Digiday Mobile LA Agenda
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Transcript of Digiday Mobile LA Agenda
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Network: digiday
Pw: Mobclix
Network: digiday
Pw: Mobclix
Wi-Fi sponsored by:
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We're tweeting live!
Join the conversation on Twitter:
@Digiday
We're tweeting live!
Join the conversation on Twitter:
@Digiday
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The Brand View: Mobile As Marketing Force
Moderator: Brian Morrissey, Editor-in-Chief, Digiday @bmorrisseySpeaker: Rob Roy, VP & GM of e-commerce, Time Warner Cable
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The iPad Do-OverModerator: Jack Marshall, Mobile Editor, Digiday @jackmarshall
Panelists:
Sean Atkins, SVP of Digital Media, Discovery @atkinssean
Paul Bremer, Chief Revenue Officer, Rhythm NewMedia
Pat McCormack, VP of Mobile Sales and Strategy, Weather Channel
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Netbiscuits Dialog: Beyond App-Only Mobile Strategies
Moderator: Brian Morrissey, Editor-in-Chief, Digiday @bmorrissey
Speaker: Craig Besnoy, Managing Director-North America, Netbiscuits@Netbiscuits
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Buyers Speak Out
Moderator: Sean X, Founder & Difference Maker, SXC Marketing @seanxPanelists:Cass Baker, EVP, Leapfrog Online Vik Kathuria, Managing Partner & EVP, Mediacom InteractionAngela Steele, CEO, Ansible @ansiblemobile
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Lunch Workshop with Dataxu: Cracking the Mobile Code
Moderator: Drew Carter, Managing Director, Alix Partners
Speakers:Lara Mehanna, GM Mobile, DataXu @DataXuVictor Milligan, CMO, Nexage @Nexage
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Hypebusters: Beware of Mobile Pixie Dust
Matt Szymczyk, CEO, Zugara @KobraKai
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Fireside Chat: What Publishers Can Learn from GamingModerator: Jack Marshall, Mobile Editor, Digiday @jackmarshallPanelists: Chris Cunningham, CEO, Appssavvy @chrisappssavvyBrian Wong, CEO, Kiip @brian_wong
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Debate: Mobile is a Privacy Time Bomb
Moderator: Sean X, Founder & Difference Maker, SXC Marketing @seanxDebaters: Chris Babel, CEO, TRUSTe @TRUSTeLeslie Dunlap, VP, Privacy, Policy and Trust, Yahoo
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Pecha Kucha PresentationEngage Users Before a Click
Speaker: Sunayana Bedi, VP Business Development, GoldSpot Media
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Creative Sandbox: The Best in Mobile
Moderator: Jack Marshall, Mobile Editor, Digiday @jackmarshallPanelists: Dylan Schwartz, Creative Director, Saatchi & Saatchi, LAPeter Reid, Creative Director, HUGE, LA @ourcommon
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