The Network Marketing App
Transcript of The Network Marketing App
Elevator PitchMarketProblemProduct (Demo)Business ModelGrowth StrategyKPIsCompetition (1)Competition (2)TeamMindsetRoadmapFunding NeedsUse of Proceeds
OVERVIEW
ELEVATOR PITCH
Unify is the first social matchmaking app for Network Marketers, it’s designed to reduce the process in finding and meeting with leads and other network marketers nearby, thus letting users grow their business in an easier and smarter way
Think LinkedIn for Network Marketers.
4
THE PROBLEM
1. There’s no efficient, trusted, convenient way for network marketing professionals to find, interact and transact with other network marketers and pre qualified leads.
2. There's no platform to learn about, find and buy products from trusted network marketers near you.
5
THE MARKET
Source: World Federation of Direct Selling Association 2019
Total Retail Sales (USD): $189.6 Billion
Total Number of Network Marketers Globally: 116 Million (TAM)
Example of MLM companies:
Initial SAM: 49 Million Networkers
tRetail Sales
$64bNetwork
Marketers22m
NORTH AMERICA
tRetail Sales
$27bNetwork
Marketers13.2m
SOUTH & CENTRAL AMERICA tRetail Sales
$1.7bNetwork
Marketers3.3m
AFRICA/MIDDLE EAST
tRetail Sales
$43bNetwork
Marketers23m
tRetail Sales
$85bNetwork
Marketers65.5m
ASIA/PACIFIC
EUROPE
Network marketing, also known as Multi-Level Marketing (MLM), is a business model where independent contractors buy into a company and earn a commission on the products they sell. The profession appeals to many people because they can be their own boss, set their own hours, and work towards their own success.
6
THE SOLUTION
1. A platform that connects network marketers to other network marketers and possible prospects or customers: So they can interact (buy/sell, learn/teach etc) with each other in a fast, convenient way.
2. Your digital identity as a network marketing professional: Instead of sharing your LinkedIn, Facebook, IG profile (which are irrelevant to Network Marketing), share your Unify profile.
3. A marketplace exclusively for pre verified network marketing companies: Only network marketing companies are listed, as well as their products / services. (No ilegal pyramid or Ponzi schemes in Unify)
THE APP
WORKING APP
Download Unify for iPhone and Android. Checkout our website at www.unifyglobal.com
8
BUSINESS MODEL
REVENUE STREAM AMOUNT UNLIMITED ACCESS FOR
12 month subscription ($39.99) $4.17/month 12 months
3 month subscription (12.99) $6.66/month 3 months
1 month subscription $7.99/month 1 month
Unify can be used for free by Networkers (restricted) but they will have to purchase a membership for unlimited access and special features.
Smart Buyers use Unify for FREE.
Smart Buyer, is a person interested in buying products or services from the network marketing industry who isn’t a network marketer.
Affordable subscription based revenue model
GROWTH STRATEGY
One of the most interconnected communities in the world, is that of Network Marketing. Their main activity is sharing and to constantly seek ways to find leads to grow their business and team.
Technology: In-app viral loops. Users are rewarded for their efforts such as, sharing, reporting bad behavior, rating, using the app etc.
Inbound Marketing: An outside agency has implemented an Inbound marketing system / strategy using HubSpot.
Promotions: We will have on going promotions, prices and discounts for sharing the app.
Education: Think Wiki for Network Marketing.
Direct Engagementwith
Network Marketers
Event Sponsorships Celebrity Endorsementand Influencers
Social Media& Digital Marketing
9
10
KPIs
We will measure success considering these key performance indicators
Customers Engagement Monetization
Downloads/month Sent contact requests/month
Sold memberships
Accepted contact requests/month
- We have 8k+ downloads and some paying customers. This was accomplished only for concept validation.
Social Focus Professional Focus Network Marketing Focus
InternetServiceModel
Non -Internet Method
Family gatheringsSocial spotsReunionsClubsEvents
Coaching eventsProfessional eventsMeetingsCold calling
Personal developmentLearn better social skills.Learn leadershipCold Calling
COMPETITION
COMPETITION
DATA COMMUNITY TECH OTHER
Robust onboarding
process that captures data
relevant to the NM space from users
Profile includes
company and NM relevant
information
Communicate with
others like you
Match with users
with similar interests and
preferences or who are interested in
what you sell
Cohesive UX
designed specifically for
Network Marketers
Tools designed
specifically for NM to have a better experience and grow their NM
business
NM Company
Master Directory with products and services and also users can upload their companies
Filter according to
a Network Marketers specific needs, to zoom in on exactly what
she wants
COMPETITION
Internet based methods - FAIL Key factor: None were designed specifically for generating leads for network
marketers. No matchmaking algorithm.
Non-Internet methods - FAIL Key factors: They’re slow, expensive, inefficient, hard to duplicated and scale.
CRM Apps for Network Marketing - FAIL Key factors: There are apps for Network Marketing but they only offer CRM
services. You still have to bring in your leads, prospects or customers to the platform. They don’t have a social aspect, therefore main challenge isn’t addressed at all.
Buying Leads - FAIL Key factors: Cheapest lead you can get is around $3.00/lead, extremely
expensive and like cold calling, most of the time its a waist of your time. Also this is only available in the USA, not internationally.
THERE’S NO PLATFORM FOR NETWORK MARKETING There are platforms to make life better for almost all industries and professions,
NONE for Network Marketing.
14
OUR TEAM
Charbel Zalaquett CEO & Co-Founder
German LlopCTO & Co-Founder
Diana ZalaquettMarketing Advisor
Jason Palasz Marketing AdvisorLuis Goyzueta
Co-Founder
Josue BariosProject Manager
Juan Mosquera Senior Android Developer
Victor ChavezSenior iOS developer
Carlo CastroFull Stack Developer
Ruben Tarantini Senior Creative UX/UI Designer
• 6+ years in Network Marketing industry.
• Tech enthusiast. 15+ years as entrepreneur.
• Studied Hospitality in Peru.
• Tech and Finance Enthusiast.
• CEO and Director of a PE-backed mining company.
• Degree in Economics and Finance from Bentley University in Boston.
• Systems Engineer, Master in.
• Entrepreneurship and Digital Business.
• Formerly with Cisco, IBM & HP.
• Developer & Science Enthusiast.
• Senior executive. 15+ years in marketing, brandin<g and business strategy.
• Global Business Development and Brand Management in different industries, across different markets.
• Senior Manager and Consultant at HubSpot.
• Bachelor of Arts in International Affairs. Magna Cum Laude in Northeastern University.
15
Philosophy
To protect our culture and
pursue our vision
through, strategy,
anticipation and values.
Connect all of humanity to
Network Marketing
Vision
Bring success and joy to all
people that get
involved in Network
Marketing as
professionals or as
costumers.
Mission
Discipline & Hard Work
Be humble &Grateful
Delivering memorable moments
Be Trust Worthy
Positive team and family spirit
Innovation &Creativity
Personal growth
and knowledg
e
Having fun & being yourself
Long lasting relations
Inspire & make positive impact
Commitment Simplicity
MINDSET
TIMELINE
2016-2017 Marketing Analysis
2017-2018 Prototype Development
4Q 2018
2019
3Q 2018- Meet leaders and typical network marketers
- Understand Market and problems - Pre-Seed - Start design - Proof of Concept
- v.1 Learning the best design - v.2 Appstore launch, Feedback - v.3 Final design - Product Market Fit - Marketing system implemented - Actual people using it - v.3.1 Pay in app implemented. - Seed round.
- Approach partners. - v.3.3 Improved Reminder module. - In-app Viral loops finished. - Improved profile module finished. - Save & Match, Match & Notify. - In-app Payment.
2020 Scale Phase
- Marketing that doesn’t scale. - Double down on marketing that
works. - Implement measuring software. - Focus on Inbound marketing - Increase team size. - Refine app features
- Share module - Improve overall
design. - Communication
system.
- Prototype finished, final build in AppStore.
- Inbound system ready. - Social Media & Ads ready
17
FUNDING NEEDS
STAGE AMOUNT TIME
Founders, Friends & Family $500K 2018
Founders, Friends & Family $100K 2019
Seed $1M SAFE - $8M cap. 2020
18
Thank You
www.unifyglobal.comhttps://www.facebook.com/UnifyNorthAmerica/
App available in AppStore and Play Store - Search for Unify Technologies