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The Overuse of Packaging for Food Products

Courdier Julien – Loutfi Christine – Guillaume Mélody – Kotler Vivien – Doyen Pascal – Coscat Stephanie

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Introduction

I – Definitions and Marketing concept

II – The impact on the environment

III – Some examples

Stephanie

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Definitions and marketing concept

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Definitions and marketing concept

Stephanie

What is packaging? - Is it useful or is it a marketing concept?

Packaging : Containing every unit (pot of yoghourt), cardboard, and packaging distribution

Technical functions:

•Protection and preservation of the product•Handling and transport•Ergonomic•Be attractive•Information

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We can define it ( enleve is) as a process of communication and signification.

A lot of brands play with the esthetic or with the form of the product.

Stephanie

Definitions and marketing concept

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Definitions and marketing concept

Stephanie

One issue of packaging is the cost. In fact, 20% of the price of a product is composed of packaging.

Do we really need all this stuff?

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Definitions and marketing concept

Mélody

Is packaging useful?

It supplies different information:

Brand

Ingredients

Information:

8Mélody

Packaging is used by companies in order to:

Attract a particular group of people

Differentiate brands

Definitions and marketing concept

Catch the eye and draw the attention:

Seduce the consumer

9Mélody

Finally, packaging is designed in order to:

Definitions and marketing concept

Ergonomics:

Be easy to use

Protect and preserve the product

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Packaging and Ecology

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Packaging and Ecology

Julien

Color Type Waste Treatment Type

  Green Glass (bottles, jars) Recyclable

  blue Newspapers, directories, magazines, leaflets Recyclable

  YellowEmpty plastic packaging (in France, only bottles and jars), metals, cardboard

Recyclable

Black Organic waste, food waste (e.g. composting) Recyclable

  Brown Waste that can’t be recycled Not recyclable

  Red Waste that can’t be recycled Not recyclable

  Orange Packaging and plastic bottles only Recyclable

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Packaging and Ecology

Julien

New vision of the life cycle of the product and its packaging:

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Packaging and Ecology

Julien

The sorting of waste generates recycling

Environmental effects of recycling

Material Energy Savings Air Pollution Savings

Aluminium 95% 95%Cardboard 24% -

Glass 30% 20%Paper 40% 73%

Plastics 70% -Steel 60% -

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Packaging and Ecology

Christine

Advantages for the Ecofirms on not using or less packaging

Companies’ eco-attitude is rewarded by the states by giving them a good image so that customers will more easily trust those kinds of brands.

15Christine

Packaging and Ecology

Disadvantages for traditional on overusing packaging

Firms who do not adopt an eco-attitude will suffer on their image. Nowadays, consumers are more careful about the companies’ behavior.

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Packaging and Ecology

Some solutions to the overuse of packaging

Adopt responsible eco-consumer actionsMake users, manufactures, firms aware Buy better and use better Have an eco-design attitude

We need better actions from consumers – firms - governments …

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Packaging and Ecology

Actions:

This Year, the European Week for Waste Reduction took place from the 21st to the 29th November.

Regional Manifestations

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Examples

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Examples

Reusing of packaging

Mustard:

Plastic Bottles:

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Examples

CerealsEMPTY

Pack + Packaging

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Examples

Vivien et Pascal

Companies Examples Tetra

Pack: Combibloc:

The Body Shop:

Nature et Découvertes:

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Examples

Coffee Market

Coffee Stick:

Individuals packages

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ConclusionWe can’t delete all packaging because we need some of it, but we can ACT in order to recycle more and to avoid more pollution on the planet. It seems that we are all concerned (consumers, producers, distributors, governments, etc.). To finish, we want to say that being a consumer is also a power (the client is king), we are not forced to follow the brands, we can react by our own or together.

BECAUSE IT’S TIME