The Power Behind the Brand

VMSD delivers your message to the most valued, critical

demographic in the retail design industry—exactly

when, where and how they want to be reached. VMSD

magazine is only the beginning: The VMSD brand

expands through our dynamic web site, e-newsletters,

face-to-face events, industry trade shows and social

media presence. That’s 140,000 combined touchpoints

for getting your message across every day.

The Power Behind the Brand

audience reach 2010

An Audience with Substance

VMSD provides the best mix of retailers and design firms VMSD reaches more retailers than any other retail design magazine. Our readers include buyers in all retail segments, as well as 5,697 contract design firm professionals.4

26% Specialty non-apparel

24% Specialty apparel

16% General merchandise/discount

15% Specialty foods/supermarkets

11% Department stores

5% Other retail

2% Consumer products manufacturers

1% Shopping centers

VMSD provides dedicated readers with purchasing power:

89% of subscribers are involved in buying decisions.3

VMSD provides more prospects for less money:

43% VMSD’s CPM (cost per thousand recipients reached) is 43% less than the nearest competitor’s.5

VMSD is the magazine most preferred:

When asked which industry publication they’d choose if they could receive only one, 3 out of 4 survey respondents3 chose VMSD.

74% VMSD

13% DDI

8% Metropolis

4% Chain Store Age

1% Other

1 Compiled by the National Retail Federation and published in Stores magazine

2 Compiled by VMSD and published in the February 2009 issue

3 2007 VMSD Profile Study conducted by Readex, Inc.

4 Calculations made by VMSD based on ttl. qual. circ. of 27,064 [3A. Retailers 18,653] as filed in the 12/08 (November issue) ABC Publisher's Statement

5 VMSD Rate Card and Display and Design Ideas Rate Card

VMSD delivers the biggest and most current professional audience for your message—more than 27,000

subscribers—20% more than our nearest competitor—all of whom directly request to receive VMSD. They include

the top 100 retailers1, the hot 100 up-and-coming retailers1 and the top 50 design firms.2

VMSD provides high-level retail executives4 who make buying decisions:76% Corporate management

10% Store planning/construction/operations/IT

5% Visual merchandising/merchandise mgmt/purchasing

5% Marketing/brand management/design/graphic design

4% Other

Increase your brand’s exposure with VMSD’s multimedia opportunities and reap the benefit of

140,000 combined touchpoints.

PRINT 83,700 TOTaL reach / 27,064 subscribers1 / 56,700 pass-alongVMSD subscribers on average pass their magazine along to 2.1 additional people—this means your advertisement in VMSD reaches an extra 56,700 potential buyers.

ONLINE

34,000+ monthly visitsVMSD.com is the leading B2B web site among retailers and designers in the U.S. and around the world with 34,000+ monthly visits.2

162,000+ page views / 4.7 pages viewed per visit / 65% are new visitors / 185-country reach (2/3 of the visits come from the United States)

E-NEWSLETTER

IRDC

SOCIAL NETWORKING

1 Calculations made by VMSD based on ttl. qual. circ. of 27,064 [3A. Retailers 18,653] as filed in the 12/08 (November issue) ABC Publisher's Statement

2 Google Analytics, January through June 2009

hundreds of top-level retail design professionalsVMSD’s International Retail Design Conference brings together a dynamic, captivated group of retail design professionals for an intimate gathering. As a sponsor, you’ll make lifetime contacts and build relationships leading to sales opportunities.

TRADE SHOWS

5,500 bonus distributionYour reach extends to thousands of show attendees. Bonus distribution of VMSD typically takes place at:

GlobalShop / The NADI Retail Design Collective Show / NeoCon / Lightfair / A.R.E. Convention / Surfaces / Digital Signage Expo / Greenbuild International Conference / International Retail Design Conference

19,000+ weekly recipientsThe Retail Pulse e-newsletter showcases timely news, trends and information. Your ad reaches motivated retailers and designers seeking new products and inspirational ideas each week.

a growing communityVMSD and IRDC each have a presence on LinkedIn, Facebook and Twitter, connecting retailers, designers and vendors all over the world. As social networking among our audience increases on these platforms, users will review VMSD and IRDC communities for timely news, products and, ultimately, lifetime networking.

The Power of 140,000

VMSD reaches the Top 100 retailers*

Walmart

Kroger

Costco

Home Depot

Target

Walgreens

CVS Caremark

Lowe’s

Sears Holdings

Best Buy

SuperValu

Safeway

Rite Aid

Macy’s

Publix

McDonald’s

Ahold USA

Delhaize America

Amazon.com

TJX

J.C. Penney

7-Eleven

Pilot Travel Centers

Kohl’s

Alimentation Couche Tard

H.E.B.

Gap

Meijer

Staples

Toys “R” Us

Love’s

Dell Global Consumer

Yum! Brands

Valero

Dollar General

Starbucks

Office Depot

BJ’s Wholesale Club

Apple Stores/iTunes

A&P

Limited Brands

The Pantry

Army Air Force Exchange

GameStop

Quik Trip

Nordstrom

RaceTrac Petroleum

Whole Foods Markets

Travel Centers of America

Menard's

Winn-Dixie Stores

QVC

Darden Restaurants

Bed Bath & Beyond

Dillard’s

Family Dollar

Giant Eagle

Verizon Wireless

Aldi

AutoZone

Ross Stores

Hy-Vee

Defense Commissary

Albertsons

Blockbuster

Foot Locker

Advance Auto Parts

Barnes & Noble

Save Mart

PetSmart

AT&T Wireless

Trader Joe’s

Sherwin-Williams

Wegmans Food Markets

Big Lots

Dollar Tree Stores

Casey’s General Stores

Neiman Marcus Group

Luxottica Retail

Susser Holdings

RadioShack

Dick’s Sporting Goods

Sheetz

WinCo Foods

OSI Restaurant Partners

OfficeMax

Bass Pro Shops

Michaels Stores

Roundy’s Supermarkets

Stater Bros. Holdings

Harris Teeter

Raley’s

Brinker International

O’Reilly Automotive

Burlington Coat Factory

Abercrombie & Fitch

Belk

Collective Brands

Wawa

Williams-Sonoma

*Compiled by the National Retail Federation and published in Stores magazine

Today’s Decision Makers

VMSD updates its database on a continual basis. Our commitment to ensuring up-to-date

information allows your advertising message to reach the most current and important

decision makers in the retail industry.

VMSD’s magazine, web site, events and competitions are

committed to providing retail professionals with the most

up-to-date, innovative retail design ideas and industry

news—and to do so in a way that inspires, challenges and

motivates. VMSD celebrates the art and science of retail

design, drawing on 140 years of history serving

this market.

The VMSD Brand Mission

editorial 2010

Editorial Calendar

JANUARYThe Buyers’ Guide Issue

11.19.09 Reservations

12.03.09 Materials Due

Features• Buyers’ Guide: The industry’s best supplier resource

• Retail Design Firm Resource Guide

• Special Report: Top Trends on the Horizon

FEBRUARY



Features• Annual Design Firm Survey

• The Season’s Best Holiday Windows

• Review: Retail Design Collective Show

Product Focus• Flooring and Materials

Bonus distribution• Surfaces - Las Vegas

MARCHThe GlobalShop Issue



Features• Exclusive coverage: Retail Design Institute Store Design Awards

• Sector spotlight: Banking and Financial Services

Product Focus• GlobalShop exhibitors: fixtures, lighting, flooring, digital media, signage and graphics, mannequins and forms

Bonus distribution• GlobalShop - Las Vegas

APRIL



Features• The Year’s Biggest Mannequin Trends

• Sector spotlight: Grocery

Product Focus• Signage and Graphics

Bonus distribution• FMI - Las Vegas

JULYThe Visual Issue



Features• The VMSD International Visual Merchandising Competition

• Sector spotlight: Pet Care

• Annual Visual Trends Report

Product Focus• Props and Decoratives

AUGUST



Features• Toronto Retail Showcase

• Sector spotlight: Apparel

Product Focus• Mannequins and Forms

SEPTEMBER



Features• The VMSD Retail Renovation Competition

• IRDC Preview

• Sector spotlight: Department Stores

Product Focus• In-store Technology

• Lighting

Bonus distribution• VMSD’s International Retail Design Conference - Toronto

OCTOBERThe IRDC Issue



Features• The VMSD/Peter Glen Retailer of the Year

• Retailing Abroad: Trends and Challenges

Product Focus• Surfacing

• Furniture

Bonus distribution• VMSD’s International Retail Design Conference - Toronto

in every issue of VMSD magazine

CaSe StUdieSYou’ll see reports of the latest, biggest and most innovative retail launches and renovations.

VMSD SHoWrooMOur beautifully designed product section zeroes in on the best new product trends targeting all sectors of retail.

iNdUStrY treNdSRead in-depth reports and insight on the “hot” and “now.”

Editorial Calendar

MAY



Features• What’s Next in Lighting?

• A.R.E. Store Design Winners

Product Focus• Lighting

Bonus distribution• Lightfair - Las Vegas

JUNEThe Store Fixture Issue



Features• Special Report: Fixture Trends

• Annual Fixture Industry Survey

• A.R.E.’s Best Fixtures of the Year

Product Focus• Fixtures

Bonus distribution• NeoCon - Chicago

• A.R.E. Convention

VMSD Columns and regular FeaturesNEW! 2-MiNUte toUrTake a virtual whirlwind tour of the retail scene in a different part of the world every month. In an easy-to-digest format, we lay out the facts, figures, challenges and opportunities you need to know for that market.

NEW! deSiGN detailSAn extreme close-up of one showstopping project. We zoom in on, and deconstruct, the visual details that make this retail effort a winner.

SeCtor SPotliGHtNow running as a recurring feature, Sector Spotlight will report on a specific retail segment (grocery, department stores, apparel, etc.) and delve into the design, product and business trends in that sector.

ProBleM/SolUtioNEach installment looks at one retailer’s specific sourcing challenge, then reveals how it went about solving that problem with the right products and materials.

CreatiVe KiCKStartSThis fun and inspiring column provides creative boosts to keep designers and visual merchandisers at the top of their game.

Special issuesJaNUarY / VMSD BUYerS’ GUideYou can’t afford not to be part of the industry’s most comprehensive resource for retailers and design firms seeking suppliers for their projects. Our readers refer to this highly anticipated issue all year long. As a bonus, this issue contains our Retail Design Firm Resource Guide.

JUNe / tHe Store FiXtUre iSSUeFixture and fixture components are the products most frequently specified by our subscribers — and they’re unique to the retail industry. The June issue includes our Fixture Manufacturer Resource Directory, plus the results of our Retail Fixture Survey.

NoVeMBer / tHe GreeN iSSUeThis special issue will take an in-depth look at retailers who’ve adopted green initiatives and are taking sustainable design to the next level. It will include everything from green design trends to products and materials that are praised for their eco-friendly features.

NOVEMBERThe Green Issue



Features• Green Retail Trends

• Bonus Section: The Retail Design Collective Show Directory

Product Focus• Green products: lighting,

flooring, materials, fixtures

Bonus distribution• Greenbuild International

Conference and Expo - Boston

DECEMBER



Features• The Best of New York

• Retail Risk-Takers: The 10 Boldest Moves of 2010

Product Focus• Best New Products of 2010

Bonus distribution• The Retail Design Collective Show - New York

Note: Editorial calendar subject to change at the Publisher’s discretion. Please contact your account manager for the latest updates.

Get PublishedIf you have products, projects or industry news you’d like to be considered for editorial coverage, see the following contact information. If you’re targeting a specific issue, keep in mind that we compile issues three to four months in advance of the publication date. Please also note that advertising in VMSD does not guarantee editorial inclusion.

The VMSD Editorial Advisory Board is a dynamic group of corporate-level executives

actively engaged in the content and direction of VMSD’s magazine, web site and events.

Powerful Retail Leaders

BeVaN BloeMeNdaalSenior Director, Global Creative ServicesTimberland

riCK BUrBeeCreative DirectorSears Holdings Corp.

MaX CarMoNaSenior DirectorMcDonald’s USA

KeN CHaNCeDirector, Construction and Store DevelopmentThe Finish Line Inc.

tiM CoXDirector, Creative ServicesPublix Super Markets

Matt daViSoNDirector, Store Design and PlanningKohl’s Department Stores

aaroN dUNCaNCreative Director and Senior VP, Licensing GroupPlayboy Enterprises

liNda FarGoSenior VP, Fashion Director and Store PresentationBergdorf Goodman

JaSoN FloYdDirector, Store DevelopmentGameStop Inc.

aMY GarriGaNVP, Brand DevelopmentFamily Christian Stores

BetH HarlorAssociate Director – CBDi Design Procter & Gamble

JaCK HrUSKa Executive VP, Creative ServicesBloomingdale’s

ViCtor JoHNSoNDirector, Store EnvironmentWhite House | Black Market

JeFFreY KeYStore Environment Manager - Store PlanningLowe’s Companies Inc.

lYNN KNUtSoNVisual Merchandising Program ManagerHarley-Davidson

Jadz KUtaCreative ServicesNeiman Marcus

SHaroN leSSardVP, Store DesignSuperValu Inc.

daVid liddleDirector, Visual MerchandisingApple

daVe liNdSeYVP, Store PlanningNordstrom

KareN MeSKeYDivisional VP, Store Design and PlanningMacy’s

daVid MilNeDirector, International Store DesignStarbucks Coffee Co.

JoSe raUl PadroNSenior Visual ManagerGodiva Chocolatier

traCeY PeterS National Visual and Merchandising ManagerHolt Renfrew

StePHaNie PiCoNeDirector of Visual/MarketingIZOD Retail

KeN PraYDirector, Store DesignThe Kroger Co.

reGiNaldo reYeSSenior Design LeadTarget

toNi roellerSenior Director, Design & ExperienceBest Buy

CHriStiNe rUSSoVP, Store Design and Group DevelopmentKenneth Cole Productions

MiCHael terSiGNiVP, Store DevelopmentErmenegildo Zegna

JaN triBBeYVP, Store Design & Construction Victoria’s Secret StoresLimited Brands

PariSa zaNderDirector, Worldwide Visual Merchandising, Store DesignMicrosoft

retailers

MiCHael BodziNerPrincipalGensler

CHriStiaN daVieSVP, Managing Creative DirectorFRCH Design Worldwide

SteVeN derWoedSenior VP and Managing DirectorCallison RYA Studio

Peter diXoNSenior Partner, Creative DirectorProphet

BrUCe dYBVadPresidentInterbrand Design Forum

leS HiSCoeVP, Retail GroupShawmut Design and Construction

daVid HoGreFeManaging DirectorFitch

JeFFreY HUtCHiSoNPresidentJeffrey Hutchison & Associates

daVid KeProNStudio Principal, Store DesignLittle

daVe NelSoNVP, Client StrategyJGA

tara o'NeilChief Creative OfficerPerennial Inc.

SVeN PaVliKCEO/PartnerPavlik Design Team

diaNe PerdUK raMBoExecutive VP, Creative DirectorBig Red Rooster

lee PeterSoNVP, Creative ServicesWD Partners

BriaN SHaFleYPresidentChute Gerdeman

raNdall StoNeSenior PartnerLippincott

raCHel zSeMBerYAssociateBergmeyer & Associates

design Consultants

Mary Scoviak Senior Editor [email protected]

NeW ProdUCt aNd iNdUStrY NeWS releaSeS

anne diNardo Managing Editor [email protected]

CaSe StUdieS aNd ColUMN ideaS

Reach a Targeted Community of Retailers and Designers

e-marketing opportunities 2010

VMSD.com is the most preferred business-to-business

web site among retailers and designers. Executives and

buyers in the retail community search the site daily for

timely information and products. Retail designers and visual

merchandisers look to the site for ideas and inspiration

– 76% of users visit the site to view retail projects.*

Secure a profitable online presence using VMSD.com’s

targeted advertising programs, designed to enhance your

integrated marketing strategies.

*2009 VMSD User Survey

exclusive Channel sponsorshipExclusive Channel Sponsorship allows the most comprehensive advertising opportunity on VMSD.com. Sponsorship features exclusive advertising on pages in the sponsored channel, plus a run-of-site banner for site-wide exposure.

Included with each sponsorship:• Large leaderboard banner (728x90 pixels) appearing at the

top of all sponsored channels. Sponsor may rotate up to five different animated banners at any time in this position.

• Additional standard banner (468x60 pixels) in sponsored channel.

• Sponsor logo (180x150 pixels) and up to 10 text links OR a full medium rectangle banner (300x250 pixels) in the channel sponsor position.

• One standard banner (468x60 pixels) additionally placed as a VMSD.com run-of-site banner.

$16,800/year$1,450/month

Banner adsYour ad rotates through all available pages, including the home page, Design Galleries, Hot Topics, Careers, Search and other prominent, high-traffic areas.

sponsored LinksPlace your link and one line of descriptive text at the bottom of pages throughout vmsd.com.

$1,200/six months

Web Display Advertising

VMSD realizes that the one-size-fits-all media days are over. We will create a custom

program for you to reach your target market and achieve your marketing goals.

Contact your account manager today to get the conversation started.

1x 6x 12x 24x 36x 48x 60x

primary $595 $560 $525 $490 $455 $420 $395

secondary $395 $370 $345 $320 $295 $270 $250

announcement ListSend an exclusive full-color HTML e-mail to thousands of VMSD.com members who have directly requested product, tradeshow and other information related to design.

$1,250/per use

NEW! market showroom product e-newsletterReach thousands of VMSD.com members with this new format featuring promotional product announcements. Multiple products are presented in each e-newsletter and will be distributed throughout the year. Great for pre-show marketing, product launches and re-introducing a brand for top-of-mind awareness.

E-mail Advertising

standard Banner 468 x 60 pixels $400/month

Wide skyscrapers 160 x 600 pixels $1,000/month

Leaderboard Banners 728 x 90 pixels $1,250/month

medium rectangle 300 x 250 pixels $1,400/month

Business-to-business web sites are

popular search vehicles. More than

2/3 of executives spend about 2.5

hours, per week, seeking products and

information within them.

Source: American Business Media, prepared by Harris Interactive Inc.

New Marketing Opportunities

Webinars VMSD now offers webinars customized to your needs. From single-sponsor webinars with content you provide, to highly visible placements in content programmed by our staff, these webinars are designed to keep your prospects up-to-date with the latest technologies, trends, materials and other innovations in the industry. A variety of sponsorships are available. Contact your account manager for details.

podcastsOur Digital Audio Q&As create a professional interview about your products and services. A simple 30-minute phone conversation can be transformed into an engaging interview targeting your key audience. An editor with an industry background conducts the conversation and edits it to express your point clearly and concisely. The Q&A will be promoted through the VMSD Retail Pulse, posted on vmsd.com for one year and made available for use on your own site.

$2,995 podcast (audio only)$4,995 podcast with images

VMSD retail pulse e-newsletter sponsorshipReach VMSD.com members directly by sponsoring VMSD’s Retail Pulse, our popular and informative weekly e-newsletter that recaps the week’s retail news headlines.

E-mail Advertising

12

3

4

1x 6x 12x 24x 36x 48x

$1,250 $1,150 $950 $850 $750 $650

1 Primary Sponsor / Skyscraper / 120 x 600 pixels

1x 6x 12x 24x 36x 48x

$625 $575 $525 $475 $425 $375

2 Secondary Sponsor / Standard Banner / 468 x 60 pixels

1x 6x 12x 24x 36x 48x

$350 $325 $300 $275 $250 $225

3 Standard Banner / 468 x 60 pixels

1x 6x 12x 24x 36x 48x

$600 $550 $500 $450 $400 $350

4 Headlines Section Sponsor / Square Button / 125 x 125 pixels

Who they are

58% of VMSD.com visitors are upper-level decision makers: president, owner, principal, director, manager, purchasing

42% of VMSD.com visitors are involved in store planning, visual merchandising, store design, construction and marketing and branding

Where they work

75% work at the headquarters/main office of the organization

25% are sole proprietors or work at the division, regional and store levels

How they use itTop five reasons industry professionals look to VMSD.com:

76% View new retail projects 71% Read News of the Day 42% Research new product information 40% Search for products and vendors 26% Search the Retail Designers List

Why they visitTop five reasons respondents visit an industry web site:

79% Read industry news77% Research store design projects 63% Research new products 48% Source new manufacturers and distributors47% Research shows and conferences

Online User Profile

What they buy

93% approve or specify purchasing

... and, what they intend to purchase in the next 12 months:

The proof is in the numbers. VMSD.com attracts an active group of high-caliber industry

professionals—with buying power.

Architectural/Building Components 35.2%

Audio/Visual Systems 25.8%

Ceilings 23.9%

Construction/Installation Services 24.5%

Customer Amenities 14.5%

Decoratives and Props 42.1%

Design Services 17.6%

Digital Signage 25.2%

Event Attendance 14.5%

Fixtures: Custom 39.6%

Fixtures: Specialty 35.2%

Fixtures: Stock 35.2%

Flooring 42.1%

Furniture 34.6%

Hardware/Components 30.2%

Lighting 49.7%

Mannequins and Forms 27%

Materials 34.6%

Packaging 26.4%

Safety and Security 14.5%

Signage/Graphics 51.6%

Software 9.4%

Wallcoverings 32.7%

Profit with Print Advertising

Trade-publication advertising is the most important

aspect of advertising. Buyers consistently and

overwhelmingly rank it as their #1 source for information

about products, services and suppliers.*

*Based on Simmons Market Research

Print rate card / sPecifications / contacts 2010

Print Advertising Display Rates

commissions and discountsBlack and White ratesSubtract $1,200 from the four-color display rate. (Does not apply to Product/Service Showcase.)

corporate/combination discountsAdvertisements placed in other ST Media Group International products apply toward frequency rates in VMSD.

agency commissionIf paid within 30 days, a 15% discount is provided to recognized advertising agencies with a satisfactory credit rating.

cover, Premium Position and insert ratesContact your VMSD account manager for complete information.

Half-Page island Position ratesAvailable for half-page vertical ads only and at a 15% premium over black & white page rates.

Bleed PagesBleed pages incur no additional charges. Bleed ads are accepted for spreads and full-page ads.

rate card 54 Product/service showcase addesign your own adAd must fit in a finished space of 2.1875" x 4.375".

Provide as a digital file (requirements are detailed on the right).

We design your adProvide us with one product shot as a digital file (digital pictures need to be 300 DPI and sized to 2¼" x 2½").

We also need up to 75 words of ad copy, which includes your contact information.

additional infoAll ads are printed four-color.

See display rate chart for pricing.

Integrate your print advertising with our e-marketing opportunities and create a customized program to fit your marketing needs. See our e-marketing opportunities section for additional rates and specifications.

Effective with the January 2010 issue.

1x 3x 6x 9x 12x 18x

full Page $7,369 $6,496 $6,021 $5,866 $5,603 $5,323

2/3 Page $6,135 $5,437 $5,057 $4,933 $4,722 $4,499

1/2 Page $5,333 $4,748 $4,430 $4,326 $4,150 $3,963

1/3 Page $4,284 $3,848 $3,610 $3,533 $3,401 $3,262

1/4 Page $3,822 $3,451 $3,249 $3,183 $3,071 $2,952

Product/service showcase* $1,400 $1,350 $1,300 $1,250 $1,200 $1,100

four-color rates/12 Monthly issues

*Note: Product/Service Showcase ads are non-commissionable and do not earn frequency discounts for display advertising.

Live area / We trim to 8" x 10.875"

Live Matter / Text and any graphics that should not trim must be at least ¼ in. from the trim.

Bleed / At least 1⁄8 in. bleed over trim on all sides.

spreads / Live matter must be at least 3⁄8 in. from gutter.

digital file requirementsAcceptable file formats are EPS, TIF or PDF-X1a.

No application files will be accepted.

We work in a Macintosh format.

All images used in design must be 300 DPI.

All color images must be CMYK. If you wish to use PMS or spot colors, notify your account manager, as additional charges will be applied.

insertsFurnished by advertiser; subject to prior approval by publisher. Contact your account manager or call 800.925.1110 / 513.263.9392 three months in advance of publication for specifications, quantities and costs.

digital file submission ProceduresWeb-enabled upload / Visit our upload link to send your files electronically at http://upload.stmediagroup.com. It is fast, easy and convenient. Just follow the three simple steps. After your upload is complete, the production coordinator will be contacted via e-mail when your file has arrived.

Mail / You can send your digital files via CD or DVD to VMSD magazine, Attn: Tricia Houston, 11262 Cornell Park Drive, Cincinnati OH 45242.

Ad Material specifications

VMSD is printed on web-offset presses and is perfect bound. All display advertising

rates are based upon the client or agency furnishing compliant digital files and a

SWOP-certified color proof. Furnished materials should be manufactured in accordance

with SWOP standards. Information on SWOP can be found at www.swop.org.

ad deadlinesThe Ad Materials Deadline dates are below. If ad copy is not furnished by ad material deadline, the last approved advertisement will be inserted regardless of size. If we do not have previous material, we will then fill the space.

sPace MateriaLs cLosing due

JAN 11.19.09 12.03.09

FEB 12.17.09 01.05.10

MAR 01.25.10 02.04.10

APR 02.22.10 03.04.10

MAY 03.19.10 03.31.10

JuN 04.22.10 05.04.10

JuL 05.21.10 06.03.10

Aug 06.18.10 06.30.10

sEP 07.22.10 08.03.10

OCT 08.20.10 09.01.10

NOV 09.20.10 09.30.10

DEC 10.21.10 11.02.10

Full Page8" x 10.875"(If ad bleeds, add .125" beyond trim on all sides.)

2/3 V4.5625" x 10"

1/3 V2.1875" x 10"

1/2 Island4.5625" x 7.5"

1/2 H7" x 4.875"

1/3 H4.5625" x 4.875"

1/2 V3.25” X 10”

1/4 V3.25” X 4.875”

Cancellations are not accepted after closing date.

DONNA MCKERROW

O: 770.650.8233 ext. 339 C: 770.527.5218 F: 678.336.5935 [email protected] Territory: Western U.S. and Canada

JILL VICKERMAN

O: 678.296.8395 F: 678.261.1745 [email protected] Territory: Eastern U.S. and Canada

PATRICIA IANNELLI

O: (+39) 0332.240285 F: (+39) 0332.280900 [email protected] Territory: International Accounts

ST Media Group offers

multimedia solutions that

successfully connect buyers

and sellers. The parent

company of VMSD serves worldwide visual

communicators in the graphics- and design-related

industries with additional trade publications:

Account Managers and Territories Family of Products

Production Contact

TRICIA HOusTON

O: 513.263.9392 F: 513.744.6992 [email protected]

DEsIgN gROuP

Our experienced team of account managers

will help you optimize your marketing efforts.

sIgNAgE AND gRAPHICs gROuP

Make the Right Retail Connections

Relationships mean everything in today’s competitive

landscape. No event in the retail design industry is better

suited for building long-lasting business relationships with

industry leaders than IRDC.

The InTernaTIonal reTaIl DesIgn ConferenCeOctober 13-15, 2010 | The Westin Harbour Castle | Toronto, Canada

presented by

October 13-15, 2010

The Westin Harbour Castle | Toronto, Canada

Make contacts. Build relationships. grow sales.

We understand that these are your main objectives for sponsorship at the tenth annual International Retail Design Conference (IRDC), presented by VMSD magazine.

As event producers, we deliver the best environment in which to accomplish these goals. IRDC is the premier education and networking event in the retail design industry.

Top retailers, the leading design firms, and consumer products manufacturers gather for three days of learning, networking, and fun—a winning combination that attracts top-level decision makers. No other event provides the same level of intimacy or the same great sponsor benefits as IRDC.

A sAmpling of pAst iRDC AttenDees:

Ann Taylor | Apple, Inc. | AT&T Mobility | Aveda Corporation | Bass Pro Shops | Bath & Body Works | Best Buy Co., Inc.Borders Group Inc. | Brookstone | Church’s Chicken | The Coca-Cola Company | The Container Store | CVS/Pharmacy | Dr. Marten’s Retail | Eddie Bauer | Everything But Water | Family Christian Stores | FITCH | Fossil, Inc. | FRCH Design WorldwideGameStop | Gap, Inc. | Guess? Inc. | Harley-Davidson Motor Company | The Hershey Company | Home Depot | IKEAJ.C. Penney | Kenneth Cole Productions, Inc. | Kohl’s | Kroger | Levi Strauss & Co. | Limited Brands | LittleLowe’s Companies Inc. | Lucky Brand Jeans | Macy’s Inc. | Microsoft | Neiman Marcus | Nike, Inc. | Nordstrom | Old NavyProcter and Gamble | Publix Super Markets, Inc. | Staples | SuperValu Inc. | Target | The Finish Line, Inc. | TimberlandWalmart | White House | Black Market | Yankee Candle Company | Yum Brands, Inc.

IrDC sponsorship offers unique advantages over other industry events.

Unlimited contactsAt IRDC, you will have multiple opportunities in intimate settings to network not only with our Editorial Advisory Board (many of the most influential buyers in the industry), but also with hundreds of other top-end buyers.

all inclusiveAll VMSD advertisers are welcome to participate (three page minimum).

Cost effectiveSponsorships provide excellent exposure and attendee access without the need for an expensive booth.

Valuable investmentYou’ll spend three quality days with powerful specifiers that purchase for an average of 943 store locations, as well as contract designers who specify millions of dollars of products annually. Plus, you’ll receive access to the complete database of all who attend.

sponsorship detailsCall Chris Lyons at 610.296.3001, ext. 100, or visit irdconline.com.

The Power Behind the Brand

Documents

Transcript of The Power Behind the Brand