The power of communication in product development SUD14
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The power of communication in Product Development @yuvalsamet, Chief Product Officer
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(Internal facing) Communication is the single most obvious and important aspect entrepreneurs and product managers under invest in, although it is essential for their products' success. In my talk @stockholm startup day 2014, I tried inspiring the crowd to invest in communication starting now. I hope I was successful! You can find the video of the talk here: http://video.startupday.se/video/9773152/product-development-for-start-ups
Transcript of The power of communication in product development SUD14
The power of communication in Product Development
@yuvalsamet, Chief Product Officer
Some Klarna facts
Since 2005... • Grew to 7 markets organically: Nordics, Germany, Austria,
Netherlands • Processed almost 90 million transactions so far • Processes more than 30% of the Swedish eCommerce • Backed by great investors such as Sequoia, General Atlantic, DST
and Atomico • Recently acquired SOFORT !With SOFORT... • 1,000 employees • 25,000,000 consumers • 43,000 merchants • Will process around 10% of the Northern European eCommerce
during 2014
Why is communication so important?
A Swede, Dutch, French, English, Spanish, American, Israeli, Finnish & German successfully delivered Klarna Checkout in Germany !
A very complex project, very tight deadline, a vertical team !
English is not our native language !
Very different culture and backgrounds
Entrepreneur? You already decided - you must be a fabulous communicator to make your customers happy!
Find your own unique way to become a great communicator
Crystalizing and breaking gender
stereotypes passionately
Authenticity, influence and
humble confidence
A credible genius with a great likeable
smile
Accessible by taking selfies with tourists (or hyper island students)
Establish common language and values
Inspire your team: Start with WHY
Clarity of WHY
Co Location !
Our management team spends 60 days a year in
the same room
Impact Mapping !
Reach fast and meaningful alignment
Buy In !
Getting buy in from individuals before pitching to a wide
crowd
Repeat your vision relentlessly
!Engineers are the most
rewarding crowd
Discipline of HOW
Create Design Principles
!In order to embed the
purpose in every product decision you
take
Amplify your Engineers
!Evangelize to engineers and empower them to solve difficult business
problems
Outcome vs Output !
Optimize your work towards meaningful
business goals
Consistency of WHAT
SIMPLIFY BUYING
Co Location !
The product manager must sit with the
engineers, the stakeholders should
sit nearby
Reference customers programs
!Obsess with making your
reference customers happy, spread the
word
The power of the poster !
Initiatives are promoted using posters, making
the value tangible
Nurture your inner communicator. Establish common language within your team. Pitch the purpose relentlessly, make it tangible. Just do it, it is that simple.
