The New Era of

Marketing

Social Networking

Dahiana Pena

Marketing

Marketing is everything a business does in order to play their products or service in the hands of potential customers.

The Old Era of Marketing

Problems:

Customer Response

Business Funds

Original Intended Use

Social Networking

“ Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the Web”

– David Meerman Scott.

Hypertargeting

Clara Shih explains that hypertargeting is “the ability on social networking sites to target ads based on very specific criteria, [Hypertargeting] is an important step toward precision performance marketing’’ (82).

Be aware:

Balanced Marketing Plan

Take Example

Jay KubassekPro Elite“The point is, if you have right mind set, the right skill set , marketing the right product to the right people and your able to leverage it with the this technology its pretty hard not to be successful"

- Jay Kubassek

Works CitedFlagler, Renee. "Are You Social? Marketing You Business with Facebook and Twitter."New York Amsterdam News 102.27 (2011): 6-S.6. Academic Search Premier. Web. 18 Oct. 2011. http://http://web.ebscohost.com.login.library.coastal.edu.

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly. Hoboken, NJ: John Wiley & Sons, 2007. Print.

Shih, Clara. The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. Boston: Prentice Hall, 2009. Print

"Social Media Marketing – What, How and Why." Social Maximizer Blog. 19 May 2009. Web. 01 Nov. 2011. http://blog.socialmaximizer.com/social-media-marketing-its-benefits/.

Susie. "Knowing the Negative Effects of Social Media Marketing | SEO Blogs & Latest Search Engine Optimization News - SearchEngineOptimization.co.uk." SEO, Search Engine Optimization, SEO Optimisation Company : SearchEngineOptimization.co.uk. Search Engine Optimization, 19 June 2010. Web. 01 Nov. 2011. http://www.searchengineoptimization.co.uk/seo-blog/social-media-optimization/knowing-the-negative-effects-of-social-media-marketing.html.

"Direct Mail Advertising." KnowThis.com: Marketing Tutorials, News, How-to and More. Web. 03 Nov. 2011. http://www.knowthis.com/principles-of-marketing-tutorials/types-of-advertising-media/direct-mail-advertising/.

Owyang, Jeremiah. "What Makes a Successful Marketing Campaign on Social Networks? « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing." Web Strategy By Jeremiah Owyang: Web Marketing, Social Media. Web. 03 Nov. 2011. <http://www.web-strategist.com/blog/2008/02/19/what-makes-a-marketing-campaign-on-social-networks-successful/>.