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The New Haven Open at Yale presented by First Niagara is a professional women’s tennis event on the worldwide WTA Tour and the culmination of the US Open Series linking 10 North American tournaments to the US Open in New York. With a rich history for presenting world class tennis since 1998, the tournament is a signature event in the state of Connecticut and the region.

More than just a tennis tournament, the New Haven Open at Yale is a leading example of leveraging a large-scale international sporting event to generate $26 million in regional economic impact and to build community pride, spirit and engagement, especially among youth.

ABOUT NEW HAVEN OPEN AT YALE

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ABOUT NEW HAVEN OPEN AT YALE

Dates: August 17 – 25, 2012 Location: Connecticut Tennis Center at Yale New Haven, Connecticut Prize Money: $637,000 Past Champions: Caroline Wozniacki, Venus Williams, Steffi Graf, Justine Henin, Lindsay Davenport, Jennifer Capriati TV Coverage: Televised on ESPN2 for eight hours

Televised globally for 160+ hours in 100+ countries

Tournament Facts

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ABOUT NEW HAVEN OPEN AT YALE

Over 675,000,000 Media Impressions

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ABOUT NEW HAVEN OPEN AT YALE

• Four of the top 10 and ten of the top 25 players in the world

• An impressive fourth consecutive title for World No. 1 Caroline Wozniacki

• Three Grand Slam champions in Li Na, Francesca Schiavone, and Svetlana Kuznetsova

• Rising stars such as American Christina McHale and Russian

Anastasia Pavlyuchenkova

World-Class Women’s Tennis

Phenomenal players at the top of their game, including some of the world’s top-ranked players and the rising stars of tomorrow. 2011 player highlights:

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ABOUT NEW HAVEN OPEN AT YALE

The tournament’s strategy has always been to leverage the excitement and power of professional tennis to build interest and participation at the community level. The tournament, along with its 501(c)3 New Haven Youth Tennis & Education, partners with New Haven Parks & Rec and the USTA year round to provide tennis lessons, life skills, and leadership development programming. Below is a partial list of programs and events, all of which teach youth the importance of fitness, education, and making healthy choices in their lives. In addition, the tournament hosts the First Niagara Family Classic, a year-round parent/child competition that encourages a healthy, active lifestyle for families with nearly 100 tennis events throughout seven states in New England and New York over eight months, culminating at the New Haven Open in August.

New Haven Open at Yale Programs & Events • Aetna Kids Day (Tournament Week) • First Niagara Girl/Boy Scout Nights (Tournament Week) • First Niagara Latino Day (Tournament Week) • Let’s Move Day (Tournament Week) • First Niagara Free Lesson (May) • First Niagara Block Party (July) • Perfect Match (Tournament Week)

New Haven Youth Tennis & Education Programs • NJTL After School Tennis & Life Skills (Sept - June) • Parks & Rec Affordable Lessons (Year round) • Tennis for Girls Only (November - March) • USTA Junior Team Tennis (Year round)

Year-Round Community Outreach

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• U.S. tennis participation has topped 30 million players for the first time in more than 25 years. • There has been growth in virtually every age group and within all ethnicities. • Participation has grown 12% over 2008 and climbed 25% since 2003. • New players reached 7.1 million (up 19.5% from 2008). • Tennis is growing faster than basketball, baseball, football, soccer and golf.

WHY TENNIS?

Growth in Tennis Participation

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• Professional tennis ranked 3rd (after cause marketing and NASCAR) in sponsorship loyalty. • When given the choice of two products of similar price, tennis fans are 50% more likely to choose a

brand that is affiliated with Professional Tennis over a brand that is not.

WHY TENNIS? Brand Loyalty of Tennis Fans

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A POWERFUL AUDIENCE

The New Haven Open attracts upscale, well-educated sports enthusiasts who live a healthy lifestyle.

• Spectators are 30-64 years old with a female/male composition of 60% / 40%.

• 90% of spectators have attended and/or graduated college – or higher.

• Over 50% of spectators have an average household income of $143,500.

• Of the 39 women's-only WTA tournaments in the world, New Haven Open at Yale is the third highest-attended.

• The 2011 event attracted 55,000+ spectators (despite being impacted by an earthquake and a hurricane).

• In 2011, fans traveled from 36 states and internationally, with the majority attending from Connecticut.

Spectator Demographics

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MORE THAN A TENNIS TOURNAMENT

Aetna FitZone – Interactive area with free tennis clinics, games, contests and

prizes for kids and adults of all ages. Daily Aetna Fitness Clinics featured Zumba, 10 & Under Tennis and Cardio Tennis all week long.

Autograph Sessions – Multiple player autograph sessions each day provide an

opportunity for fans to get up close and personal with some of the world’s top tennis stars.

Entertainment Stage – Features player interviews each afternoon and live

music nightly.

Food Court & Michelob ULTRA Bar – Provides a comfortable setting to take

a break from the on-court action and socialize with friends, family, or clients.

Breast Cancer Awareness Initiative – In 2011, the tournament raised funds

and awareness for breast cancer through powerful on-site initiatives including the CYBEX Pink Ribbon Run (pictured left) and Yale-New Haven Mobile Mammography van. In its first year, $25,000 was raised for the Breast Center at Smilow Cancer Hospital at Yale-New Haven and Susan G. Komen Connecticut affiliate.

Off-Court Activities and Entertainment

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MORE THAN A TENNIS TOURNAMENT

In its fifth year, the New Haven Food & Wine Festival is a celebration of New Haven’s award-winning and international restaurants. The stylish and highly anticipated events provide consumers with an enjoyable venue to interact, socialize, and sample an array of gourmet cuisine, wine, and cocktails. New events are introduced yearly, past events have included:

Grand Tasting – A sell-out event, the Grand Tasting showcased sweet and savory dishes from more than 20 of New Haven’s top restaurants under one tent. Local chefs offered a variety of menu items alongside an international wine tasting.

BBQ Bash – Featured live music and BBQ-inspired cuisine served up by chefs from eight New Haven restaurants.

Vineyard Vines Ladies Day Luncheon & Fashion Show – Catering to foodies and fashionistas, this lively luncheon featured a tasty menu and a fashion show that debuted the hottest preppy styles.

Other Events:

• Wine Tasting in Riedel Crystal

• Chef Cooking Demonstrations

• Mixology 101: The History of the Cocktail

New Haven Food & Wine Festival

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Partnership Opportunity

Align Your Brand with Industry Leaders

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PARTNERSHIP OPPORTUNITY

Customize Your Sponsorship

Hospo picture?

The New Haven Open at Yale provides a variety of tailored opportunities to reach sponsor objectives through branding, consumer engagement, client entertainment, and grassroots community outreach. Our partners return year after year for customized, turn-key activation.

TV View Signage

Tournament Grounds Signage

Consumer & Trade

Promotion

Experiential

Year-Round Community

Youth Programs

Corporate Hospitality

Advertising

Targeted Social Media

Outreach

Official Designation

Entitlement of Tournament

Sessions

Activation of Fan-Friendly

Amenities

On-Site Display Booths

Entitlement of Special

Events

Cause- Related

Initiatives

ROI Customizations

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PARTNERSHIP OPPORTUNITY

Propel your brand into a regional, national and international spotlight with in-stadium and on-site branding opportunities, including signage in television view.

TV View Signage

Promote Your Brand

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PARTNERSHIP OPPORTUNITY

Stadium and Tournament Grounds Signage

Promote Your Brand

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PARTNERSHIP OPPORTUNITY

• Product sampling • Product information &

education • Data capture • Social Media • Entitlement of fan-friendly

amenities • Entitlement of special events • Mobile tours • Experiential • Vendor Opportunities

Reach your target market and interact with tennis fans via:

Engage Consumers

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PARTNERSHIP OPPORTUNITY

Hospitality Suites Create a memorable experience for VIP guests in a luxury suite overlooking Stadium Court. Private and semi-private suites are available for 10-50 people throughout the week or for individual sessions.

Weeklong Box Seats Enjoy the flexibility of entertaining multiple guests throughout the week from the best seats in the house. Weeklong box seats offer access to the exclusive Racquet Club, an air-conditioned restaurant overlooking Stadium Court, and a personalized box plaque.

Entertain in Style

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Thank you for considering a partnership with

New Haven Open at Yale