The Power Of Location Marketing - Geospatial World Forum · 2017. 2. 10. · The Location Based...
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The Power Of Location Marketing Asif R. Khan Location Based Marketing Association @TheLBMA @AsifRKhan
Transcript of The Power Of Location Marketing - Geospatial World Forum · 2017. 2. 10. · The Location Based...
The Power Of Location Marketing Asif R. Khan
Location Based Marketing Association
@TheLBMA @AsifRKhan
The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation at the
intersection of people, places and media.
We live at the intersection of: PEOPLE, PLACES & MEDIA
Formed in 2010, 1,400+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta, Boston, Miami, Dallas, Seattle, Chicago, Austin, Los Angeles, Amsterdam, Berlin,
Edinburgh, London, Dublin, Hong Kong, Madrid, Singapore, Sydney
Our Members
The Location Ecosystem
Intersection of People, Places & Media
Starhub – Musical Fi0ng Rooms h6ps://youtu.be/IJkRtnfNCo4
Layer 2: Increasing Engagement
Location Is The New Cookie
Augmented Reality
AR + Commerce
Yihaodian – AR Grocery Retailer h6ps://youtu.be/lSbtpXMA3KE
Telematics + Wearables
Indoor Location
Malls Will Never Be The Same
Meatpack – Geo-‐ConquesNng h6ps://youtu.be/CekUwaPKUUM
Blending Media
The Coughing Billboard h6ps://youtu.be/_Uj-‐MMAys4M
Connecting Location To Loyalty
Non-Retail Experiences Too
Tram Sightseeing App h6ps://youtu.be/8_hrbSw0p5I
Location Informs Context
It’s All About Emotion
Molson Beer Fridge h6ps://youtu.be/8gper3YkzMg
