Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
38
The Secrets Behind Great Relationships
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21-Oct-2014 -
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Technology
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In today’s media landscape, brands and bloggers are pretty much inseparable. More often than not, they make a great team and work together to tell great stories. However, there are some situations where the relationship is more like oil and water as opposed to a happy marriage. Michelle Gilbert (Public Relations Manager for Verizon Wireless in Michigan, Indiana and Kentucky) and I have worked with numerous bloggers throughout the country. Over the course of several years, we've built many fantastic, long-term relationships with individuals covering a variety of verticals and topics. We've also experienced their fair share of cringe-worthy scenarios. This talk, delivered at the 2013 Mitten Moms Conference, was focused on sharing stories of blogger relationships through the lens of the brand.
Transcript of Happy Brand. Happy Blogger - The Secrets Behind Great Relationships
The Secrets Behind Great Relationships
WELCOME! From Michelle and
Brandon
We’ve worked with all types of bloggers across the U.S.
What makes an ideal partner?
Engaging Stories
Consistent Content
Clear Purpose
QUALITY QUANTITY
The majority of our blogger relationships are great
Others simply haven’t worked out
How can you build awesome relationships
with brands?
1 UNDERSTAND THERE IS
GIVE AND TAKE
STAY TRUE TO YOUR WORD
2
Hitting DEADLINES
Returning PRODUCT
Sharing CONTENT
COME TO THE TABLE WITH IDEAS
3
KNOW WHAT MAKES US HAPPY
4
What does
SUCCESS look like?
TRANSPARENCY IS KEY
5
Compensation requirements and disclosures should be crystal clear
Ask for support or guidance when necessary
KNOW WHEN TO SURPRISE AND DELIGHT
6
PROTIP: Marketing & PR often run very different programs
MARKETING
CAMPAIGN DRIVEN
START CAMPAIGN END CAMPAIGN
PUBLIC RELATIONS
RELATIONSHIP DRIVEN
CREATE ONGOING OPPORTUNITIES
Here are some of our favorite stories
The Gadgeteer
Cris Goode
Jackie Harper
Marybeth Feutz
Now you know our secrets
1 UNDERSTAND THERE IS GIVE AND TAKE
4 KNOW WHAT MAKES US HAPPY
2 STAY TRUE TO YOUR WORD 5 TRANSPARENCY
IS KEY
3 COME TO THE TABLE WITH IDEAS
6 KNOW WHEN TO SURPRISE AND DELIGHT
THE SECRET TO GREAT RELATIONSHIPS
Photo Credits Photos Selected Under Creative Commons
I will follow you into the dark: http://www.flickr.com/photos/tranbina/4605388964/in/photostream/ Hold Me: http://www.flickr.com/photos/alwaysbecool/3034148633/in/photostream/
Old License Plate Map: http://www.flickr.com/photos/kelloggphotography/418459742/sizes/l/in/photostream/ Apples & Oranges: http://www.flickr.com/photos/automania/126698126/sizes/o/in/photostream/
Old Couple: http://www.flickr.com/photos/adwriter/257937032/sizes/o/in/photostream/ Friendship Bracelets: http://www.flickr.com/photos/amandavenner/4939925977/sizes/l/in/photostream/
Wonka Bar: http://www.flickr.com/photos/left-hand/8732145472/sizes/l/in/photostream/ Full of Ideas: http://www.flickr.com/photos/cayusa/981372736/sizes/l/in/photostream/ Campfire: http://www.flickr.com/photos/suckamc/3551638908/sizes/l/in/photostream/
Happy President’s Day: http://www.flickr.com/photos/cayusa/2276783536/sizes/l/in/photostream/
THANK YOU! Michelle Gilbert - @VZWMichelle
Brandon Chesnutt - @bchesnutt
