THE NEXT LEVEL OF INTERNET MARKETING

TODAY’S AGENDA

1. The Power of the Internet2. Search Engine Marketing 3. What is Social Media?4. Convert More Customers5. Analytics

Information Overload

• Easy to get overwhelmed online today

• We are conditioned to be fearful of what we don’t know

• We tend to stay in our comfort zones

• Time to overcome and break through

THE POWER OF THE INTERNET

8 billion pages in Google’s index

Humble beginnings – 5 to 50

Anytime & Anywhere

Web 2.0

Search Engine Marketing :Understanding SEO

• A series of strategies to improve ranking

• Google’s algorithm

• Simple, but

complicated

HOW SEARCH ENGINES SEE YOUR SITE

SEARCH ENGINE MARKETING :FUNDAMENTALS Optimizing pages vs. websites

Moving Target

Content + links

Not just about keywords

On page vs. off page

SEARCH ENGINE MARKETING PAY PER CLICK (PPC)

Pay when a user clicks on an ad to visit your website

Advertisers bid on keywords their target market will use as search terms

A user types a keyword matching the your keyword list your ad is shown

WHAT IS SOCIAL MEDIA

Social media is an umbrella term that defines the various activities that

integrate technology, social interaction, and the construction of words, pictures,

videos and audio.

WHAT IS SOCIAL MEDIA

social media is basically a

conversation

hi whats up?

socialmedia

social media is also your online

reputationLove her!

He said what?

socialmedia

WHAT IS SOCIAL MEDIA

SOCIAL MEDIA NETWORKS

VIDEO 2.0 PROUDLY PRESENTS

YouTube in 2007 Consumed As

Much Bandwidth

As The Entire Internet in 2000

More than 1 in 8 viewers make a

purchase after watching a video

ad onlineeMarketer

FACEBOOK

More than 130 million active users Facebook is the most-trafficked social

media site (comScore) Facebook is the 4th most-trafficked website

in the world (comScore)No. 1 photo sharing application on the

Web (comScore)

FACEBOOK ADS

Run ads that show on people’s profile

Can target on age, sex, married, engaged, political

slant!

Can even target interests based on words in their

profile!

Google doesn’t give demographic targeting like this…

FACEBOOK

What kind of ads would show

up for a male who is not engaged or

married?

I had

“engaged” on my Facebook profile so what kind of ads do you think keep popping up?

Hi from Janice, click to speak with me now

• Microblog • World’s biggest chat room• Simple, easy to use

LinkedInBusiness Networking & Referrals

WHO IS USING SOCIAL MEDIA?

The average person spends 2.5 hours a day on social media

Goal: 1 million membersCurrent: 3.1 million members

CONVERSION TOOLS

Improve conversion rate Engage your audience Build relationships Interact with visitors on a new level

Invite to Chat Window

Invite to Chat Graphic

Chat Window

LIVE CHAT

VIDEO HOT SHOTS An online prospect is 20% more likely to buy if a

conversion tool is used

Convert more traffic into business

Bring the personal touch of sales to the

impersonal world of internet sales

 

Customers are greeted by a video character that welcomes them to the site and

instructs them how to use it

TRACKING YOUR PROGRESSWEB METRICS & ANALYTICS

Success comes from trying, testing and measuring

This allows us to determine what is working and what is not

THE GOAL?A MARKETING SYMPHONY

THANK YOU

Presented by-Brijesh PulaiyaMBA II YearDept. of Mgmt. Studies,Pondicherry University