THE POWER OF VISUAL CONTENT: 3 TYPES TO IMPLEMENT TODAY

Digital Dealer Conference & Exposition

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WILL SCOTT

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LET’S GET

VISUAL

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INFOGRAPHICS

FTW!

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COMPLEXS

IMP

LE

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SO WHAT MAKESA

GOOD INFOGRAPHIC?

IMPRESSIVE,

INTERESTING

STATS

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VISUALLY

APPEALING

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AN ELEMENT OF

USEFULNESS

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CASE STUDY:

NEW ORLEANS TOURISM

MARKETING CORPORATION

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• WEBSITE VISITORS SPENDING MORE

TIME ON WEBSITE

• SHARED MORE THAN 700 TIMES ON

FACEBOOK & TWITTER

• RECEIVED MORE THAN 6,000 VIEWS IN

FIRST WEEK

THE SEXY

CAR PHOTO

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998 PINS

191 LIKES

58 LIKES

1 SHARE

6 COMMENTS

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GET CREATIVE

MILEAGEFA

MIL

Y

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OTHER

CREATIVE

IDEAS

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VIDEO KILLED

THE RADIO STAR

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47% GROWTH

IN ONLINE

VIDEO

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THE WALK

AROUND

108,595 VIEWS

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8,332 VIEWS

JUST PLAIN FUN

6,452 VIEWS

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@w2scott / @searchinfluence / #DD18

OPTIMIZE VIDEOS

ON YOUTUBE

• YOUTUBE VIDEO TITLES SHOW

UP IN SEARCH RESULTS

• THE VIDEO DESCRIPTION ACTS

AS THE META-DESCRIPTION,

SUMMARIZING THE VIDEO IN A

KEYWORD-RICH WAY

• TAGS ARE KEYWORDS THAT

ALLOW THE VIDEO TO BE MORE

SEARCHABLE

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MAKE YOUR

CONTENT STICKY

WE’RE DISTRACTED

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YES, WE’RE

EVEN USING

SOCIAL MEDIA

IN THE

BATHROOM

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VISUAL

CONTENT

GETS

DISTRACTED

PEOPLE

TALKING

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419 LIKES

36 COMMENTS

143 SHARES

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PAY TO

PLAY

PROMOTED

CONTENT GETS

YOUR MESSAGE

IN FRONT OF

YOUR AUDIENCE

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5,480 PAID REACH

387 LIKES

26 COMMENTS

18 SHARES

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6,244 PAID REACH

284 LIKES

6 COMMENTS

30 SHARES

IN THE

MARKET

FOR A NEW

CAR?

WE KNOW

WHAT YOU

LIKE

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TIPS TO REMEMBER:

• INFOGRAPHICS CAN ENGAGE

CUSTOMERS

• LEVERAGE THOSE SEXY CAR

PHOTOS

• JUMP ON THE VIDEO TREND

• CUT THROUGH THE DISTRACTION

• PAY TO PLAY

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THANK YOU!WILL SCOTT

Digital Dealer Conference & Exposition

Search Influence

@w2scott