• Weekly Atlanta REIA Email Announcements, Articles & News

• Volunteer Opportunities

• Member Discounts on Workshops

• Member Discounts from Local & National Vendors

• And much, much more!

Atlanta REIA Member Discounts

• Lowe’s – Save up to 7% to22%

• Sherwin Williams Paint – Save 30% to 40%

• Sherwin William Flooring – Save on Carpet, Vinyl, Delivery and Installation

• Sears Commercial – Save 4%-15% on all Appliances

• Nu-Set – Save on Locksets, door hardware, security & lock boxes

• Build-A-Sign – Save 15% on Signs, Banners, and Magnetics and other products and get Free Delivery on all orders

• And much, much more!

Join Atlanta REIA Today!http://AtlantaREIA.com/MembershipBecome a Member of Atlanta REIA for as little as $100/year. Businesses can join for as little as $150/year. See our Membership Application in this issue of The Profit or visit...

http://AtlantaREIA.com/Membership

How Can We Help You Today?By Karen Bershad, The Small Business Advisor

It is the goal of this column to an-swer questions about QuickBooks and how it is used in the real estate

investing arena. Know how to record transactions in the proper way and have your set of books in good shape when it comes time for taxes. It is our intention to do this by you the members submit-ting questions and getting answers here in this column.

But first, choosing the appropriate manage-ment software package is essential to the success of your business. You need a pack-age that is appropriate for your business currently, but that can grow and evolve as well. QuickBooks software is the perfect solution for your account management. As your business grows you can upgrade to QuickBooks Enterprise if needed.

In using any accounting software, please understand that without a proper chart of accounts – that specifically fits your busi-ness – your information and reports won’t provide you with what you need or want to know. There are two reports that are most important to the business owner, the Income Statement and the Balance Sheet. Some refer to the Income Statement as the Profit and Loss Statement. The Chart of Accounts drives everything.

Your Balance Sheet accounts: Assets = Equity less Liabilities

Balance Sheet Accounts• Assets• Liabilities• Equity

Your Income Statement Accounts: Income less Cost of Sales less Expenses = Net Income

Income Statement Accounts

• Income• Cost of Sales• Expenses

But knowing what account to put where is extremely important – if the account is assigned to the wrong “type” of account, it not only can be on the wrong report but can show up as a negative when it should be a positive figure.

Do you know how to set up your chart of accounts? Are you comfortable with QuickBooks? Every month we will answer questions from those who submit them to: [email protected]. Mark the subject line “QuickBooks Quickie” so we don’t overlook your e-mail. Questions will be treated with the utmost care to pro-tect any private information. If you have a question on how to treat a particular entry please, submit it ASAP so we can be sure to include it in the next issue of “The Profit”.


Karen Bershad(770) [email protected]

www.SmallBusinessAdvisor.biz

Karen Bershad is “The Small Business Advisor”. Most small business owners have a challenge handling all the different areas of

running a business. The accounting can be a challenge, particularly if the software seems overwhelming. The Small Business Advisor is what you may need to get you to the next level of your business. We work at your office or provide off site assistance in getting things under control by providing a wide variety of services that are specifically for the small business.

the Quick Books Quickie





PRAdo

Join us at the

Haves & Wants MeetingEvery Thursday at 1:30pm@ 5 Seasons Brewing located at

5600 Roswell Rd in Sandy Springs at the Prado.

+ Voicemail+ Virtual Faxing

+ 24-7 Live Operators+ Online Management

Only

$30per month

Be sure to ask for the REIA discount.

Or visit us on the web at

QualityAnsweringService.com/AtlantaREIA

877-774-1717

LIVE ANSWERING SERVICE

30MINUTES

If I were running an employment ad for tenants it would read something like this - “WANTED: Tenants with the skills, ability and willingness to main-tain and improve properties, pay rent on time, get along with the neighbors and who will stay for at least 5 years.” I want tenants who have integrity and who are self-starters. When I find these types of tenants I work hard to retain them, by showing appreciation for their efforts and always trying to treat them the way they would like to be treated. These tenants are my “valued employ-ees” and they are worth their weight in gold. They improve my properties over time and make my job infinitely more enjoyable.

Over the years I have come to recog-nize that empowering tenants to take responsibility for the properties they are living in is not giving up control. In ef-fect, I have more control because I have created a team approach with my ten-ants. What is usually seen as an adver-sarial relationship (between landlord and tenant) is now a win-win situation where we work together to solve problems.

In today’s market, proper tenant screen-ing is more important than ever; how-ever, it seems that many landlords are accepting the first people who apply, as long as they can pay one month’s rent and hopefully some portion of a secu-rity deposit. This happens in part be-cause landlords are strapped financially and cannot afford vacancies and/or they don’t have the time to show their prop-erties. I find it also happens because landlords are paranoid that they may be accused of violating Federal, state or lo-cal Fair Housing laws if they don’t ac-cept the first person that applies to rent their property.

Landlords are afraid to screen for the best applicant and instead set a minimum

standard, accepting the first applicant who meets that standard. Can you imag-ine my banker friend hiring employees based upon a minimum standard? If he did, his bank would not be the profitable bank that it is today. There is nothing in the Fair Housing law that prevents us from accepting the best tenant we can find. As landlords, we must not discrim-inate illegally against a protected class and it makes no business sense to do so.

We must treat all applicants fairly and consistently in accordance with the screening procedures we have set up, and it makes good sense to have these procedures in writing.

Finally, as landlords we need to take re-sponsibility when a tenant doesn’t live up to our expectations. We need to un-derstand that it is our fault and not the tenant’s. We hired the wrong person for the job. He or she either didn’t have the necessary skills, didn’t have the correct moral code or the job description was not communicated effectively.

We need to recognize when it is our fault, solve the problem, move forward and resolve to do better the next time.

Effective property management is a nec-essary skill if we want to survive and be successful real estate investors over the long haul. Fortunately, it is a skill that can be learned if we are willing to put in the time and effort. Once we set up sys-tems and procedures, we will have more time to work on our business, as opposed to in our business (too often in crisis mode). We will have the time to hone our people skills and work at retaining those “golden” tenants, and maybe we’ll even have time for a vacation!


Right Tenants cont. from p1

Buy a home like this at a (Actual Property Inventory May Vary)

Step-By-Step Real Estate SuccessAs Atlanta's First Full Service Wholesaler. We Can:1. Find you the deal @ 65% of the after repair value (includes purchase

price and repairs).2. Provide a certified appraisal to validate value.3. Finance the purchase price and repairs.4. Have access to our "in house" contractors to complete repairs for you.5. Use our selling agents to sell your beautiful renovated home.6. Use our leasing agents if you prefer to buy and hold.7. We have just taken all risk out of the deal for you.

Goldmine PropertiesWhere Integrity & Character Matter

WHOLESALE REAL ESTATE@ 65% LTV

Purchase Price & Repairs are 65% of Financing Available!!

SINCE 1996, WE HAVE WHOLESALED OVER 1,700 PROPERTIES !!

RENTAL PROPERTIES@ 12-18% ROI with 35% Equity !

THIS IS AS GOOD AS IT GETS !!The most difficult and important aspect ofReal Estate Investing is finding the deal !!

“THIS IS OUR SPECIALTY”

MIKE [email protected] H www.goldmineproperties.net



Today, here’s on offering for you Android fans.

Let’s set the scene: You’ve found a terrific little house to buy. You’ve finally reached an agreement with the seller, but one of his requirements is a little unusual. You want to run it by your lawyer.

Unfortunately, it’s 4:00 p.m. on Friday. In one hour, your attorney is flying to the Himalayas for three weeks to climb Mt. Everest. Even if he could get a signal up there, he has no intention of answering his phone while he’s gone. If he receives the offer before he leaves, he will read it on the plane and at least send you a quick text before he piles on his mountain-climbing gear. But if you don’t get it to him in time, well, you’re going to have to rely on Ber-nie, your wife’s aunt’s boss’s son, a really strange guy who just passed the bar exam after failing it twelve times. You’d really, really like to use your own attorney.

Now here’s the problem: You are at the house with the seller. Neither of you has a scanner. You are 45 minutes away from your office. Your assistant has the week off. What to do?

Enter MDScan. Available for Android (but, unfortunately, not yet for iOS), MD-Scan uses your smartphone camera to take

a picture of the document and then con-verts it to a pdf file. You can share the file via email or Bluetooth, or upload the file to the cloud via Evernote.

Of course, the ability to scan using a smartphone isn’t brand new. But this app doesn’t just scan. It can also improve the image significantly, making it much more legible. MDScan allows you to pinpoint edges of the image and often does a pretty good job of guessing where those edges should be. That’s a big help, because you don’t have to center the object perfectly when you snap the picture. MDScan also allows you to scan and send multiple-page documents easily with a batch function – handy when you’ve got lots of documents.

Among the many uses I can think of for MDScan: scanning receipts for tax pur-poses; capturing error messages on your computer screen to send to your computer guy; scanning pictures of serial or VIN numbers, or specification tags on applianc-es; or scanning coupons or advertisements. Oh, and sending the field-trip permission slip your fourth-grade daughter forgot to take this morning;

MDScan has gotten rave reviews. Android users gave it a 4.5 out of 5.0. My favorite review says this:

“I thank you, STOIK! I thank you from the deepest corners of my heart … for giv-ing me a scanning app that I am actually going to use.”

I don’t know about you, but any business app that brings a person this close to tears is going to get my attention.

MDScan comes from STOIK Imaging (www.stoik.com), a company that offers an interesting blend of useful applications and fun timewasters. So while you’re wait-ing for your lawyer to tell you what he thinks of the contract, you can download Photo Deformer. And then you can down-load that photo of Bernie the bad attor-ney – you know, the one from your wife’s aunt’s wedding – and make him look just like the Hunchback of Notre Dame. Hey, who says you can’t be productive in your “off” moments?


Don [email protected]

www.MobileRealEstateRockstar.com/Atlanta-REIA

www.Facebook.com/Don.DeRosa

www.Twitter.com/DonDeRosa

Don DeRosa was recognized as one of the nation’s top 21 real estate investors in the New York Times bestseller The Millionaire Real Estate

Investor. Don, who is a full-time investor, trainer, and mentor, is the first to offer his complete investing system on a mobile platform. Don teaches investors how to Make More and Work Less by being more efficient, productive and competitive, leveraging mobile technology and apps on the iPad, iPhone, Android and other mobile devices.

there’s an app For that

MDScan: Quick! I Need It Yesterday! By Don DeRosa

“A picture is worth a thousand words.” ~ Anonymous

Join us for Education & Networking at the Meeting-Before-the-Meeting, November 5th!

We meet at the Total Wine & More located at 124 Perimeter Center W in Atlanta at 3:00pm before our Atlanta REIA Main Meeting.

PERIMETER

Be sure to Attend Don’s Mobile Real Estate Rockstar Meeting on Nov 5th at 3PM


http://MobileRealEstateRockstar.com/Atlanta-reia

http://facebook.com/don.derosa

http://twitter.com/DonDeRosa



The Atlanta real-estate market has finally hit bottom which means that things can only go up. How

do I know that? Stupid money has re-turned: once again, people are willing to pay too much for properties, and banks are willing to look the other way. In fact, there is big money from hedge funds that are allowing people to buy many proper-ties at once. What this means for us, the agents and small investors, is that we face more competition for the properties which are priced right.

So what do we do? We arm ourselves with research. Without knowing what we are up against, we cannot make informed decisions that will keep us in the game.

First, when you find a superstar, they be-come your benchmark: you do research and find out their business model. But studying them is not enough; you must take action by mirroring what they do to be successful.

One way that I’ve been able to research is through networking. One person who has helped me is an investor in Gwinnett County. He has first-hand experience with the technologically advanced hedge fund there. Through him, I know that the hedge fund last month in Gwinnet Coun-ty bought 5 million dollars of real estate on the court house steps. If the average price of each property is $50,000, then this hedge fund facilitated the purchase of 100 houses—a phenomenal number.

As you probably already know, Geor-gia bidders don’t get to walk through houses prior to bidding at the courthouse. We can see the properties only through photos, and we can guess at the values through comparables. This one of the reasons that the court-house auctions are not for the faint of heart. We don’t know what we are buying until we can do the

actual walk-through, and by then we’ve bought it.

The hedge fund groups, however, are re-quired to place the money before they bid. Then, once they commit to bid, they own the house. But the question still remains: how are they able to out bid the smaller players? The answer is technology, name-ly Smart phones and tablets. They have a trained team of people standing at the court house steps. The team enters live data allowing them to bid in real time. In addition, they bank have already seen the property via photos, and they have seen the comparables in the area. Their return on investment (8-10%) is lower than the smaller bidders.

Armed with all of these things at the ac-tual auction, the hedge fund bidders are able to pay anywhere from 5-10 % more for the houses than the other investors.

What does all of this mean? It means the banks are now going to be able to reduce their phantom inventory (houses that have either been foreclosed on or are not for sale on the open market). When they do this, they artificially increase the val-ues of the properties they own. They are then able to sell more houses at auction because the hedge funds have the advan-tages mentioned above, and with these advantages, they are ready to take more of a risk than the single investor.

This is where your strategies must be set. You must be able to compete, and the way that you can do this is to buy proper-ties before they hit the court house steps. Banks won’t spend the time going door to door to look at properties; you can. What’s more, you can get into the hous-es by knocking on doors and meeting the property owners. At this point, you might be able to strike a deal. 10 days is your window of time in which to do this.

So there are a number of good things about this new situation. First, you can now see that you do have the ability to compete. Second, the area where your properties are will be improving, and the rental business will become more com-petitive meaning that rents will remain flat. Either way, your bottom line increas-es. You just want to make sure that we can get as much as you can. This is where ambition and being smart come in.

The lesson is that being aware of the real estate market in Atlanta is not enough. Developing a plan is not enough. It is tak-ing action on a plan that will move you toward your goal: success and wealth.


how to Be a real estate investor

Staying Smart By Russ Hiner

Russ Hiner [email protected]

www.RHiner.com

www.Facebook.com/1RHiner

Russ has been investing in real estate in Atlanta Georgia since 1981. His company currently controls apartment buildings and single-family properties in Georgia and

other states. His focus is on raising private capital through Hedge Equity, LLC.

Russ invests everyday. His knowledge and experience is current in the market. He is capitalizing on the needs, wants, and desires of the customer. He has a deep level of experience in building relationships with vendors, investors, tenants, sellers, and qualified buyers. He has the knowledge to negotiate contracts, manage rental properties, and make his co-investors wealthy. He enjoys taking properties which are virtually destroyed, renovating them, and creating a better community.

American IRA Wants to be a Value Added Service to You or Your Business!

Contact our office for any self-directed IRA questions you have or for a free consultation

1-866-7500-IRA(472) or [email protected].

P We do business the old fashioned way. At American IRA, we pick up the phone.

P We offer personalized service catered to each of our clients’ needs.

P We provide educational articles, live webinars, and many other resources.

P We have experienced IRA instructors who are available for speaking engagements.

P We provide joint webinars which allows you to high-light your services.

P We provide free copies of your webinar in CD/DVD format for you to promote your services.

P We have a resource page on our website to list your services on (certain restrictions apply).

P We are experienced in investing… we understand your investment language.

www.AmericanIRA.com

www.Twitter.com/AtlantaREIAKeep up to date with our latest opportunities by joining us on Twitter



Today, the person that has the in-ventory calls the shots and the infamous REO agent has the in-

ventory everyone wants. There are cur-rently more investors with the willing-ness and ability to buy but not enough deals. More and more of the “investment deals” that are circulating are beginning to show smaller and smaller margins. If you have the ability to establish a strong long lasting relationship with a REO agent your success as an investor can be-come more stable..

Now. The number one thing you have to remember about an REO agent is that they are not the final decision makers. They answer to asset management com-panies who answer to someone else and so on. The REO agent that you establish a relationship with can be your cheerleader. That agent can work for you in convinc-ing the asset company that accepting your offer is in the seller’s best interest. This is accomplished by performing on all of your contracts, or at least on the major-ity of them. Creating a track record with REO agents is very important. Once a

track record is created you will be the first person that comes to that agent’s mind when the next HOT deal becomes avail-able. How awesome would it be if that agent called you and gave you a heads up that they had a slam dunk deal in the pipeline and you contracted it before it hit the market? This happens!!

How is this accomplished? By submitting tons and tons of offers until you get an ac-cepted offer. While doing this you want to have some sort of verbal communication with the agent to begin nurturing that re-lationship. This takes time but the payoff is huge. Once you have that accepted of-fer you make sure that it is the smoothest closing that REO agent has ever experi-enced. If you are not represented let that REO agent represent you and collect both sides of the commission. You just became that agent’s BFF. Please do not think one deal will get it done. This is a rinse and re-peat process. The only thing that changes at some point is that the agent will begin to call you instead of you calling the agent.

This begins to happen once that agent realizes that contracting a property with you is “money in the bank.” Remember that just like any other relationship you will have to continuously work on it as it grows. As in dating there are many other prospects, in this case investors, waiting to court your REO agent so make sure you give them a reason to stick around. It is easier to maintain a relationship with an REO agent than it is to create a new one.

Keep in mind that the investment world is small and getting smaller with technol-ogy. Remember that REO agents, active investors, wholesalers, retail agents, etc. in a city all know each other or of each other and do talk. If you become know as a closer word will spread. On the other hand, if you do not perform on your con-tracts that word will spread just as fast if not faster. Make sure each situation and contract is a win-win and closes/funds to keep that pipeline full.


From contract to closing

Michael Vazquez [email protected]

Michael Vazquez has been offering properties to real estate investors significantly below market value since 2006 in both Texas and Georgia. Michael is always looking to for more investors to work with.

The REO AgentBy Michael Vazquez

Join us for

LATE NITE NETWORKINGat the Meeting-After-the-MeetingWe meet at the Tilted Kilt Perimeter located 1155-B Mount Vernon Highway in Atlanta right after our Atlanta REIA Main Meeting.

PERIMETER



Now IS the perfect time to pur-chase and resell short sale prop-erties. Why? Due to major

mistakes by Lenders made at the time Homeowners obtained financing, our market is flooded with homes in which the Lenders are willing to accept short sales. Lenders such as Bank of America, Wells Fargo, GMAC, CitiMortgage and Chase from 2006 to 2008, have major mistakes in their paperwork. They are reaching out to Homeowners asking them to do a Short Sale or Deed-in-Lieu. However, many of the Homeowners aren’t aware of the fact that they can’t do a Deed-in-Lieu if they have a second lien. And, if they owe Homeowners Association dues, which are a personal debt against the Homeowner, they may still be liable for the difference.

Homeowners Association dues need to be satisfied in full so that if a house is deeded back to the Lender, the Homeowners are no longer responsible for any more dues. There is a statute which states that the Lender that forecloses on the property is responsible to pay only one year of Homeowners Associa-tion dues. When conducting a short sale, this statute has little or no meaning to the short sale Lenders, meaning they may not agree to even pay one full year. I have seen Homeowners deed their property back to the Lender only later to find out that they are still liable for the difference owed on the Homeowner Association dues. Brutal!

TRUE STORY: Nationstar would not agree to pay the full year of past HOA dues, even though the statute states they are re-sponsible for that. In addition, the A/C failed the inspection and required repairs. Deal killers? If you aren’t experienced…..absolutely. And I wasn’t about to give away over $500 from my profit. When you know what you are doing, you can even get the Sellers to help close your deals. Yes, the Sellers who have NO MONEY. Well, I closed this deal about 30 days ago!

Having the Homeowner take control of

their property is the best thing that they can do, versus letting it just go to foreclo-sure. They can decide whether they want to do a short sale the property with me ensur-ing that all liens are paid off and confirm-ing there is no one able to come back after them….or, they can let the Lender and/or Homeowners Association chase them for up to 25 years. Yes, I said 25 years! The lien holder has the right to file a Complaint in order to obtain a Judgment for the balance still owed to them plus interest and attorney fees for up to 5 years from the initial foreclo-sure action. Once a Judgment is obtained, then it is valid for 10 years and after the 10 years, they can re-certify the Judgment for another 10 years.

TRUE STORY: An Investor friend from out of state had her Listing Agent negoti-ate her short sale instead of using me. Her Agent negotiated a lien “release” only for her 2nd lien. Now Chase Bank has been calling her every day for the last 21 months. Yes, she closed in December of 2010 and they are still pursuing her.

Many Homeowners are downright tired. They are tired of being taken advantage of; it has affected their health, confidence, financial situation and their family. Inves-tors and Realtors need to learn how they can help the Homeowner by either purchasing or selling their home and obtaining a full satisfaction of all liens. Next month, I will share with you the 14 Steps to a successful short sale. Having the best tools (not just the right ones) and having a Mentor are crucial to consistent closings and CA$H in your pocket with short sales!

Short sales are changing DAILY…..how are you keeping up with the requirements??

Many Investors still use old techniques that are no longer even applicable. They are not reading or understanding the documents they are signing which is resulting in dan-gerous consequences. Make sure you read everything so you can embrace all of the

“Ah-ha’s” and avoid the “Ouches” on short sale transactions.


Domain Names for just

$1.99*

for first year with new, non-domain purchase.

http://SuperSmartDomains.com• Domain Names

• Web & Wordpress Hosting• Email & Exchange Accounts

• SSL Certificates• Marketing Tools• and much more!

*Certain terms and conditions do apply. See website for details.

Foreclosures gone wilD

Short Sale Liens Get MeanBy Kimberlee Frank

Kimberlee Frank [email protected]

www.ForeclosuresGoneWild.com

www.Facebook.com/ForeclosuresGoneWild

www.Linkedin.com/in/KimberleeFrank

www.Twitter.com/KimberleeFrank

Kimberlee Frank is a Master Negotiator who has closed over 600 deals since 1998. She is a Mentor, Trainer, Author and Real Estate Broker teaching Investors

and Realtors how to creatively purchase and sell short sales with her Step-by-Step System. She has helped Investors and Realtors earn hundreds of thousands of dollars.



Business By the Book

Erven Kimble [email protected]

www.PeopleWhoBuyHouses.com

www.Facebook.com/EAKimble Erven Kimble is an accomplished pastor, teacher, author, community leader, licensed Christian Counselor and Real Estate entrepreneur. Erven is a visionary that has faithfully served as the Senior Pastor of a local church in Lilburn, Georgia for twenty years.

The author searched the Book of Proverbs and Psalms and extracted wisdom that reference business and finances to produce the series of articles called Business By The Book. The purpose of these articles is to present time tested and proven Biblical principles in a way that is practical, relevant and beneficial to the average business person.

Will The Persistence In Me, Please Stand Up! By Erven Kimble

Some think wealth accumulation is the result of a series of uncontrol-lable events called luck or chance.

Others believe it is solely the result of a person’s deliberate, well thought out financial planning and activities per-formed during the course of their lives. Our look into the Wisdom of God re-veals that, “diligence is at the source of wealth accumulation and laziness is the culprit behind poverty and despair”.

It takes more than just wants and de-sires to produce success and wealth. The difference between unproductive people and those that are highly successful is not in their possessions. It goes deeper than that. The difference between a per-son that refuses to work when given the opportunity and a person that works hard to obtain success is not in their ac-tions. It goes deeper than that. The dif-ference between these two, fundamen-tally different, groups of individuals goes

deeper than their desires; their hopes; their as-pirations; or even their dreams.

It all begins with diligence. Diligence is found in the soul of a person, the place where our desires, emotions, and passions resides. Diligence stems from the inner being of a person. It’s where one’s character is revealed. The actions that one takes without being asked or demanded will utimately determine the longterm outcome of a person’s life. Consider the following statement:

“A lazy person will end up poor, but a hard worker will become rich. (Pr 10:4)(NCV)

When the Bible speaks of the lethargic or idle individual, it does not speak to the lack of opportunity, or the circum-stances that are beyond the control of that person. One person’s life situations may be harder and more difficult when compared to someone else. And with-out diligence, it leads to hopelessness, discouragement, and ultimately paraly-sis. Regardless of life’s situations, the diligent person is persistent and makes deliberate choices to work harder… and that diligence produces wealth.

On the other hand, the unproductive person desires material processions and yearns for wealth and success. They as-pire and want a better life, but fail to take the deliberate actions and efforts required to have it. Under achievers are not willing to pay the high price of hard work to reach their goal. However, a person of diligence produces wealth. The Hebrew word for ‘diligent’ means sharp and pointed. It speaks to a deliberate and focused decision making processes toward hard work. After all is said and done, the difference is one’s work ethic.

Long term and lasting success requires a present day sacrifice. It requires a commitment to persistent hard work in order to produce future benefits and financial rewards. The character trait that these Bible passages encourage is diligence! Make a conscience decision today, to get up and take action that is within your ability! Get up from the TV; the sitcoms and reality shows; Leave the video games! Leave the comfort of the coach and the leisure of the game room! Strive to overcome the self-piety, the lost opportunities, the fears and the never

ending disappointments that life has in store. Hard work pays off and working hard breeds future success.

Thoughts to Ponder

I. Have you ever asked the Lord to evaluate your work ethic? What do you think His appraisal of your efforts will reveal?

II. How do you determine ‘too much’ versus ‘not enough’ effort to achieve your stated goal?

III. Have you ever considered clever schemes, quick money, Get Rich Quick or shortcuts to success? Lord, forgive me for that!


Diligence is found in the soul of a person…

“The soul of a lazy man desires, and has nothing; But the soul of the diligent shall be made rich.” (Pr 13:4)



the lanDlorD’s lunchBox

The Property Management Bucket List!!!By Chris Littleton

Whenever I am out and about talking about real estate in-vesting or teaching on prop-

erty management, someone always asks the age old question. What does it take to be a good property manager? There are four distinctive skill sets required to manage property effectively that I call the four buckets of property manage-ment. Each one of these buckets requires very different personality traits and pro-ficiency. A property manager or man-agement company must have the “right people, in the right seat on the bus” to insure your success as a real estate inves-tor. Property Managers use two basic business models. One is “Departmental Management” where you have a team approach and different members handle the different aspects of the management. The other is “Portfolio Management” where one person is assigned a portfo-lio of properties and manages all aspects from start to finish. There are advantag-es & disadvantages to both models. Let’s take a look at the four buckets I referred to and you decide which model better suites your needs.

The Four Buckets of property management:

1. LEASING: Leasing is the front end for the whole management operation. It clearly is the starting point for which your property will perform; good or bad. In or-der for a property to lease quickly, three main things that must line up. They are; advertising, condition of the property, and the rental price. You may think once these are in line, anyone can lease the property; this is far from the truth. Using a licensed real estate agent will insure compliance with the multitude of regulations such as fair housing & fair credit reporting, just to name a few. Only licensed agents have access to supra lockboxes to track traffic through your home to increase security. Only licensed agents have access to Geor-

gia Association of Realtor (GAR) forms that are widely accepted in court. I prefer to hire the best & choose to work with Re-altors. These are licensed agents who take their career serious enough to be a member of the National Association of Realtors. I also recommend managers who are mem-bers of NARPM, the National Association of Residential Property Managers. These experts understand the market place, ef-fective advertising, rental condition of properties, tenant screening and most im-portant – landlord tenant law.

2. MANAGEMENT: (Enforcing the lease) Contracts in property management define everyone’s relationship. Once the property is leased, the property manager’s main role is to enforce the lease. This per-son must understand federal, state and local laws and regulations that landlords must comply with. A good manager will decrease the gross operating expenses and maximize the net operating income for the owner.

3. ACCOUNTING & LEGAL: Account-ing and book keeping is a fundamental support of all business operations. How the accounting is managed on your prop-erty will make or break you at tax time. Professionals use sophisticated software & provide monthly & yearend statements. It’s the law that a person who manages property for others holds security depos-its & owner’s rent in an escrow account or put up a bond. Licensed brokerages must register these accounts with the GA Real Estate Commission and adhere to strict guidelines. To see if your manager is licensed by the commission, visit http://www.grec.state.ga.us and select “find a real estate licensee or company”.

4. MAINTENANCE: Maintenance is key to maintaining the long term value of your property, not to mention the long term relationship with your tenant. It is also the most litigated area of property man-

agement. This is one area you want to be sure you have documentation to support all work orders & service calls. An expe-rienced maintenance team, familiar with rentals, will be extremely valuable. They will determine the cause of any damage & charge back the tenant when appropri-ate. They will also assess how the property is being cared for & note any undisclosed pets or tenants. Property managers must know the tenant landlord laws in order to avoid being taken advantage of by their tenants and stay out of court.

As you move forward on the selection of a good property management company for your investment property, take a good look at how they manage their bucket list. A Portfolio Manager will be familiar with all aspects of your property. A Depart-mentalized Team will focus on their area of strength. When I started my career, my wife & I wore all the hats. We now prefer to delegate. As long as you have profes-sionals who know the ends and outs of all four buckets, you’ll be in good hands.


Chris Littleton 678-782-1004 ext. [email protected]

www.SRNhomes.com

www.Facebook.com/SRNhomes

www.Youtube.com/SRNhomes

Chris Littleton is Co-Owner & President of Solutions Realty Network, Inc., a Real Estate Investment and an Asset Management Brokerage in the great state Georgia. He first become a landlord in 1993 when a job relocation left him faced with a choice of selling his home at a loss or generating income by leasing it. This began his passion for BUY & HOLD investing. Chris has assisted with over $100 million in investor transactions and manages closes to $4.5 million in annual property incomes for his clients.


http://www.SRNhomes.com

http://www.Facebook.com/SRNhomes

http://www.Youtube.com/SRNhomes



Georgia Film Industry Bringing in Big BucksBy Deborah Harris

market matters: making statistics make sense

Georgia has become one of the top five states for film produc-tion thanks to our Georgia

Legislature. This dramatic increase in filming in Georgia is due to the tax cred-its afforded to production companies spending at least $500,000 on qualified production and post-production mak-ing them eligible for a 20% tax credit. Furthermore, if the production company includes a Georgia promotional logo in the feature film, television series, music videos, or video game, can receive an ad-ditional 10% tax credit. Commercial and music videos spending $500,000 or more are also eligible for a 20% tax credit.

While movies can be full of make believe, the film and television industry in Georgia provides more than 25,000 real jobs for real people. Some of those jobs are directly involved in production. Other film-related jobs include hair and makeup stylists, ca-terers doctors, truck drivers, electricians, painters, construction workers, accoun-tants, security guards and many more.

Last year, the direct economic benefits of film production in Georgia came to nearly $2.5 billion. In fiscal year 2011, works, Hollywood studios, production companies and independent producers invested more than $689.3 million in Georgia. The pro-duction industry has positively impacted thousands of businesses, from hotels, res-taurants, grocery stores and rental car com-panies to hardware stores, lumber yards,

garden nurseries, heavy equipment rentals and office supply companies.

Georgia has been the production location for more than 700 feature films, TV mov-ies, TV series, single episodes and pilots have been since 1972. Included among them are Footloose (2011), The Walking Dead, X-Men, First Class, Fast Five, Drop Dead Diva, The Vampire Diaries, The Blind Side, Driving Miss Daisy, Forrest Gump, My Cousin Vinny, Zombieland, Glory, Sweet Home Alabama, Diary of a Mad Black Woman and We Are Marshall.

Recently, numerous location scouts have been contacting me about needed loca-tions. They have found me through my listings being promoted on numerous websites. My 16 units on Grape Street, http://141grapestreet.isforsale.com/, was one of the locations for the movie “Flight”, http://www.paramount.com/flight/ with Denzel Washington which is hitting the-aters now. It made the owner $25,000 for a week long shooting, and many of the tenants were extras. I just negoti-ated the lease for my ex-funeral home, http://2321candler.isforsale.com/, for the upcoming movie Last Vegas, http://www.movieweb.com/movie/last-vegas , staring Michael Douglas, Robert De Niro, Mor-gan Freemen, and Kevin Klein. Because the building was vacant, the lease amount was only $8000 for one day of shooting, two days prep before, and two days cleanup after. But, even better, the owner and I get

to be extras with the full all-star cast.

Dealing with these location scouts has taught me a lot. What a film can pay for a site is based on the film’s budget, length of time there, whether it is vacant or not. Their contracts are pretty simple. Because there is so little exposure in Georgia, and I have learned how to reach the location scouts, I have decided on setting up a film location listing service, for residential, com-mercial, or land. As a matter of fact, I have the name http://FilmLocationListingSer-vice.com and should have that website up and going within 30 days. If you would like to submit your property for consideration, please submit pictures, addresses, and any pertinent information to [email protected] with “Location, city, and type of property in the subject line.” Hopefully, we can all make a few extra bucks on top of this ever Improving real estate market.


Deborah [email protected]

www.CommercialRealtyExperts.com

www.Facebook.com/AtlantaRealty

www.Linkedin.com/in/CommercialRealtyExperts

www.Twitter.com/CommercialKW

Growing up In Atlanta, Deborah Harris has watched this city grow into the world recognized city that it is today. Licensed as a real estate agent in 1981, Deborah has several thousand transactions to her credit, numerous awards (The Phoenix Award from the Atlanta Board of Realtors and Top Commercial Agent from Keller Williams Southeast), and dozens of Realtor designations, Deborah, loves negotiating the deal, prides herself on the best internet marketing of properties, and is still is passionate about real estate. We are “the team where experience and technology connect.” Let the hardest working Realtor in Atlanta work for you, too!www.MeetUp.com/AtlantaREIA

Join us on Meetup and RSVP for the meetings you will be attending

http://atlantareia.com/?p=18370

http://CommercialRealtyExperts.com

http://facebook.com/atlantarealty

http://www.linkedin.com/in/commercialrealtyexperts

http://twitter.com/commercialkw



Welcome back! We’ve come a long way so far, and made a LOT of progress. But we’re

not quite done yet, so listen up…

In our last article, you got a great introduc-tion to Keyword Research, SEO (Search Engine Optimization)-both On-Page and Off-Page (remember?), and how to get started on getting a ton of FREE Traffic to your website.

Go back to last month’s issue for a refresh-er on that – it’s worth the read.

So now we come to the next part, and that is:

How to Get a Ton of Laser-Targeted Traffic to Your Site-FAST!

Before we embark on this particular ad-venture, I need to set the stage properly. It’s important that you have your On-Page SEO stuff taken care of first. Again, On-Page SEO is what you do ON your web page that makes it optimized for that particular keyword. This includes putting the keyword in the first and last sentence of that page, bolding it a time or two, itali-cizing it, underlining it, and all that other stuff we covered in the last article.

Why is that so important? Because if you DON’T do that first, you’re going to pay a LOT more for your traffic than you would

if you DID do it first, because of how Google & other search engines have set things up. So do it first, ok? Ok.

So here’s the secret website you’ll need to go to so that you can get started:http://adwords.google.com

This is Google’s Adwords product, and it’s responsible for the majority of Google’s income. You’re going to be advertising here to get some traffic. This type of traf-fic is called “Pay-Per-Click,” or PPC. It is exactly what it says it is – When someone does a search on Google (or their partner networks), it gives them the search results, which include these paid ads based on the keyword that they bid on. When that person clicks on one of these ads, Google charges the advertiser a certain amount – anything from $.01 to $50 or more, de-pending on several factors.

In other words, the advertiser PAYS PER CLICK. If no one clicks that ad, they don’t pay! Simple.

But I’ve got to warn you- setting it up is anything BUT simple. There’s a few im-portant things you need to consider first, such as your ad budget, which keywords you’d like to bid on, what pages you’re go-ing to send the traffic to, etc.

So let’s start with the first part: Your Ad-vertising Budget.

Remember, this is PAID traffic, so your budget is an important consideration. I suggest you start off with your estimated MONTHLY budget, then divide it by 30 to get your DAILY budget. For example, if your monthly budget is $300, divide that by 30 days, and you’ll get a daily bud-get of $10 to spend on your ads. That’s a very reasonable number.

If you do this right, you should get some very targeted traffic to your site very quick-ly. For example, if you’re looking to buy houses in Marietta, GA, you could specifi-cally target THAT geographic area with the keywords people are using to search for how to sell their house. Get YOUR ad in front of them at the right time, and BAM! They click on your ad. You get traffic to your site. They fill out form. You get lead. They sell house. Repeat.

So here’s how to get started:

First, go to that AdWords link I just gave you & get an account set up to use with it. I strongly suggest you get a Gmail account for this, because of all the free tools they offer. You can get one for free, then link it to your new Adwords account. To get set up with Adwords is a relatively simple pro-cess. Get your account set up and linked to it, then click on the ‘Sign up Now’ link and follow the instructions there to get started.

You’ll need a credit card to link to your account, along with an email address. The last time I checked, they also required you to pay $5 to get set up.

Use the keywords you’ve acquired and get started putting things together. Start out with ONE keyword first – just to get fa-miliar with things. Make sure you have the PAGE of your website optimized properly for the keyword that you’re about to bid

Keep up to date with our latest opportunities by joining us on Facebook at www.Facebook.com/AtlantaREIA

Real Estate + The Internet = The Perfect MarriageBy Tony Pearl

pearls oF wisDom

PART 5

continued on p20



Atlanta Real Estate Investors Alliance

When you’re ready to get started, see our Advertising Rates in this issue and then call Christine Griffin at 678-701-7160 or email [email protected].

http://atlantareia.com/the-profit/advertising-rates

If you’re looking to reach the Real Estate Industry here in the Greater Atlanta Metro Area and throughout Georgia, you can’t do better than The PROFIT. Your ad will reach more than 10,000 each month with your message. Our production teams are among some of the best designers in the country. We make you look GOOD!

Advertise Your Business in The Profit

moBile reaDy marketing strategies

Mobile landing pages are differ-ent from traditional web pag-es. Users of mobile devices

have less patience, yet are more engaged when they find what they want.

Knowing about web landing pages and what makes them successful isn’t the same as what you need to know about mobile landing pages. The tracking method, the conversions, and the need to keep your pages up to date with the latest devices are important to the suc-cess of your marketing plan.

1st Must - Know Your Goals.Be specific about which aspects of mobile marketing are critical to your business. Whether your priorities are downloads and apps, phone calls, redemption of mo-bile coupons, actual purchase rates, or the generation of further leads, know what your goals are before you get started.

2nd Must - Instant GratificationKeep in mind that those who use mobile devices are accustomed to instant gratifica-tion. They like to go quickly to their target, find what they are looking for, and want to immediately get information or order a

product they wish to have. It must be light-ning fast, so build your apps and landing pages accordingly. Today’s mobile users won’t spend but a split second waiting for their device to load. If it doesn’t they’re on to the next item. The ‘back’ button, in fact, may be the one that wears out first.

3rd Must - AnalyticsHave your metrics in place for accurate measurement of responses. This is how you will determine the effectiveness of your current marketing campaign. If it isn’t working well, you can move on to something that does. The only way to know for sure is to have accurate analyt-ics based on user activity. Track things like the redemption of coupons, follow up phone calls, and click-through’s to the desired landing pages.

4th Must – Keep It SimpleUse the KISS principle here. Website mar-keting uses forms for visitors to fill out that ask for all sorts of contact information. This doesn’t work well with mobile device users. A good page will ask the user to in-put his email address or perhaps his phone number. Simple screens with few words and few needed actions are best.

5th Must – Call to ActionsKeep the wording on your mobile land-ing pages short and to the point. Concise is best. Your headlines should be kept to a few words. Three to five words is best. Give a directive in exchange for a reward. For example, offer a percentage off your product in exchange for their email ad-dress. Offer a free gift for those who ‘call now.’ Prompting them to action is your aim. Keep it easy and quick and make sure your platform is current.


Mike [email protected]

www.MobileReadyTeam.com

Always taking advantage of the latest Internet Marketing possibilities, Mike Barnes has become recognized for his innovations using Social Media, Text Message Marketing, QR code Marketing and Mobile Website Design and Marketing.

Five Musts for Optimizing Mobile Landing PagesBy Mike Barnes



marketing magic tricks

W here can I find a good mail-ing list to find motivated sellers? How can I create

my own list to find highly motivated sellers? These are the big questions that I get a lot from Real Estate Investors! The true secret to success for a Real Es-tate Investor is finding sellers who really need to sell. I use different direct mail campaigns to locate different types of motivated sellers: out of state owners, properties quit-claimed from one person to another, expired listings, burned out landlords, vacant properties, military transfers, and pre-foreclosures, just to name a few.

The best part is that you can custom-ize your direct mail piece and your list to reach exactly the kinds of motivated sell-ers you want to deal with in order to cre-ate the kinds of deals you want for your real estate investing business. This is best done by locating mailing lists and refining them to meet your individual criteria, then mailing to these potential sellers again and again, thus creating a multitude of profit-able deals.

Investors often neglect to market to sellers using direct mail because they think the list is too difficult to get, or they only send the mailings once and quit. They don’t take the time to create the machine that will bring them deal after deal.

These are some of the easiest lists for you to get and it will be very profitable for you to do so. You can contact a list bro-ker or your local property assessor’s office and ask them for these lists, or you can create the lists yourself. It’s fairly easy to do. You can go to the courthouse and re-search divorce cases, death notices, liens and judgments, tax liens, marriage licens-es, bankruptcies or Lis Pendens, which is the first step toward foreclosure. Let me share a few pointers here.

1. Do your homework when picking a list broker. How current is the list? Does it have all the information you need to create your direct mail cam-paign? Does it reach the audience you are targeting?

2. Do a test mailing of 100 pieces to test any new list. How many responses did you get? How many letters came back with a bad address?

3. Don’t waste your marketing dollars marketing to a bad list that won’t get you the result you want.

4. Create continuity with your direct mail campaigns. You can mail a lot of letters or a few letters but you need to have a flow of mail going out at all times in order to create a funnel of in-coming leads.

5. Never mail more pieces than you are comfortable getting responses to. If you do a huge mailing and you get tons of responses you can’t get to, you are wasting marketing dollars. Put systems in place to help you respond to the mailings and grow your busi-ness gradually.

Another way to find motivated sellers is to cultivate relationships with individuals who can help you find deals. One of the ways I do this is to create a direct mail campaign targeting attorneys who handle family law, estate planning and probate law, divorce and marital law, and corporation and busi-ness law and I let them know we are in the business of buying houses.

Once you develop relationships with some of these attorneys, they will call you when they have a client who needs to sell a prop-erty quickly no matter what condition it’s in. This is just another way to build ongo-ing lead sources using direct mail. You only

have to create this direct mail campaign once to create an ongoing source of leads for your Real Estate Investing business.

If you own any kind of business and you need certain types of leads, think about unique resources that can provide you with the leads you need and create a direct mail campaign targeting these resources. This can be really profitable. For example; if you own an alarm company or a lawn mainte-nance service it would behoove you to cre-ate a direct mail campaign targeting own-ers of properties in your area who live out of state. These are potential customers who need your services.

The main reason that direct mail works so well is that you are reaching highly target-ed leads. You become the potential seller’s first option when they need to sell. Even if you are on a limited budget, direct mail is an excellent source of leads for you since you can buy more houses from fewer leads, thus maximizing your marketing dollars. As your business grows, you can increase the number of mailings you do. You can also target specific neighborhoods or domi-nate certain parts of town. In doing so, you become a “property value expert” in those areas, which makes the offer-making pro-cess that much easier for you.

You end up creating an ongoing relation-ship with your target market, which makes it easy for you to follow up with formerly inflexible or unmotivated sellers. Since these mailings are so targeted and so re-sidual, there is virtually no competition for these properties. It puts your lead gener-ating system on “auto-pilot,” leaving you more time to make offers, do more deals, and make more money.

Most importantly, be consistent in all your efforts. The successful Real Estate Investor has a network of people and strategies at their fingertips at all times. If you don’t

How To Locate or Create Effective Mailing ListsBy Kathy Kennebrook, The Marketing Magic Lady



Kathy [email protected]

www.MarketingMagicLady.com

www.Facebook.com/Kathy.Kennebrook

Kathy Kennebrook is a speaker, author and has been actively investing in real estate since 1999, Kathy currently resides in Bradenton, FL and is known as the Marketing

Magic Lady because she is the country’s leading real estate marketing expert on finding motivated sellers using direct mail.

develop continuity to your marketing cam-paigns, you’ll see your results begin to drop off immediately. This is true no matter what business you are using direct mail to target to.

When you implement multiple techniques and several different direct mail campaigns, you will have more opportunities than you’ll be able to handle and the possibili-ties become almost endless. Using direct mail to develop a “cookie cutter” system to accomplish this is one of the most afford-able, reliable, and effective ways I know to build your lead base quickly and have all the business you will ever need.

Be sure and visit my website at www.mar-ketingmagiclady.com for all the informa-tion you need on developing highly effec-tive direct mail campaigns and finding all the list brokers you need to increase the number of leads coming into your real es-tate business. I have done all the work for you and can provide you with all the tools you need to be successful using direct mail in your business.


on. Otherwise, your per-click cost will be really high.

Here’s another important tip: Are you buying houses all over the world? Prob-ably not, so make sure you specify EX-ACTLY where you want your ad to show up when you’re setting up your campaign. Using the example of Marietta, GA, you’d use the built-in tool to select the specific areas or a radius around an area that you’d like your ad to appear.

Google is smart – they know where you are! (yikes!) But they know where your vis-itor is, too. So use that to your advantage.

Using that tool, you can have your ad only appear to your targeted market – people looking to sell their house in or around Marietta, GA (in this example). If they lived in Saskatchewan, they wouldn’t see your ad, and therefore, your costs will be lower (a good thing).

Here’s the sad reality of using Google Ad-words: It’s tricky. It’s not easy to figure out. It will drive you crazy and possibly make you lose hair or sleep… or money!

But if you learn and use it well, it will be one of the BEST things you can do to get a huge return on your investment. If you should need more help (very likely), you can always turn to YouTube tutorials or Google searches. This will take time, but it’s well worth it.

Another option you have to use this is to simply hire someone to handle your adver-tising campaign FOR you. Someone who knows how it works and can keep your costs low. If you don’t have much time, but still want/need to get that fast, target-ed traffic, this would absolutely be the best way to get it going. You’d find someone & pay them either a flat fee or a percent-age of your monthly ad budget to set up, manage, tweak, improve, optimize, and run your ads for you. This person would actually make you money!

And there you have it! You now know how to set up a website, what to put on it in order to get people to take action, and how to get the traffic to your site! Con-gratulations – how does it feel? Are you ready to take on the world yet?

To be completely honest, I could write dozens of these highly-informative & con-tent-rich articles, and you could read them all but still not get the true understanding of how all this works… UNLESS you ac-tually take the time and DO what’s taught here! Go ahead & try it out for yourself to see what you can learn by DOING. That’s my advice.

This concludes our “Real Estate + The In-ternet = The Perfect Marriage” Module.

But don’t worry! In the next article, I’ll continue to share some great tips & ideas on how to use the internet to help with

your real estate business and crush the competition.

So stay tuned.

Until Next Time,

Tony Pearl


Tony [email protected]

www.TonyPearl.com

www.Facebook.com/TonyPearl

www.Twitter.com/TheTonyPearl

www.Youtube.com/TonyPearl

Tony Pearl is an entrepreneur, copywriter, proud father, mentor, marketing consultant and talented teacher who resides in the Washington, DC area. He

has traveled to over 26 countries, speaks 4 languages, and continues to travel extensively. He has been a professional Ballroom and Latin dance instructor, competitor, and exhibitor for over 19 years. As a Real Estate Investor, Tony has bought and sold over Ten Million dollars worth of real estate, and has been educated by and associates with the best.

Perfect Marriage, Part 5 cont. from p17


http://www.marketingmagiclady.com

http://www.Facebook.com/Kathy.Kennebrook


http://www.TonyPearl.com

http://www.Facebook.com/TonyPearl

http://www.Twitter.com/TheTonyPearl

http://www.Youtube.com/TonyPearl



The Thinking Process’s of a Successful Investor and a Motivated SellerBy Larry Harbolt

creative Financing is king

Thinking Like A Successful Investor

An investor of real estate under-stands that general knowledge is not what it takes to create wealth.

If general knowledge was what it took to create wealth, college professors would be the wealthiest people in this country and we all know that is not the case. Success-ful real estate investors know that it takes specific knowledge to create wealth. That is why real estate investors buy hard assets, (such as the seller’s house) at a price or with terms conducive to making a profit. If an investor can’t make a profit, they usually have no reason to buy a property unless they plan to live in the house. An investor who is a true capitalist knows they must always offer a seller something the seller likes and values more than what they are giving up or a deal will never happen.

Most sellers are looking for a large sum of cash, a monthly income stream, debt relief or any of a myriad of ways to receive that thing the seller likes more than what they are giving up.

Now that we have established this fact, as an investor it is your job to figure out what you can offer the seller that will be liked enough that the seller is willing to exchange their house for whatever you of-fered them. If both parties aren’t happy with the deal, it will never happen.

As an investor, your goal may be to ac-quire property for several reasons. You may want to make some fast cash by fix-ing up the property and immediately sell the property for as much money as you can get. You may want a monthly cash flow that a good rental property can pro-vide this can give you some appreciation and an increased value over time, better tax treatment and mortgage pay-down that increases your equity position. You may want numerous rental properties that provide monthly cash flow to help

you become financially free by replac-ing job income. By being financially free, you may want to pursue other interest or spend more quality time with your fam-ily. The bottom line of being an investor is to create money and income to benefit your family and give you more quality time in your life.

The following is what I think is how any investor must think. I want you to adopt this philosophy that has taken me years to understand, and that philosophy is:

Why do I say this, it’s very simple. The seller can’t buy groceries with their house; they need your money to buy groceries. Without your money, they can’t take that once in a lifetime vacation they have always dreamed of, or pay off those high interest rate credit cards with their house, they need your money to do what they need to do or they wouldn’t be selling. By understanding this idea you now have more control over your deals because you may not want to use the precious com-modity everyone needs most to buy any one house. You may want to divide the money up and buy several properties in-stead of only buying one. Yes, you are in control, so as an investor I strongly sug-gest, only offer what your formulas say you can pay and never pay more unless it benefits you. Never pay more than the deal can afford, and if you are trying to buy a rental property, you can never pay more for that property than a tenant can afford to pay you each month. Make sure in the long run, your family gets the most benefit from every deal or you don’t have a good reason to do the deal.

Thinking Like a Seller

As I’ve said all along, there are as many ways to buy a property, as there is prop-erty to buy. The reason for this is the fact that every seller has different issues in their life they need to address. It is your job to figure out what the seller is trying to accomplish, then go on to solve the seller’s problem whatever it may be.

There is a myriad of reasons why a seller wants to sell their house. Maybe the size of their family has grown and they have simply outgrown the house they have. Maybe the sellers have reached retirement age and no longer need such a large house to take care of. The sellers may have had a job transfer and need to sell their house quickly. The sellers may no longer be able to take care of the property or, afford the monthly payments any longer. The sell-ers may simply want to rid themselves of the large monthly payment trying to save their credit score. The house may have back property taxes owed the sellers can’t afford and their lender is threatening foreclosure if they don’t pay those taxes immediately. You will never know what motivates the sellers until you ask.

Some sellers want only enough money from the sale of their house to accomplish what they need to do. Some sellers want just enough money from the sale of their house to pay for the reason they are sell-ing the house. Some sellers want an in-come stream while some sellers are sim-ply out of their minds wanting more for their property than it is worth. However, no matter what the reason why the seller wants to sell their property it is your re-sponsibility to find the reason why?

I have personally found some sellers only want debt relief while some sellers want as much money as they can get because they believe that the money they receive from the sale of their house will be the only money they will have to live the rest

As an investor, when you are trying to buy someone’s house always remem-ber that the seller is always trying to

buy your money (or your availability to money by means of a loan) with their house. Never think of the process as

you are trying to buy their house with your money.

continued on p25



Tenants Are Your Real Capital AssetBy Bill Cook

For almost two decades, I’ve been teaching folks that it’s better to be wealthy than rich. And to be

wealthy, you must own capital assets that provide you with mailbox money. Mailbox money is money you make while you sleep.

In my opinion, the best capital asset for the average American to own is rental property. After all, what other investment vehicle can be purchased for 40-cents-on-the-dollar, provide incredible tax breaks, be financed with a long-term note, generate monthly mailbox money, and as a bonus, be paid for by someone else (your tenants)?

Well folks, last week, after talking with David Tilney, I learned that there was a fundamental flaw in my thinking!

David Tilney has owned and managed rental property since 1978. He’s one of the best, most knowledgeable and creative landlords in the country. David has been one of my primary real estate investing teachers since 2004.

Over coffee, I said that rental property was a great capital asset. David smiled and then asked, “You sure about that, Bill?” Yes, I was sure about that. David followed up with: “What if you have a great rental property, but no tenant? Is it still a great capital asset?”

Wise men like David are wise not just be-cause of what they say, but also because of the questions they ask. In this case, I wanted to say, “Yes, it’s still a great capital asset,” but I knew better. If a rental prop-erty is vacant, then it’s nothing more than a bottomless money pit. It’s no more of a capital asset than is a brand new car.

David’s next question really got me. “Since a vacant rental property is nothing more than a money pit, what is the real capital asset?” I thought for a minute then slowly

answered, “The tenant.” David smiled, gave me a knowing wink and then went back to his coffee.

Landlords, have you ever thought of your tenants as capital assets? Here’s another im-portant question: If you suddenly begin to treat your tenants like they are your pri-mary capital asset, would it have a positive or negative effect on your landlording busi-ness? Would you have more or less vacan-cies? Would you be more or less choosey about which capital assets (tenants) you work with?

David’s incredible insight opens up a whole new way for us to look at tenants and rental property.

Here’s another thing David taught me: When choosing a tenant, don’t think of a tenant as a tenant. Instead, think of him as an employee. After all, if you have a busi-ness, you wouldn’t just let any so-and-so go to work for you, would you? Wouldn’t you be focused on hiring the very best person you can? Wouldn’t things like honor, in-tegrity, attitude and dependability be way up there on the list of qualities you want in an employee?

Investors, these are just two of the money-making lessons I’ve learned from David, and there are hundreds more! David will be teaching his two-day landlording course in Atlanta in November and be speaking at Atlanta REIA on November 5th.


Bill & Kim CookBill & Kim Cook are a husband and wife real estate investing team. They live in Adairsville, Georgia and have been investing in real estate since 1995. They specialize in buying single-family homes, mobile homes and mobile home parks. They also run North Georgia REIA and teach folks how to successfully invest in real estate.

Solutions that help you Make More.

Work Less.Use your iPad, iPhone, or other mobile device, anywhere, to…

H Find comps and rental rates

H Sign and send contractsH Plan your entire rehabH and so much more!

Check it out NOW!5 Day Trial for Only $1

Make More. Work Less.GO TO:

MobileRealEstateRockstar.com/Atlanta-REIA



Join our Mobile Real Estate Investor VIP ListJust text ATLANTA to 404-996-1099*Standard text message rates apply

Follow us online from your mobile phone at http://AtlantaREIA.com http://Facebook.com/AtlantaREIA http://Twitter.com/AtlantaREIA http://Youtube.com/AtlantaREIA http://Meetup.com/AtlantaREIA

Want to stay plugged in and connected to Atlanta REIA from

your mobile device?

Subscribe to The Profit Newsletter & Email list at http://Subscribe.AtlantaREIA.com


For a Limited Time!

We’re Sharing Our Design Firm with Our Advertisers

GROW YOUR BUSINESS TODAY placing an ad in The Profit, and our design firm, River City Consulting, will design your ad for FREE*. We’ll also provide you with the digital file to use online and to have printed to use as promotional flyers.*Minimum 3-month Obligation

When you’re ready to get started, call Christine Griffin at 678-701-7160 or email [email protected].

SEE THEIR WORK IN & ON



A fraud has been perpetrated upon the American people all in the name of greed. Fraud is defined as

deception in the execution of an agreement where some parties to the transaction are deceived as to the real nature of what is be-ing agreed to. When some parties to an agreement are not clear, or some parties en-ter into the contract deceptively, then the agreement is null and void. A securitized loan is just such a fraudulent agreement.

A securitized loan is one where private in-vestors, pension funds, insurance compa-nies and others have purchased the cash-flows from a group of mortgages that have been gathered into a trust in the form of a security assigned a particular risk value. Each mortgage-backed cashflow grouping is called a “tranche” and there are generally several tranches within a mortgage-backed trust. The cashflows are often sold multiple times to multiple investors. Securitization is a way that institutional lenders are able to leverage capital to support additional lending. When the economy is expanding securitization helps to grow the housing industry. When the economy is shrinking the flaw in the system reveals itself as in-vestors begin to lose cashflow as a result of defaulted loans.

There are many other flaws in the securiti-zation system, and they are of questionable legality in many ways. Here are a number of ways that securitization fails to maintain many of the basic requirements for a legal and binding contractual relationship be-tween a borrower and a lender:

1. The homeowner at the time the loan was concluded is given the impression that the party owed the debt is the

mortgage lender on the mortgage pa-perwork. In a securitized loan there is actually an investor who is behind the loan. The named lender is just a pre-tender lender because they never paid a dime for that loan.

2. The mortgage documents that are signed allow the pretender lender to get owners insurance to be paid in case of a serious default. It is not the private investor who paid for the loan who is secured against loss; it is the pretender lender. Once a borrower defaults (90 days from the start of the delinquency) the pretender lender can collect not only what is still owed, but the entire amount of the loan. The pretender lend-er was also able to get government bail-out money on the basis of the mortgage portfolio held under its control. At any point the pretended lender could trade or sell the debt without the consent of the actual owners of the debt. Often the pretender lender has been repaid several times over by the time a prop-erty is sold through a foreclosure.

3. The pretender lender faced with the burden of proof in a foreclosure process does not have both the original note and mortgage documentation to prove own-ership. Faced with this problem docu-mentation is almost inevitably forged. The homeowner routinely fails to deny the authenticity of the original docu-mentation and lenders have gotten away with an astounding number of fraudu-lent foreclosures over the last 5 years.

4. The pretender lender also lied to the in-vestors in the mortgage-backed trust. The Pooling and Servicing Agreement

(PSA) for the trust prescribes that the loan must be transferred to the trust within 90 days. Often the note gets to the trust late, or not at all as we’ve seen in several deals we are currently work-ing. Payments are guaranteed under the PSA. Investors were guaranteed that the investments were of a given qualify level; often well above what was actu-ally the case. Investors thought they were buying AAA level securities, when in fact they had a higher risk of default than they ever could have imagined.

Can there be any doubt that the pretender lenders have gotten far more than they de-serve and that the parties on the losing end have been the original investors and the homeowners?

We are using this information to force the banks to negotiate on our terms, instead of begging them to accept out short sale offers. We use detailed forensic and securitization audits to spell out exactly how the banks cheated, and use that info to pick up houses at some pretty incredible bargains. Not only that, but we are able to help underwa-ter homeowners get out of a financial hole.

If you are interested in learning more about this awesome new strategy, give my office a call at 706-485-0162!


The Securitization Fraud By Bob Massey

Bob [email protected]

www.REWealthCoach.com

www.Facebook.com/BobMasseyOfficial

Bob Massey is a recovering corporate executive who is now living the dream running his own real successful estate investing business and

teaching others how to do the same. In the process he has become the nation’s leading educator on the foreclosure investing the foreclosure process.



Place Your Advertisement Here and Get Noticed!

Sign up now and get your ad created by our design specialists for FREE!This introductory special is available for a limited time only.If you are ready to get started, see our Advertising Rates in this issue.Then call Christine Griffin at 678-701-7160 or email [email protected].

Mutiple Sizes Available.

www.YouTube.com/AtlantaREIAKeep up to date with our latest videos by subscribing to our YouTube Channel


Thinking cont. from p21of their lives or to pay off debt or, take that dream vacation they have always wanted to take. Some sellers believe that the money from the sale of the largest asset they will ever own is all they will ever have to live a somewhat comfortable lifestyle, when this is the case most sellers are harder to negotiate with them. Some sellers think they deserve the maximum their property is worth when it is in per-fect condition even though they failed to keep the property in good condition.

Based on this logic you will have a bet-ter understanding of why sellers say the things they do. As I said before, this isn’t rocket science it’s just a fact of life. When you understand how sellers think, you will be able to put together better and more profitable deals.

By finding out what the seller’s needs are, it will give you a position of power when negotiating. Here are some seller issues to think about.

1. When dealing with older people, do they need cash flow to survive?

2. When dealing with sellers of all ages, do they need money to buy another house?

3. When dealing with sellers of all ages, do they have pressing debt?

4. When you find a tired landlord, are they tired of management?

5. When dealing with older people or investors, are they more interested in interest than anything else?

6. When dealing with sellers of all ages, do they have a personal emergency?

7. When dealing with sellers of all ages, usually young people, do they need cash for a car or other item?

8. When dealing with sellers of all ages, do they need money to pay for a medical debt?

9. When dealing with sellers of all ages, are the sellers having troubletaking care of the property?


Larry Harbolt [email protected]

www.LarryHarbolt.com

www.Facebook.com/Larry.Harbolt.7

www.Twitter.com/LarryHarbolt Larry Harbolt is the nation’s leading creative Seller Financing expert as well as a popular national real estate speaker and teacher whose time-

tested strategies and nuts and bolts teaching style has helped thousands of aspiring real estate entrepreneurs realize their financial dreams with little or no money and without the need for credit. Larry has been successful creatively buying and selling real estate for over 30 years and has written numerous popular articles and real estate courses. Larry also has been running a meetup group in St Petersburg, FL for real estate investors for over 13 years.

AAttllaannttaa RREEIIAA MMeemmbbeerrsshhiipp AApppplliiccaattiioonn Mail Application to Atlanta REIA, 2700 Braselton Hwy, Suite10-183, Dacula, GA 30019 or Fax to 770-216-1560

Atlanta REIA Use Only: Member #: ____________ Exp Date: ____________ ID Card: Printed Sent ___/___/___

Mail Application to Atlanta REIA, 2700 Braselton Hwy, Suite10-183, Dacula, GA 30019 or Fax to 770-216-1560 rev 1/28/2011

Membership Plans - Choose a Membership Plan

Silver Membership for Individual: $100/year

Silver Membership for Couple: $150/year

Gold Membership for Individual: $300/year

Gold Membership for Couple: $300/year

Applicant Information - Please print clearly

Applicant #1: Applicant #2:

Address:

Phone #1: Phone #2:

Email #1: Email #2:

Sponsor: (if applicable)

Payment Information - Please print clearly

Name on Card: Total Amount: $

Billing Address:

Card Type: Visa, Master Card, Discover, American Express

Card Number: Expiration Date: Code:

Terms of Sale, Disclaimer & Release The undersigned Applicant(s), hereafter called the "Applicant" understands and acknowledges that membership in the Atlanta Real Estate Investor Alliance, hereafter called "Atlanta REIA", absolutely does NOT entitle nor make Applicant a legal member of Atlanta REIA, LLC the company. Applicant acknowledges that Atlanta REIA does not render legal, tax, economic or investment advice. All programs are provided with the understanding that Atlanta REIA is not engaged in rendering legal, tax, or other professional services. If legal, tax or other expert assistance is required, the services of a competent professional should be sought. Atlanta REIA does not investigate its members, nor vouch for, nor make representation as to the honesty, integrity, reliability, motives and/or resources of its members, officers, directors, employees, agents, and or contractors. The Applicant, in consideration for his/her acceptance as a member of Atlanta REIA, hereby releases, discharges and agrees to indemnify Atlanta REIA, its officers, directors, members, employees, agents, and/or contractors from any liabilities now accrued, or which may hereafter accrue, from their actions, inactions, or communications made by Atlanta REIA and/or officers, directors, members, employees, agents, and/or contractors in or through their respective capacities with Atlanta REIA. Applicant agrees to comply with the terms and conditions described herein, the Code of Ethics and any other terms described on our website at AtlantaREIA.com as well as any other Atlanta REIA rules and regulations. Applicant agrees and acknowledges that Atlanta REIA may enforce these codes, terms, rules and regulations at its sole and absolute discretion and may terminate this membership at any time for any reason whatsoever. Applicant grants to Atlanta REIA, its representatives and employees the right to take photographs, video or audio of Applicant and Applicant's property. Applicant authorizes Atlanta REIA, its assigns and transferees to copyright, use and publish the same in print and/or electronically. Applicant agrees that Atlanta REIA may use such photographs, video and audio of Applicant with or without Applicant's name and for any lawful purpose, including, but not limited to, publicity, illustration, advertising and web content. Applicant grants permission to Atlanta REIA to contact Applicant regarding membership and related business by phone, fax, email, text message, chat programs, social networking, automated voice broadcast dialers or any other means necessary. By completing this application, Applicant agrees to give Atlanta REIA permission to bill the credit card above for the membership plan selected above. Applicant acknowledges and agrees that the term of membership is one (1) year and that billing for membership will be automatically renewed for one (1) year upon expiration at the then current membership rate and that the appropriate charges be applied to Applicant's credit card on file. Should Applicant decide to cancel membership, a written notice of cancellation must be emailed, faxed or sent via postal email to Atlanta REIA at the address, email or fax below thirty (30) days prior to the next billing or renewal period. Atlanta REIA must acknowledge receipt of this written cancellation notice for it to be valid. Membership dues are NON-REFUNDABLE for any reason whatsoever. Applicant promises NOT to initiate any refunds or credit card charge backs for these membership dues and related charges at any time. Applicant agrees that Atlanta REIA may change the terms of this Agreement or its membership dues at any time by posting such changes to our website at AtlantaREIA.com. By continuing membership, Applicant agrees to be bound by such changes. Applicant will send all written notifications to: Atlanta REIA, 2700 Braselton Hwy, Suite10-183, Dacula, GA 30019. Fax: 770-216-1560 Email: [email protected] With my signature, I accept the "Terms of Sale, Disclaimer & Release" and I authorize Atlanta REIA, LLC to charge my credit card for the membership plan above as well as total recurring amount shown. I further acknowledge that these membership dues are non-refundable.

Applicant #1: (sign) Applicant #2: (sign)

(print) (print)

Date: Date:



Atlanta REIA Meetings Calendarhttp://AtlantaREIA.com/Meetings

PLEASE NOTE: This schedule is subject to change. Visit http://AtlantaREIA.com/Calendar for the most current schedule.

3rd Wednesday of Each MonthAtlanta REIA North Meeting6:30 PM – 8:30 PM1960 Skylar Hill Dr, Suite D, Buford, GALeader: Dustin Griffin & Gordon Cattshttp://north.atlantareia.com

3rd Wednesday of Each MonthLate Nite Networking Buford9:00 PM – Late NiteTilted Kilt 3480 Financial Center Pkwy, #M1080, Buford, GALeader: Dustin Griffin & Gordon Cattshttp://north.atlantareia.com

4th Monday of Each MonthAtlanta REIA West Meeting6:30 PM – 9:00 PMCherokee Cattle Company 2710 Canton Rd, Marietta, GALeader: Leslie Mathishttp://west.atlantareia.com

4th Monday of Each MonthLate Nite Networking Marietta9:00 PM – CloseCherokee Cattle Company 2710 Canton Rd, Marietta, GALeader: Leslie Mathishttp://west.atlantareia.com

DATE TO BE ANNOUNCEDSavannah REIA6:00 PM – 9:00 PMLocation To Be AnnouncedLeader: Aislee Jacksonhttp://savannahreia.com

4th Tuesday of Each MonthNote Buyer Group Meeting6:30 PM – 8:30 PM Olive Garden 2467 Cobb Parkway SE Smyrna, GALeader: Tom Boyerhttp://nbg.atlantareia.com

4th Wednesday of Each MonthBeginning Investors Group Meeting (BIG)6:30 PM – 9:00 PMChef Rob’s Caribbean Cafe 5920 Roswell Rd NE, #A117 Sandy Springs, GALeader: Alan McDonaldhttp://big.atlantareia.com

4th Thursday of Each MonthCash Cows Commercial Group11:30 AM – 1:00 PM5 Seasons Brewing, 5600 Roswell Rd, Sandy Springs, GAhttp://cashcows.atlantareia.com

1st Sunday of Each MonthCash Flow Players Group Meeting4:30 PM – Game OverSecrets Factory 2030 Powers Ferry Rd SE, #440, Atlanta, GALeader: Alan McDonaldhttp://cashflow.atlantareia.com

2nd Wednesday of Each MonthSpanish Investors Networking Group (SING)6:30 PM – 8:30 PMTaco Depot 4788 Sugarloaf Pkwy, #107, Lawrenceville, GALeader: Michael Vazquezhttp://sing.atlantareia.com

2nd Wednesday of Each MonthI Love Marketing Group7:00 PM – 9:00 PMSocial Vinings, 3621 Vinings Slope SE, Atlanta, GALeader: Rock Shukoorhttp://ilm.atlantareia.com

2nd Thursday of Each MonthAtlanta REIA South Meeting6:30 PM – 8:30 PMGiovanna’s Italian Kitchen 1375 Virginia Ave, East Point, GALeader: Reggie Jackson & Gordon Cattshttp://south.atlantareia.com

2nd Thursday of Each MonthNorth Georgia REIA7:00pm - 9:00pmHilton Garden Inn Cartersville, 24 Liberty Drive, Cartersville, GALeaders: Bill & Kim Cookhttp://reioutpost.com/

2nd Thursday (Once Per Quarter)Small Business Group (SBG)3:30 PM – 5:30 PM5 Seasons Brewing 5600 Roswell Rd, Sandy Springs, GALeader: Karen Bershadhttp://sbg.atlantareia.com

3rd Monday of Each MonthMovers & Shakers Lunch Meeting11:00 AM – 1:30 PM5 Seasons Brewing 3655 Old Milton Parkway, Alpharetta, GALeader: Gordon Cattshttp://moversandshakers.atlantareia.com

3rd Tuesday of Each MonthGwinnett County Group (The Fish Club)7:00 PM – 9:00 PMRed Lobster2055 Pleasant Hill Rd, Duluth, GALeader: Aaron McGinnishttp://fishclub.atlantareia.com

November 5th, 2012Atlanta REIA Main Meeting5:30 PM – 9:00 PM Crowne Plaza Ravinia Hotel4355 Ashford Dunwoody, Atlanta, GA Leader: Dustin Griffinhttp://main.atlantareia.com

1st Monday of Each MonthLate Nite Networking Dunwoody9:30 PM – Late NiteTilted Kilt, 1155-B Mount Vernon Hwy, Atlanta, GALeader: Lee Buddenhttp://main.atlantareia.com

1st Monday (Once Per Quarter)Mobile Real Estate Rockstars Group3:00 PM – 5:30 PMTotal Wine & More 124 Perimeter Center W, Atlanta, GALeader: Don DeRosahttp://rockstars.atlantareia.com

1st Monday (Once Per Quarter)Short Sale & Foreclosure Group3:00 PM – 5:30 PMTotal Wine & More 124 Perimeter Center W, Atlanta, GALeader: Bob Masseyhttp://ssf.atlantareia.com

1st Monday (Once Per Quarter)Active Investors Group3:00 PM – 5:30 PMTotal Wine & More 124 Perimeter Center W, Atlanta, GALeader: Gordon Catts

1st Tuesday of Each MonthMountain REIA6:30 PM – 9:00 PMGolden Corral 2025 Market Place Blvd, Cumming, GALeader: Gordon Cattshttp://mountainreia.com

1st Wednesday of Each MonthCreative Deal Structuring Group (CDS)7:00 PM – 9:00 PMWhitehall Tavern 2391 Peachtree Rd NE, Atlanta, GALeader: Russ Hinerhttp://cds.atlantareia.com

Every Thursday (Except Major Holidays)Have & Wants Meeting1:30 PM - 3:30 PM5 Seasons Brewing 5600 Roswell Rd, Sandy Springs, GALeader: Joe Thompsonhttp://havesandwants.atlantareia.com

http://atlantareia.com/meetings/

ATLANTA REIA CALENDAR OF EVENTSNoVEMBER 2012

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

PLEASE NOTE: This schedule is subject to change. Visit http://AtlantaREIA.com/Calendar for the most current schedule.

Movers & Shakers11:00am - 1:30pm

Gwinnett County Group (The Fish Club) 7:00pm – 9:00pm

Atlanta REIA North MeetingCancelled for NovLate Nite Networking BufordCancelled for Nov

Atlanta REIA West 6:30pm - 9:00pmLate Nite Networking West9:00pm - Close

Note Buyer Group Meeting6:30pm – 8:30pm

Haves & Wants Meeting1:30pm - 3:30pm

Mountain REIA6:30pm – 9:00pm

Master Leasing Workshop with David Tilney9:00am - 4:00pm

Haves & Wants Meeting1:30pm - 3:30pmAtlanta REIA South Meeting6:30pm – 8:30pmNorth Georgia REIA7:00pm - 9:00pm

Creative DealStructuring Group7:00pm – 9:00pm

Atlanta REIA MAIN MEETING

with David Tilney5:30pm – 9:00pmLate Nite Networking Dunwoody9:30pm – Late Nite

Short Sale & Foreclosure Group 3:00-5:00pm

Spanish Investors Networking Group (SING)6:30pm – 8:30pmI Love Marketing Group7:00pm – 9:00pm

Haves & Wants Meeting1:30pm - 3:30pm

Hassle Free Property Management Workshop with David Tilney8:00am – 4:00 pm

SNEAK PEAK FOR DECEMBER & JANUARYDEC 3 Atlanta REIA David Lindahl on Commercial

Real Estate Investing

JAN 7 Atlanta REIA with Ron LeGrand on How to Be a Quick Turn Real Estate Millionaire

HAPPY THANKSGIVING!

NOVEMBER 1-4

SELLER FINANCING BOOT CAMP WITH LARRY HARBOLT

IN ORLANDO, FL

Hassle Free Property Management Workshop with David Tilney8:30am - 5pmElection

Day 2012!

The Real Estate Game Changer Event in Atlanta, GA3 DAYS

NEWSLETTER dESigN PRovidEd by

http://www.rivercityconsulting.com

The Profit Atlanta - November 2012 - Georgia Real Estate Investing Newsletter

Documents

Transcript of The Profit Atlanta - November 2012 - Georgia Real Estate Investing Newsletter