The New Networking

www.karensouthallwatts.com

The New Networking

Successfully blendingnew online tools and traditional

communication skills


Everything old is new again


The evolution of networking


Who’s online?

• Thought leaders

• Followers

• Friends

• Problem children


Expectations and instant response

I didn’t reply to your text because…

•I’m driving!

•I’m in a meeting

•I need to research the answer

•I’m eating, bathing, napping…

•My phone battery is dead

?1


Everyone’s a writer

?2


There is no tone of voice online

Emotionally charged words

• Political terms

• Religious terms

• Racial terms

• Comments on intellect


There are only 24 hours in a day


Your social media/networking plan

Figure out what you want to accomplish

• Select your channels

• Klout vs. Kred

• Real world results


Other measures of results

• Clicks thru to your registration form

• Scheduled face-to-face meetings

• Products sold• Dollars raised

?3


Meet the $68 man

• $50 to buy Twitter followers from fiverr.com

• $18 to set up a Wordpress website

= instant expertise


The Big 3

• Big, purely social roots, growing business applications

• Professional, targeted

• Fast, fluid, pointing device


Worth 1000 words

• Established, show-and-tell

• Visual plus followers and email updates

• Free & pro levels; common section for use with link back


More like real life?

• Only one-third of users are American, and only half speak English.

• Nearly half of all Google+ users are between the ages of 18 and 24, and more than one-third are students.


Dust off your old school skills

Retweets, endorsements, follows, re-posts, virtual introductions, recommendations…


Nurture before asking

“Never ask a favor of someone till they have had their dinner.” Anonymous


Follow-up and Follow Through

Live Networking Event

Business card w/Social Media info

Facebook page announcing Radio Interview

Blog reinforcing your expertise on topic; sign up for email newsletter

Twitter; announcing live networking event; link to blog and Facebook page

Newsletter that directs customers to your main website & offers specials

Radio interview that mentions blog


Practical and cautionary tips

?4


Share your tips


Basic LinkedIn

• Photo• Completed profile• Add skills• Discussions


Facing Facebook

• Why are you here?• Shifting sands


Sweet Tweets

• Photo or logo?• Timing• DMs• Watching #hashtags

and @• Short, sweet, retweet


Quick Tips

• Never post when you are drunk, angry, sleep deprived etc.

• Repost content to hit more time zones

• Double check news


Wrap It Up

Daily Weekly 1-2 times a month

Monthly Quarterly Every 6 months

Posts and Tweets:ContentConnectionCasual

LinkedIn discussionsSerious blog comments

Post a blogSubmit an article online

Send newsletter

Have a Facebook contest or a sale

Evaluate results and modify the plan

Sample social media schedule

Have a plan

Know your people

Budget your time


Questions?

@askkaren on Twitter

LI Blog

http://blog.linkedin.com/2013/05/31/protecting-your-linkedin-account-with-two-step-verification/?goback=.gde_1245667_member_246037825

The New Networking

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