The Power of Community
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Page Garuda’s PPM marketing conference 14 Feb 2013 1 The Power of Community Jakarta, 14 February 2013
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Presentation NAtional AMrkeing Conference by (Heryanto Agung Putra, Direktur SDM PT. Garuda Indonesia Airlines)
Transcript of The Power of Community
Page
Garuda’s PPM marketing conference 14 Feb 2013
1
The Power of
Community
Jakarta, 14 February 2013
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Garuda’s PPM marketing conference 14 Feb 2013
2
Scientific
Management (1895)
The Security
Issues (2000) The Global
Economy (1985)
Productivity and
Efficiency (1970) The IT Revolution
(1990) The Global
Economic
turbulence
(2008)
The Global
Economic
Recession
(2012)
No More Business as Usual...
Garuda harus melakukan tindakan korporasi yang lebih cepat,
lebih murah, lebih baik, dan lebih cerdas/smart sesuai kondisi
saat ini dan kedepan …
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Garuda’s PPM marketing conference 14 Feb 2013
3
AGRICULTURE ERA
PHYSICAL ASSETS
AGRICULTURAL
ECONOMY
INDUSTRIAL ERA
FINANCIAL
& PHYSICAL ASSETS
INDUSTRIAL
ECONOMY
CREATIVE ECONOMY
INFORMATION ERA
Intangible Assets
History suggests that
the world undergoes
different stages of
the economy
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Garuda’s PPM marketing conference 14 Feb 2013
4
Now, We Face the
C Generation
CREATIVE ECONOMY
INFORMATION ERA
Intangible Assets
• Connected
• Communicating
• Content Centric
• Computerized
• Community oriented
• Always Clicking
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Garuda’s PPM marketing conference 14 Feb 2013
5
Internet, media as well as social media are a necessity in the
creative economy. People become well connected
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Garuda’s PPM marketing conference 14 Feb 2013
6
•Focus group
discussions
•Appreciation nights
•Survey &
Questionnaires
•Feedback forms
•Familiarization flights
•Etc.
FORMAL
EVENT
• Biking
• Aircraft delivery
• Casual dinner
• Futsal casual match
• Be present at social
events
INFORMAL
EVENT
Biking is increasingly becoming popular events where GA could
informally obtain honest suggestions and feedbacks
In the inter-connected world, customer is becoming well-informed.
Why don’t use the fact to engage them in the product design
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Garuda’s PPM marketing conference 14 Feb 2013
7
GA’s bike events are gaining popularity. The
number of participants is growing and they
come from a variety of backgrounds
SOCIALITES
GOVERNMENT
OFFICERS BUSINESSMEN
& WOMEN
CORPORATE
EXECUTIVES
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Garuda’s PPM marketing conference 14 Feb 2013
8
Garuda Group Cycling Community
is the soul of the events
In the near future: South Korea, Amsterdam
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Garuda’s PPM marketing conference 14 Feb 2013
9
Company
Operant
Resources
Customer
Operant
Resources
Co – Creation
Value Co – Creation
Value
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Garuda’s PPM marketing conference 14 Feb 2013
10
Thank You
