The Open Social Wiki Tweet Mashup Guide to Business
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description
Transcript of The Open Social Wiki Tweet Mashup Guide to Business
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BusinessGuide to
The
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Objectives
2 Flickr | mborowick
1. DefinitionKnowledge of what Social Media is.
2. ContextWhat Social Media means to my business.
3. ActionIdentify opportunities to use Social Media in your media mix.
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Defining Social Media
“Social media is content created by people using highly
accessible and scalable publishing technologies. At its most
basic sense, social media is a shift in how people discover,
read and share news, information and content. It's a set of
technologies, tools and platforms facilitating the discovery,
participation and sharing of content.”- Wikipedia
“Media that is created and consumed by the same audience.” - J. Loehr
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Web 2.0
Blog
Syndication
Tagging (Folksonomy)
Open Source
Experiences
Services
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Web 1.0
Personal Websites
Stickiness
Directory (Taxonomy)
Proprietary
Transactions
Applications
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Web 1.0 vs. 2.0
"What is Web 2.0, Design patterns and business models for the next generation of software" - Tim O'Reilly, 9.30.2005
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Web 2.0 & Social Media
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What Web 2.0 Means to Social Media
Media Outlets # of Platforms # of People Speed to Market
Barriers to Entry
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Forrester’s Online Participation Ladder
90 / 9 / 1
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The Changing Marketing Mix
Radio
DirectMail
BillboardsMobile
Advertising
SocialMedia
TV
OnlineAdvertising
Newspaper
MarketingPlan
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It’s About “And” vs. “Or”
PhotoSharing
Wiki
Content &Crowd-
sourcingCalendar &
Events
Video & Music
SocialNetworks
Blogs &Micro-Blogs
SocialBookmarks
SocialMedia
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Three Things You Can Do Right Now
1.Listen
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Blogs & Micro-Blogs
Push vs. Pull
Connecting
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Blogs & Micro-Blogs cont.
Personal Brand
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Blogs & Micro-Blogs cont.
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Social Networks
Sharing
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What you can do Today
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Three Things You Can Do Right Now
1. Listen Push vs. Pull Sharing Connecting Personal Brand
2.Participate
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Social Networks
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Social Bookmarks
Discovery
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Content & Crowd-Sourcing
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Content & Crowd-Sourcing
Transparency
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Photo Sharing
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Three Things You Can Do Right Now
1. Listen Push vs. Pull Sharing Connecting Personal Brand
2. Participate Discovery Transparency
3.Evaluate
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Video & Music
Approach
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Look at the Mix
It’s about “AND” vs. “OR”
.com
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Look at the Mix
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Three Things You Can Do Right Now
1. Listen Push vs. Pull Sharing Connecting Personal Brand
2. Participate Discovery Transparency
3. Evaluate Approach
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Bottom Line
Look at your organization’s objectives and those
of you customers.
The means with which to achieve them have
increased. The opportunity now is the mix.
29 Flickr | mr.schewel
