4 SEO Tips You Can Implement Today
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Transcript of 4 SEO Tips You Can Implement Today
4 SEO Tips You Can Implement Today
By: Dawn Borglund
June 5th, 2014
Dawn BorglundSenior Digital Strategist
@dawnborglund
Design/Theming● Usability Testing
● Responsive Design
● Drupal Theming
● Annotated Wireframes
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Development● Drupal Support
● Custom Module Development
● Large Scale Systems Integration
● Security & Performance Expertise
We help organizations build highly impactful, elegantly designed Drupal websites that achieve the strategic results you need.
Digital Strategy● Content Strategy
● Content Generation
● Result Metrics
● Marketing Automation Integration
Factors that influence SEO● Relevancy - Google serves the pages that it thinks users are
looking for when they do a search.
● Popularity - If a page is interesting, it will naturally get shared which brings links back to your website.
● Reputation - Links from important or authority websites boosts your reputation with Google.
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4 tips you can implement today
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1. Optimize your current content
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The basics ● No duplicate content
● All pages need a unique, keyword rich page title
● Write really interesting and keyword rich headlines
● Add keywords to your images and videos
2. Write for your audience first- not search engines!
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Characteristics of web readers● They scan content. Which means big blocks of text don’t work and you
have to get their attention fast.
● They are impatient and/or on the go. Get to the point fast! No fluff.
● If it’s ugly or plain, it’s easy to skip. Use photos and videos.
● They know they don’t need you. A lot of people are competing for their attention.
3. Write really great content
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#content is king
Interesting content is● Entertaining
● Educational
● Empowers readers to take the next step
● Brags without SELLING
● Has amazing headlines
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4. Start building links naturally
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Easy ways to build links● Secure all of your social and review sites.
● Leverage existing relationships with vendors, partners, and brand advocates.
○ Guest blog for other websites & do testimonials
○ Invite them to write for you
● Digital PR.
○ Help A Reporter Out (HARO)
○ Speak at an event
○ See where you’re already mentioned
● Be the expert.
REMEMBER!
Remarkable content is hard. BUT. It’s the key to beating the competition!
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Thank You!Questions?
@Mediacurrent Mediacurrent.com
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