Take control of your careerwww.ioic.org.uk/professionaldevelopment

THE POWER WITHIN

About IoIC

Professional Development

We are the only independent professional body solely dedicated to promoting a deeper understanding of internal communication and helping our members to be the best they can be – today, and in the future

IoIC provides recognised training and accredited qualifications dedicated to internal communication

W ith tough targets and complex challenges to meet, employers are increasingly recognising

the importance of internal communication. The opportunity to make a demonstrable impact has never been greater – and neither has the need to invest in high quality professional development.

IoIC is the only professional body in the UK solely dedicated to internal communication

and employee engagement. All of our programmes are developed and delivered by highly experienced internal communication professionals. That means you can be sure of the focus and relevance that will bring maximum value from your investment.

Our approach to professional development is designed to meet the varying needs of the internal communication community. Our portfolio includes;

IoIC QualificationsA structured opportunity to develop and grow. IoIC accredited qualifications

provide independent proof of your professional

standards – and the confidence and career advantage to match.

IoIC Masterclasses To include Accelerate, a four-day masterclass programme that puts

communicators on the path to success when

tackling strategic internal communication and our

Coaching and Neuroscience masterclasses, equipping senior communication

professionals in their role as trusted business partners.

IoIC Training A range of short courses covering strategic, tactical

and essential skills, equipping professionals

with the tools to advance their careers. These can be adapted to be run in-house, to fit the needs of any

organisation.

IoIC MentoringThe IoIC mentoring

programme connects like-minded

professionals, promoting supportive, encouraging

and confidential relationships to help

both mentee and mentor reach their

career goals.

IoIC CPDIoIC CPD is free to

members, offering a framework to plan your future career goals, identify your development needs,

reflect on your learnings and demonstrate your professional knowledge

and competence by achieving IoIC CPD Accredited Status.

69years

1,200members

I f you’re interested in how the workplace works, and in making it better, then the IoIC is for you. We’re the leading independent

professional body dedicated to internal communication and employee engagement.

We represent more than 1,200 professionals, helping them build the credibility, skills and knowledge to advance their careers and prove the value that effective internal communication brings to organisations large and small.

We’re the voice of internal communication. We’ve been setting the standard for more than 65 years, driving the profession forward through qualifications, career development, thought leadership and best practice.

We are the only independent and not-for-profit organisation solely dedicated to promoting a deeper understanding of internal communication and helping our members to be the best they can be – today, and in the future.

LISTENING AND MEASURING EFFECTIVENESS As evidence-based decision-makers, internal communicators must ask the right questions, translating the responses into true insight. Importantly, they must show employees they have listened and explain what they are doing with their feedback.

Professional Areas

ORGANISATIONAL STRATEGY AND PLANNINGInternal communicators must understand the strategy, goals and environment of their business. They need to know the external forces and challenges that can affect business strategy and people and build these into comms plans that engage the workforce.

MESSAGING, STORYTELLING AND DESIGNIC audiences are varied and complex, and each has its own needs and drivers. Internal communicators must deliver complex business messages into clear, inspiring and relevant content to ensure they resonate with everyone.

COACHING AND FACILITATINGA key role of internal communicators is listening, challenging and influencing – coaching leaders and line managers on how to have two-way dialogue with employees. As trusted advisers, internal communicators must highlight to leaders their connections and the immense value they can unlock.

PEOPLE AND CULTURAL UNDERSTANDING People are at the heart of what we do. To communicate to employees, internal communicators need to understand the cultural and psychological factors that influence people at work.

TOOLS, TECHNOLOGY AND DIGITALCommunication is now multi-directional, with the growth of social media and networks. Internal communicators need to understand how to use the right channels and technologies for the right messages and for the right audience.

IoIC Profession Map

The IoIC Profession Map is designed to help internal communicators identify the key knowledge, skills and behaviours required to achieve our core purpose – to create an informed, engaged and connected workforce to drive organisational performance.

The six professional areas identified in the profession map are:

T he Profession Map and the Competency Framework which sits behind it are really useful tools

for planning your professional journey as well as your development. Covering six professional areas of knowledge and skills, the Profession Map gives a detailed overview of what you need to succeed in an internal communications career and we’ve worked hard to ensure we have something to offer internal comms professionals to excel in each of them.

To find out more

about the Profession

Map and Competency

Framework, visit

https://www.ioic.org.

uk/about-ioic/ioic-

profession-map

IoIC TrainingRecognised learning and development courses to build and fine tune your skills in specific areas

I oIC training is designed to give you practical, targeted learning and development. With a range of courses

designed to meet the latest challenges facing internal communicators, there’s bound to be something for everyone.

COMMUNICATION PLANNINGExplore the reasons for and benefits of thorough planning and work through examples of plans that help to get the job done.

STRATEGIC COMMUNICATIONSA practical, jargon-free understanding of how to develop, implement & measure your comms strategy.

EMPLOYEE ENGAGEMENTDiscover new insights and practical tools to address engagement and make a real difference in your organisation.

COMMUNICATING CULTUREPut your internal comms function at the heart of the organisation’s culture change management.

EMERGENETICS: COMMS PREFERENCESImprove your internal comms by understanding how you and your audiences are wired to approach the world, in terms of thinking attributes and behaviours.

To view the full list of

training courses visit

our website or for more

information email

prodev@ioic.org.uk

Courses which cover elements of the Organisational Strategy and Planning professional area include:

To learn more about People and Cultural Understanding:

THE POWER OF STORYTELLINGA one-day course on the science and art of storytelling and why stories work.

EFFECTIVE NEWSWRITING SKILLSExamine the differences between writing news, features and people stories and learn to develop your own personal writing style.

HOW TO MASTER CREATIVITYUnleash your creative juices, kick start new ideas and lead a new wave of innovative thinking in your organisation.

HANDLING DIFFICULT COPYLearn the vital skills needed to translate business messages into clear and relevant content for internal audiences.

Courses with a Messaging, Storytelling and Design focus include:

BECOMING A TRUSTED ADVISORLearn how to gain the trust of your senior leaders in order to be seen as a trusted advisor.

Courses with a Coaching and Facilitating approach include:

INTRODUCTION TO MEASUREMENTThis course covers the basics of effective research and the approach to comms measurement.

Listening and Measuring Effectiveness courses include:

MAXIMISING THE VALUE OF COMMUNICATION CHANNELS

Re-energise your internal comms & learn how to introduce different practical & creative approaches to your work.

CREATING VIDEO COMMSThis course will equip you with the skills & knowledge needed to produce compelling & engaging video content.

SOCIAL MEDIA FOR INTERNAL COMMUNICATORS

This one-day course looks at social media in an internal communication environment & how to harness employee enthusiasm.

To learn more about Tools, Technology and Digital:

COMMUNICATING CHANGEA practical course designed to highlight the importance of IC during periods of change – from strategy to practical execution.

CRISIS COMMUNICATIONSA practical course designed to highlight the importance of IC during periods of change – from strategy to practical execution.

IoIC Masterclasses The IoIC and Gatehouse Accelerate Programme

Advanced learning to boost your skills and leadership potential

I oIC Masterclasses have been designed for individuals with two or more years’ experience. They equip you with

the skills, knowledge and tools to tackle strategic and leadership challenges.

Accelerate: Fast Track Learning & Development Programme The Institute of Internal Communication has joined forces with Gatehouse to create Accelerate, a ground-breaking fast track learning and development programme. Designed to enable internal communicators to move on in their career, and stand out from the crowd in their ability to translate organisational objectives into meaningful communication strategy.

WHAT’S INVOLVED?A four-day masterclass covering the fundamentals of strategic internal communication, Accelerate equips practitioners with the learning they need to add even more value to their organisation and build their reputation as trusted advisors.Coaching Masterclass

In today’s organisations leaders who want be seen as authentic and trustworthy need to get better at connecting with others, communicating with them personally rather than relying on professional communicators to do it for them.

Speaking Truth to Power MasterclassCreating a ‘speak up culture’ is now a pressing strategic imperative for many organisations. Ensuring employees can challenge malpractice and therefore prevent tragedy and corporate disaster is one reason. Enabling employees to offer ideas in an ever-increasing competitive environment is another.

Neuroscience MasterclassNeuroscience is revealing practical ways for leaders striving for employee innovation to develop the most creative, engaged and productive work environments. It shines a light on how the right environments create the best ideas, providing the tools to promote creativity, insights and to drive innovation in the workplace.

Accelerate 1: THE FUNDAMENTALS OF STRATEGIC COMMUNICATION

The fundamentals of IC planning Hardwiring communication to organisational goals Advanced audience segmentation Making your messages stick Choosing and using the right channels Creativity for communicators

Accelerate 2: DRIVING CHANGE, DEMONSTRATING VALUE AND BECOMING A TRUSTED ADVISOR

Managing and tracking communication projects Research and evaluation The fundamentals of change communication Leading organisations through transitions Driving engagement through leaders and line managers Becoming a trusted advisor

BOOK TODAY To find out the next dates for Accelerate and book visit www.ioic.org.uk/accelerate or email prodev@ioic.org.uk

For more

information

about masterclasses,

please visit our website

www.ioic.org.

uk/professional-

development/

masterclasses

IoIC Accredited Qualifications

IoIC Qualifications Roadmap

A qualification gives independent proof to your employer - or prospective employer - of your ability to achieve high professional standards

QUALIFICATION WHO IS IT FOR LEVEL

IoIC Foundation Diploma in Internal Communication

Accredited by Southampton Solent University, this is an introductory level programme designed for those who are relatively new to internal communication.

LEVEL 4 Assessed at Certificate of higher education level (Foundation)

IoIC Advanced Diploma in Internal Communication

Accredited by Southampton Solent University, this programme is for professionals who have a broader range of skills and knowledge and who are typically on the threshold of a management role.

LEVEL 6 Assessed at undergraduate degree level (Intermediate)

Masters in Internal Communication Management

Register your interest for the Masters in Internal Communication Management programme, designed for professionals in or aspiring to a strategic role.

LEVEL 7 Resulting in award of Masters degree

What does an IoIC qualification mean for you?

PROFESSIONAL RECOGNITION & CREDIBILITY An IoIC qualification is proof that you meet professional standards with recognised accreditation by Southampton Solent University.

INTEGRATED WITH YOUR WORKING LIFEThe structure of the programmes means you apply what you are learning to projects you are working on, bringing learning to life.

REFLECTIVE LEARNINGOur qualifications are designed to make sure the learning doesn’t stop. Reflective learning is hard wired into the programme design – equipping you with the skills to keep reflecting, learning and improving continuously, throughout your career.

UNDERSTAND THE ‘WHY’ AS WELL AS THE ‘WHAT’The opportunity to combine the practical ‘what works’ with a depth of understanding ‘why it works’, is fundamental to successful communication.

BUILD A STRONG NETWORKOur mix of individual and group activities helps you get the most from your experience with the opportunity to learn from and with others.

SUPPORTED LEARNING JOURNEYIoIC facilitators and assessors support you throughout your studies to ensure that every candidate can rise to the challenge and become a leading internal communication professional.

GROW YOUR CONFIDENCEThe strong grounding provided by IoIC qualifications gives you the confidence to deal with challenging and evolving workplace situations.

A ROUTE TO PROGRESS THROUGH IOIC MEMBERSHIPOur recognised qualifications enable you to progress through the IoIC membership grades, with the use of designation letters to prove your professional standing.

Need some advice?The IoIC Professional Development team will be able to advise you on the best qualification for your specific needs. If you’re wondering if a qualification is right for your experience and aspirations, call us on 01908 237 564 or email prodev@ioic.org.uk

Whether you are just starting out on your communication journey or rising to the challenge of being a trusted advisor at the highest level, there is an IoIC qualification for you:

A Masters in Internal Communication Management will equip you for increasingly strategic roles, and provide you with the confidence, gravitas and practical aptitude to make a real impact in your business at a senior level.

The IoIC is proud to be able to deliver the highest academic qualification available to internal communication professionals and is pleased to again be working with Southampton Solent University.

If you are a senior practitioner with the motivation and ability to work at a postgraduate level, then contact us to register your interest and to find out more, email prodev@ioic.org.uk

IoIC Foundation Diploma of Proficiency in Internal CommunicationIf you are starting out in internal communication, the Foundation Diploma is for you

A chieving the qualification gives proof that you have mastered the core essentials of communication

practice and the necessary background information to underpin best communication practice and are able to demonstrate knowledge and skills.

Best practice for internal communication planning

The ways in which internal communication supports the organisation’s overall strategy

Organisational culture and its impact on internal comms

Employee engagement and the role internal comms plays in driving this

Successfully translating business messages for an internal audience

Principles of proofreading and copy editing

Internal comms channels and their role Influencing skills An awareness of measurement Plus much more

You will be awarded a Foundation Diploma of Proficiency from IoIC on successful completion, accredited by Southampton Solent University. You are also be eligible to upgrade to IoIC Member (MIIC) status, if you can show an additional 1 year of experience after completion of the Foundation Diploma. You will then be able to use the recognised designation letters to demonstrate your achievements and experience.

WHAT’S INVOLVED?

You will attend an initial immersion day. This is where the standards required to attain the qualification are fully explained, hints and tips on completing the qualification shared and you meet the other members of your cohort of IC practitioners preparing for the qualification at the same time.

You will build a professional portfolio, giving examples of each skills and knowledge area required for the diploma. You do this back in the workplace.

You will produce a critical review of a communication plan for a practical project in the workplace that you have been involved in either leading or supporting.

You will sit an examination, including an interview with senior communication professionals.

WHERE CAN I STUDY?Your workplace becomes your classroom as you collect evidence of attainment of each skill and area of knowledge, including the practical project. You will be given guidance on current communication texts to help you to increase your knowledge and reflect on what you have done and learned.

You will have the opportunity to attend two IoIC training programmes of your choice to help you fill specific skill gaps.

HOW WILL I BE ASSESSED?The written professional portfolio and workplace project that you produce will be assessed by our examiners. There will be a two and a half hour exam and interview at the end of the 6-9 months.

DO I QUALIFY?There are no minimum entry requirements for the IoIC Foundation Diploma of Proficiency in Internal Communication other than membership of IoIC.

Enrol now

The Foundation Diploma costs £1,795 + VAT and you must be a member of IoIC to undertake the qualification. Visit our website, www.ioic.org.uk/qualifications to complete an online enquiry form or simply contact us at prodev@ioic.org.uk to reserve your place at our next immersion event.

Covering each of the six professional areas, graduates of the Foundation Diploma will demonstrate their knowledge and skills of:

Advanced Diploma of Proficiency in Internal CommunicationThe Advanced Diploma is for you if you have mastered the basics of internal communication and are looking to progress your career

A ssessed at a final year undergraduate level, this qualification demonstrates

mastery of the full range of tactical and planning skills. It also shows that you have the understanding of organisational and business issues expected of a professional on the threshold of management.

The structure of the Advanced Diploma ensures highly targeted development. This allows you to focus on specific skills and knowledge gaps that you and your organisation have identified, with areas to include:

How internal communication links to business strategy

Communication and leadership

How to select and evaluate IC media

The role and benefits of face-to-face communication

How to use measurement and research in IC

Developing and managing relationships with other workplace functions

Simple facilitation skills for research and planning meetings

Providing tactical advice to managers on IC practice

Planning a complex communications campaign/programme

You will be awarded an Advanced Diploma of Proficiency from IoIC on successful completion of the qualification, accredited by Southampton Solent University, and will automatically be upgraded to Member status, with use of recognised designation letters. Once you have completed an additional year of experience, you can apply to be upgraded to Certified Member status, indicating significant levels of experience.

The Advanced Diploma costs £2,180 + VAT and you must be a member of IoIC to undertake the qualification.

The fee is reduced to £1,080 + VAT for members who have successfully completed the Foundation Diploma.

Visit our website, www.ioic.org.uk/qualifications to complete an online enquiry form or simply contact us at prodev@ioic.org.uk to reserve your place at our next immersion event.

WHAT’S INVOLVED? You will attend an initial

immersion day. This is where the standards required to attain the qualification are fully explained and hints and tips on completing the qualification shared. You will meet the other members of your cohort of IC practitioners.

During the immersion day you will be briefed on your group project. This is an opportunity to research a genuine communication issue over the course of the diploma and jointly produce a report. A facilitator assigned by IoIC will provide guidance to the cohort throughout the group project.

You will work with your facilitator to identify specific skills and knowledge gaps that will be most valuable for you to fill, and agree a highly targeted development plan.

You will build a professional development portfolio, focusing especially on your development plan, while also providing evidence of attainment of skills and areas of knowledge required for the diploma. You do this back in the workplace.

You will attend a final assessment event, where you will be interviewed by senior communication professionals.

WHERE CAN I STUDY?Your workplace becomes your classroom as you collect evidence of attainment of each skill and area of knowledge. You will be given guidance on current communication texts to help you to increase your knowledge and reflect on what you have done and learned.

The group challenge provides a great opportunity to practice the skills of virtual team working. The group will want to meet a couple of times during the programme.

You will have the opportunity to attend two IoIC training programmes of your choice to help you fill specific skill gaps.

HOW WILL I BE ASSESSED?Your professional portfolio is assessed by our examiners, together with the individual contribution that you have made to the group project. You will also attend a 45 minute interview with senior communication professionals at the end of the 6-9 months.

DO I QUALIFY?Holders of the Foundation Diploma are automatically qualified to enrol for the Advanced Diploma. If you are not a holder of the Foundation Diploma, you will have to go through a pre-entry assessment and an interview to demonstrate that you have the equivalent skills and experience. You will need to have membership of IoIC.

Enrol now

IoIC Mentoring IoIC CPDThe IoIC mentoring programme connects like-minded professionals, promoting supportive, encouraging and confidential relationships to help both mentee and mentor reach their career goals.

IoIC CPD is free to members, offering a framework to plan your future career goals, identify your development needs, reflect on your learning and demonstrate your professional knowledge and competence by achieving IoIC CPD Accredited Status.

W hether you are seeking a helping hand to guide you through a qualification; a

young professional to whom you can pass on your wisdom (and indeed gain some of theirs); advice on reaching the next step on the career ladder; or just someone to share thoughts and ideas with, mentoring can be one of the most valuable resources available to you.

The Mentoring Programme is a free member benefit and all IoIC members are encouraged to join.

C PD helps you stand out from the crowd. It is an investment you make in yourself, linking

practice into learning. It can help ensure your knowledge and skills are up to date, prepare you to take on fresh challenges and can easily be embedded into the routine of your professional life. The credibility of the internal communication profession is driven through the individuals who commit to continuously improving their skills and knowledge.

Find out more at

ioic.org.uk/

professional-

development/about-

ioic-mentoring or email

prodev@ioic.org.uk

Find out more at

https://www.ioic.

org.uk/professional-

development/about-

ioic-cpd or email

prodev@ioic.org.uk

IoIC

Join IoIC Become a Member of IoIC and demonstrate your achievements

B y joining IoIC you will demonstrate your commitment to best practice and elevate your professional status, with

the opportunity to have formally recognised letters after your name.

For more information visit: www.ioic.org.uk/membership

Contact us at:T 01908 237564

prodev@ioic.org.uk

www.ioic.org.uk

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In-House Training & Professional Development

IoIC can arrange bespoke, in-house courses enabling training and development to take place wherever it’s needed A s the leading independent

professional body for internal communication, we work

with organisations to deliver bespoke training and professional development programmes to fit their needs and objectives.

We can run one of our training courses at your workplace or develop a bespoke course tailored to your needs. We can deliver topics from the IoIC training and Accelerate programme as part of an in-company package and adapt any of these to ensure your people get the level of training that is right for them and your business.

In addition, we can work with organisations to embed our qualifications, both the Foundation Diploma and Advanced Diploma, as part of your in-house development programme.

Contact us to discuss the benefits of these services. Prices are by individual arrangement.

Further details are available from our professional development team. Email prodev@ioic.org.uk

Get your

membership money

back in discounts

by attending only

two IoIC training

courses.

THE POWER WITHIN