Social Listening vs. Digital Privacy, a Study by NetBase & JD Power
The Power of Social Listening
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Presentation by Andrew Ruder on 'The Power of Social Listening' #bdi1
Transcript of The Power of Social Listening
© 2014 Brandwatch | www.brandwatch.com
Brandwatch/ Company Overview
1000+Clients in 15 Markets
98%Customer Satisfaction
Twitter Certified Product Supporting Clients in
27Languages
30% of the Fortune 100
300+ Employees
60 Product Developers
8 PhD Staff Members
Rapidly Growing Client Base
137% YoY
International Presence
• New York
• San Francisco
• Brighton
• Berlin, Stuttgart
Andrew Ruder| [email protected]
Andrew Ruder
Senior Consultant -Brandwatch
@iamruder
@brandwatch / #brandwatch
Andrew Ruder| [email protected]
What we will focus on:
- The slow adoption.
- Not the threats, but the opportunity.
- How to leverage the data (use cases).
5
Institutionalized?
6
A sea of data
7Cast a wide net
The Long & Short of it
- Don’t be afraid to know what’s out there.
- Recognize that listening can empower an entire institution.
Use Case #1: The Help Desk
Use Case #2: Undergraduate Admissions
Use Case #3: Public Safety
(school OR university OR campus OR
college) NEAR/5 ("shots fired" OR gunman
OR gun OR threat OR attack OR bullets OR
knife OR bomb OR assault OR lockdown OR
mob OR kill OR protest OR robbery)
Use Case #4: Research
Use Case #4: Alumni Relations
Recap
Understand the larger opportunity
Implement tools to help
Don’t be afraid to innovate
Knowledge share
