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Lean Sales and Marketing is a 

method to make you more effective 

than your competitors. Lean is 

something that some people want 

to do, to beat their competitors. It is

not something you have to do.

Lean Sales and Marketing is essentially a knowledge transfer system; it's a training system 

on how to define knowledge gaps and close them.

Lean Sales and Marketing takes 

an entirely different perspective 

on knowledge transfer. It is not 

the perspective of educating the 

customer; it is from the 

perspective of learning from the 

customer, understanding how 

your customer uses and benefits 

from your product or service.

Lean Sales and Marketing approach is to leave your customer be the professor, the Sensei, who will take you through a certain number of exercises (their decision making steps), the customer leads.

Lean Sales and Marketing takes 

responsibility for demand. They 

are always in search for the next 

hassle map of the customer where 

tomorrow’s demand exists. 

Lean Sales and Marketing is targeted to certain kinds of organizations who actually enjoy learning. Who are committed to continuous improvement as opposed to just doing things and running things as they are.

What makes Lean Sales and Marketing different is the system. The steps of Lean S & M are simple: 

1. Go and see the initial practice (Gemba), the user. 

2. Form a working vision from the user experience, an ideal situation of where the USER wants to go. 

3. Visualize the user's process. If you do that, it's obvious to see what your next reaction should be and when to trigger it.

Lean Sales and Marketing is incredibly powerful.

You can't write and teach Lean Sales and Marketing. It is a Learn by doing approach. 

EDCA PDCA SDCA

Purchase Marketing with Lean Book Series and receive free membership to Lab

1. Lean Marketing House2. Marketing with PDCA

3. Marketing with A3 4. Lean Engagement Team

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Being a Lab Member includes:

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