The People's Superhero - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15
6
COMMUNITY-DRIVEN STORYTELLING FOR THE SNAPCHAT GENERATION
Transcript of The People's Superhero - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15
COMMUNITY-DRIVEN STORYTELLING FOR THE SNAPCHAT GENERATION
IT TAKES A THOUSAND
VOICES TO TELL A SINGLE
STORY
Total Views: 60 Million
Impressions: 1.5 Billion
Engagements: 30.1 Million
Engagements per week:
700K
Zero-distancing via Snapchat
29 Influencers +!
11 Million Views+
100M Impressions
Harness Influencers’ Fans
INSPIRED BY @SUMMERBREAK’S SNAPCHAT SUCCESS
STARRING:
3 EPISODES A WEEK
8 WEEKS
186,544 FOLLOWERS
3.2M VIEWS
73% COMPLETION RATE
WHAT IS SNAPPERHERO?
146M IMPRESSIONS
3 TAKEAWAYS
CO-CREATE SOMETHING INFLUENCERS LOVE
GROW AND ACTIVATE FANS BEFORE LAUNCH
INVEST IN COMMUNITY-DRIVEN STORYTELLING
