4 SEO Tips You Can Implement Today

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4 SEO Tips You Can Implement Today By: Dawn Borglund June 5th, 2014

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Senior Digital Strategist Dawn Borglund gave a brief talk at Drupalcon 2014 in Austin updating companies on what's going on in Search Engine Optimization and providing a few quick wins organizations can start implementing today.

Transcript of 4 SEO Tips You Can Implement Today

Page 1: 4 SEO Tips You Can Implement Today

4 SEO Tips You Can Implement Today

By: Dawn Borglund

June 5th, 2014

Page 2: 4 SEO Tips You Can Implement Today

Dawn BorglundSenior Digital Strategist

@dawnborglund

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Design/Theming● Usability Testing

● Responsive Design

● Drupal Theming

● Annotated Wireframes

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Development● Drupal Support

● Custom Module Development

● Large Scale Systems Integration

● Security & Performance Expertise

We help organizations build highly impactful, elegantly designed Drupal websites that achieve the strategic results you need.

Digital Strategy● Content Strategy

● Content Generation

● Result Metrics

● Marketing Automation Integration

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Factors that influence SEO● Relevancy - Google serves the pages that it thinks users are

looking for when they do a search.

● Popularity - If a page is interesting, it will naturally get shared which brings links back to your website.

● Reputation - Links from important or authority websites boosts your reputation with Google.

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4 tips you can implement today

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1. Optimize your current content

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The basics ● No duplicate content

● All pages need a unique, keyword rich page title

● Write really interesting and keyword rich headlines

● Add keywords to your images and videos

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2. Write for your audience first- not search engines!

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Characteristics of web readers● They scan content. Which means big blocks of text don’t work and you

have to get their attention fast.

● They are impatient and/or on the go. Get to the point fast! No fluff.

● If it’s ugly or plain, it’s easy to skip. Use photos and videos.

● They know they don’t need you. A lot of people are competing for their attention.

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3. Write really great content

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#content is king

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Interesting content is● Entertaining

● Educational

● Empowers readers to take the next step

● Brags without SELLING

● Has amazing headlines

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4. Start building links naturally

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Easy ways to build links● Secure all of your social and review sites.

● Leverage existing relationships with vendors, partners, and brand advocates.

○ Guest blog for other websites & do testimonials

○ Invite them to write for you

● Digital PR.

○ Help A Reporter Out (HARO)

○ Speak at an event

○ See where you’re already mentioned

● Be the expert.

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REMEMBER!

Remarkable content is hard. BUT. It’s the key to beating the competition!

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