The Onion's Foolproof Guide to Branded Content
Transcript of The Onion's Foolproof Guide to Branded Content
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THE SMARTEST COMEDY AND POP CULTURE ON THE WEB
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THE ONION’S FOOLPROOF GUIDETO BRANDED CONTENT
WELCOME TO
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HOW TO DESTROY YOUREDITORIAL INTEGRITY
FOR THAT SWEET ADVERTISING MONEY
OR
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ESTABLISHED IN 1765
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JOURNALISMPRESENTING THE FINEST
HISTORY HAS EVER SEEN
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Black Guy Asks Nation For ChangeNEWS IN BRIEF • Issue 50•09
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Tiger Woods Announces Return To SexNEWS IN BRIEF • Issue 50•09
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Study: Dolphins Not So Intelligent On LandNEWS Issue 48-14
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INVENTED BRANDED CONTENTIN 1900
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T. Herman ZweibelEDITOR-IN-CHIEF, 1896-2001
“I may be a news-paper man through and through, but I still have enough sense in my 146-year-old skull to abandon some silly
centuries-old loyalty to journalistic integrity when there are spacious coffers to be stocked. May the ox of journalism always be yoked to
the cart of commerce.”
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BRANDED CONTENTWORTHY OF THE ONION INC NAME.
WE MAKE
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“HOW CAN I AVOID DOING SHITTY BRANDED CONTENT?”
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LET THE FUNNY PEOPLE BE FUNNY.
#1
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CRAPPING YOUR PANTS IS A GOOD THING.
#2
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DON’T MAKE A COMMERCIAL.
#3
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NO, SERIOUSLY. DON’T MAKE A GODDAMNED COMMERCIAL.
#4
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KNOW WHEN TO USE THE GREATEST WORDS IN THE ENGLISH LANGUAGE:
#5
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KNOW WHEN TO USE THE GREATEST WORDS IN THE ENGLISH LANGUAGE:
#5
BROUGHT TO YOU BY
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BE IN ON THE JOKE.
#6
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1. LET THE FUNNY PEOPLE BE FUNNY.
2. CRAPPING YOUR PANTS IS A GOOD THING.
3. DON’T MAKE A COMMERICAL.
4. SERIOUSLY, DON’T MAKE A GODDAMNED COMMERCIAL.
5. KNOW THE VALUE OF “BROUGHT TO YOU BY.”
6. BE IN ON THE JOKE.
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BRANDED CONTENTWORTHY OF THE ONION NAME
CONGRATULATIONS. YOU CAN NOW MAKE
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THANK YOU.
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LABS
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