The Power is in the Mix
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Transcript of The Power is in the Mix
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ESO…
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SU…
FU…
SM…
IM…
TR…
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SURVEYS
ARE DEAD
‘The real existential threat
to our industry is neither
automation nor competing
methodologies. It’s the future
of research participation’ (GRIT, 2016)
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step 1LISTEN BETTER
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7
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step 2THINK LOGICALLY
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step 3INVESTIGATE
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3 data fusion experiments to unlock the truth
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Researcher
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Observation 1
What consumers
think they do and
what they really do
are two different
worlds
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Observation 2
Implicit uncovers
a different story
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56%
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Creative Daring
Energetic
Exciting
Fun
Gaining popularity
IntelligentProgressive
Social
StylishTrendy
Up to date
Visionary
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Creative Daring
Energetic
Exciting
Fun
Gaining popularity
IntelligentProgressive
Social
StylishTrendy
Up to date
Visionary
![Page 20: The Power is in the Mix](https://reader031.fdocuments.in/reader031/viewer/2022030303/587b0e5c1a28abb15c8b5fb5/html5/thumbnails/20.jpg)
Researcher evidence
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Client
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Observation 3
Humanization
Of data
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Client Evidence
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participant
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Observation 4
33% 100% 38%
Participants are reluctant to give up their anonymity
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Observation 5
Participantguidance isa must
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Observation 6
Research does no longer feel like research
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Participant evidence
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SU…
FU…
SM…
IM…
TR…
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SURVEYS
FUSION
SMART
IMPACT
TRUST
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