The pitch pp
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Transcript of The pitch pp
Who are we?O An advertising company O Specialises in helping new companies O Advertise products in a unique wayO Founded in DecemberO Creative director: Georgia RTO Art director: Matt HolleyO Cinematographer: Josh BrownO Sales Director: Lily Curtis
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Jeto
O Ĵeto- Means release in Esperanto.O Links to the idea of ‘releasing your
inner champion’ (Our products slogan)
O Our slogan helps to relate the product to our target audience.
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O The water will be sourced from the rivers of Monte Titano (a mountain of the Apennines and the highest peak in San Marino- Esperanto speaking)
San Marino river
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Final Logo/ Slogan
• Red/Blue colour theme: blue links to water. Red is a good contrasting colour. Both are bold, energetic and bright colours.
• The font used is simple but effective as it allows the audience to read it clearly.
• The logo features a cartoon of a sportsman/athlete and this links back to our target audience of sports enthusiasts.
• The slogan relates to not only the meaning of the product name but also to our target audience.
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Marketing Campaign
O Free water at smaller sporting events then
O Tour De France O Rugby World cupO London MarathonO Olympics/ Paralympics
Print adverts in the underground- spread awarenessMagazine adverts- men’s health etc
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